Engagement Manager, Digital Marketing Analytics (Remote)

📌 Core Information

🔹 Job Title: Engagement Manager, Digital Marketing Analytics (Remote)

🔹 Company: IQVIA

🔹 Location: Wayne, PA, United States

🔹 Job Type: Full-Time

🔹 Category: Digital Marketing, Analytics

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Managing multiple consulting projects in digital marketing analytics for life sciences clients
• Collaborating with cross-functional teams to deliver measurement solutions
• Ensuring on-time delivery and high client satisfaction
• Developing new business opportunities through follow-on work and new leads
• Strengthening subject matter expertise and mentoring others

ASSUMPTION: This role requires a high level of project management, client interaction, and data analysis skills. It is ideal for experienced professionals looking to apply their expertise in a dynamic, client-facing environment.

📋 Key Responsibilities

✅ Manages project teams to design, develop, and deliver client measurement solutions

✅ Leads teams to review and analyze client requirements and ensures high client satisfaction

✅ Coordinates with internal teams to develop project plans with timelines and deliverables

✅ Recommends improvements and alternative solutions to resolve problems

✅ Serves as the key point of contact with clients

✅ Provides high-level input to, and ensures the development of, omnichannel measurement solutions

✅ Develops and/or elevates new business opportunities through the identification of follow-on work and new leads

✅ Proactively continues to strengthen subject matter expertise and mentors others

ASSUMPTION: This role involves a mix of strategic thinking, project management, and client interaction. It requires strong problem-solving skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's Degree Required, Master's Degree Preferred

Experience: 8 - 10 years of experience in omnichannel measurement, ideally in the pharmaceutical marketing space

Required Skills:

• Excellent project management skills
• Strong client influencing and relationship building skills
• Ability to think through client strategy and help them develop measurement business rules
• Strong background in working with data and pulling insights based on KPIs
• Ability to manage multiple projects, juggle priorities, and deliver on tight deadlines
• Excellent presentation, communication, and client influencing skills
• Proven track record of data mining and data acumen

Preferred Skills:

• Experience with data visualization - Tableau, PowerBI preferred but not required
• Experience with patient level data

ASSUMPTION: Given the experience level and the nature of the role, candidates should have a strong background in data analysis, project management, and client interaction. A Master's Degree in a relevant field would be beneficial but not required.

💰 Compensation & Benefits

Salary Range: $113,700.00 - $316,900.00 (annualized)

Benefits:

• Health and welfare benefits
• Incentive plans and bonuses

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on the role's requirements and the company's size. Benefits may vary based on the specific offer and the employee's location.

📌 Applicant Insights

🔍 Company Context

Industry: IQVIA is a leading global provider of clinical research services, commercial insights, and healthcare intelligence to the life sciences and healthcare industries.

Company Size: IQVIA has 10,001+ employees, providing a large and diverse work environment.

Founded: IQVIA was founded in 1991 as Quintiles Transnational Holdings Inc. and later merged with IMS Health in 2016 to form IQVIA.

Company Description:

• IQVIA powers exceptional brand experiences through innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision.
• It provides authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes.
• IQVIA is dedicated to accelerating the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide.

Company Specialties:

• Technology
• Consulting
• Clinical Development

Company Website: https://www.iqvia.com/

ASSUMPTION: IQVIA's large size and global presence offer opportunities for career growth and exposure to diverse projects. Its focus on life sciences and healthcare makes it an attractive choice for professionals interested in these fields.

📊 Role Analysis

Career Level: This role is at the mid to senior level, requiring significant experience and expertise in digital marketing analytics.

Reporting Structure: The Engagement Manager reports directly to the Client Engagement Lead and works closely with cross-functional teams, including clinicians, statisticians, and other experts.

Work Arrangement: This role is remote solely, offering flexibility and work-life balance.

Growth Opportunities:

• Mentoring and coaching opportunities to develop and share subject matter expertise
• Potential to take on more complex projects and lead larger teams
• Career progression into senior management or specialized roles within IQVIA

ASSUMPTION: Given the nature of the role and the company's size, there are ample opportunities for professional growth and development within IQVIA.

🌍 Location & Work Environment

Office Type: Remote (Solely)

Office Location(s): Wayne, PA, United States

Geographic Context:

• Wayne, PA, is a suburb of Philadelphia, offering a mix of urban and suburban living
• The area has a relatively low cost of living compared to other major metropolitan areas in the United States
• Wayne is well-connected by public transportation, making it an attractive location for commuters

Work Schedule: The work schedule is flexible, with a focus on delivering results and meeting project deadlines.

ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while the location in Wayne, PA, provides access to a diverse and vibrant community.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the Client Engagement Lead and other team members
• Final interview with the department head or a panel of stakeholders

Key Assessment Areas:

• Project management skills
• Client interaction and relationship building
• Data analysis and problem-solving abilities
• Communication and presentation skills

Application Tips:

• Highlight relevant experience in omnichannel measurement and data analysis
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of successful projects or case studies that demonstrate your problem-solving skills and ability to deliver results

ATS Keywords: Omnichannel measurement, data analysis, project management, client interaction, data visualization, Tableau, PowerBI, KPI analysis, business development, mentoring, coaching

ASSUMPTION: The interview process is likely to be comprehensive, focusing on the candidate's technical skills, problem-solving abilities, and cultural fit. Applicants should be prepared to discuss their experience in detail and provide specific examples of their achievements.

🛠️ Tools & Technologies

• Tableau
• PowerBI
• Data visualization tools
• Project management software (e.g., Asana, Jira, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and the project. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient Focus
• Integrity
• Innovation
• One IQVIA
• Accountability

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering client value
• Adaptable and open to learning and growth

Self-Assessment Questions:

• Do you have a strong commitment to improving patient outcomes and quality of care?
• Are you comfortable working in a dynamic, client-facing role that requires strong project management and communication skills?
• Do you thrive in a collaborative, team-oriented environment and enjoy mentoring and coaching others?

ASSUMPTION: IQVIA values a strong cultural fit, with a focus on patient focus, integrity, innovation, and accountability. Candidates should be comfortable working in a collaborative, results-driven environment and be committed to delivering high-quality work.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Developing and maintaining strong client relationships in a remote work environment
• Keeping up with the latest trends and technologies in digital marketing analytics
• Adapting to the unique needs and requirements of each client

ASSUMPTION: The role presents several challenges, including managing multiple projects, maintaining strong client relationships, and staying up-to-date with the latest trends and technologies in digital marketing analytics. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to the unique needs of each client.

📈 Similar Roles Comparison

• Unlike other roles in digital marketing analytics, this role focuses specifically on measurement solutions for life sciences clients
• IQVIA's size and global presence offer opportunities for career growth and exposure to diverse projects not available in smaller organizations
• Career paths within IQVIA may include specialized roles in digital marketing analytics, management positions, or transitions to other areas of the business

ASSUMPTION: This role is unique in its focus on measurement solutions for life sciences clients. While there may be similar roles in other organizations, the opportunities for career growth and exposure to diverse projects within IQVIA are unparalleled.

📝 Sample Projects

• Developing a comprehensive measurement strategy for a new product launch in the pharmaceutical industry
• Analyzing patient-level data to identify trends and optimize marketing campaigns
• Creating a data visualization dashboard to communicate key performance indicators (KPIs) to clients

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Engagement Manager role. Candidates should be prepared to discuss their experience with similar projects and how they have delivered results in the past.

❓ Key Questions to Ask During Interview

• Can you describe the typical project timeline and deliverables for an engagement with a life sciences client?
• How does IQVIA support the professional development and growth of its Engagement Managers?
• What are the most challenging aspects of working with life sciences clients, and how does IQVIA address these challenges?
• How does IQVIA ensure the quality and accuracy of its data and measurement solutions?
• What opportunities are there for career growth and progression within IQVIA's Digital Measurement Client Engagement team?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company. They should provide valuable insights into the day-to-day responsibilities, the work environment, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing analytics and project management
• Prepare examples of successful projects or case studies that demonstrate your problem-solving skills and ability to deliver results
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.