Engagement Marketing Intern

📌 Core Information

🔹 Job Title: Engagement Marketing Intern

🔹 Company: Kiva.org

🔹 Location: U.S Remote

🔹 Job Type: Part-time, Volunteer

🔹 Category: Marketing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Remote (U.S only)

🚀 Job Overview

Key aspects of this role include:

• Managing Kiva's largest marketing channel, email, to drive user retention and engagement
• Building and executing email campaigns and workflows using Iterable
• Conducting campaign reporting and data analysis using Looker and Google Spreadsheets
• Collaborating cross-functionally with various Kiva departments to enhance user journeys
• Contributing strategic insights to improve Kiva's email marketing program

ASSUMPTION: This role is ideal for individuals interested in gaining hands-on experience in email marketing, data analysis, and cross-functional collaboration within a non-profit organization focused on global impact.

📋 Key Responsibilities

✅ Build and execute email campaigns and workflows using Iterable

✅ Conduct campaign reporting and data analysis using Looker and Google Spreadsheets

✅ Create and interpret reports to clearly communicate findings with team members

✅ Contribute strategic insights to improve user retention and engagement

✅ Identify potential growth areas and ways to improve Kiva’s email marketing program

✅ Work collaboratively with Product leaders to enhance the user journey

✅ Develop strategy briefs for impactful campaigns

✅ Understand Kiva’s brand, programs, and audiences

✅ Provide organizational and administrative support to the Senior Manager of Retention and Engagement

ASSUMPTION: This role requires strong attention to detail, critical thinking, and the ability to work independently while collaborating effectively with cross-functional teams.

🎯 Required Qualifications

Education: No formal education requirements mentioned

Experience: No specific experience required, but applicants should be at least 21 years old by July 15, 2025

Required Skills:

• Strong critical thinking and problem-solving skills
• Excellent written and verbal communication skills
• Highly proactive and organized individual with the ability to work independently
• Intermediate skills in Google Docs, Word, Excel, and PowerPoint

Preferred Skills:

• Previous experience in email marketing or a related field
• Familiarity with Iterable, Looker, or similar tools
• Experience working in a start-up environment

ASSUMPTION: While previous experience is not required, applicants with relevant experience may have an advantage in this competitive internship program.

💰 Compensation & Benefits

Salary Range: $800 per month (before taxes) - This is a part-time volunteer position, and the stipend is considered taxable income.

Benefits:

• Professional development and skills workshops
• Access to Kiva’s network of Kiva Fellowship and Internship Alumni
• Optional participation in Kiva’s Employee Resource Groups (ERGs) and social activities
• References are gladly given for successful participants

Working Hours: 24 - 32 hours per week, from July 15th, 2025 - December 31, 2025

ASSUMPTION: The provided salary range is an estimate based on the information given in the job description. The actual compensation may vary based on factors such as the applicant's skills, experience, and the organization's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Kiva operates in the non-profit sector, focusing on global poverty alleviation, microfinance, and financial inclusion.

Company Size: Kiva has 51-200 employees, providing an opportunity to work in a mid-sized organization with a significant global impact.

Founded: Kiva was founded in 2005, with a mission to expand financial access to help underserved communities thrive.

Company Description:

• Kiva is an international non-profit organization that serves the financially excluded, especially underbanked women, refugees, and communities impacted by forced displacement, climate-vulnerable people, and systemically marginalized communities in the United States.
• Kiva connects people through crowdfunded loans, putting the power of financial inclusion in all our hands.
• Since 2005, the Kiva community has raised over $2 billion in loans, reaching over 5 million people in 84 countries.

Company Specialties:

• Microfinance and micro-lending
• Global partnerships
• Poverty alleviation
• Crowdfunding
• Technology
• Financial inclusion
• Social impact
• Climate and refugee finance

Company Website: https://www.kiva.org/

ASSUMPTION: Kiva's mission, size, and industry make it an attractive organization for individuals interested in global impact, non-profit work, and social entrepreneurship.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or career changers looking to gain experience in marketing, data analysis, and non-profit work.

Reporting Structure: The Engagement Marketing Intern will report directly to the Senior Manager of Retention and Engagement.

Work Arrangement: This is a part-time, remote position with a flexible schedule, allowing for a balance between work and personal commitments.

Growth Opportunities:

• Exposure to various aspects of marketing, data analysis, and cross-functional collaboration
• Potential for full-time employment or career advancement within Kiva or the broader non-profit sector
• Networking opportunities with Kiva's extensive alumni network

ASSUMPTION: This role offers significant growth potential for individuals eager to learn, contribute, and make a meaningful impact in a global organization.

🌍 Location & Work Environment

Office Type: Remote (work from home)

Office Location(s): United States (no specific office locations mentioned)

Geographic Context:

• The United States has a diverse range of communities and regions, allowing for a wide range of perspectives and experiences within the Kiva team.
• Working remotely provides flexibility and the opportunity to work from various locations within the United States.
• The United States has a well-established non-profit sector, offering numerous opportunities for career growth and development.

Work Schedule: The weekly time commitment is 24 - 32 hours per week, from July 15th, 2025 - December 31, 2025.

ASSUMPTION: The remote work arrangement and flexible schedule make this role an attractive option for individuals seeking a balance between work and personal responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Behavioral and skills-based interviews
• Final decision and offer

Key Assessment Areas:

• Communication skills (written and verbal)
• Problem-solving and critical thinking abilities
• Attention to detail and organizational skills
• Cultural fit and alignment with Kiva's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Kiva's mission and how your skills and experiences align with the organization's goals
• Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role
• Show enthusiasm for the opportunity to learn and contribute to Kiva's mission

ATS Keywords: Email Marketing, Data Analysis, Campaign Management, Critical Thinking, Problem Solving, Communication, Organization, Collaboration, Non-profit, Global Impact, Marketing Strategy, User Retention, Cross-functional Collaboration

ASSUMPTION: Kiva's application process is competitive, and applicants should be prepared to demonstrate their qualifications and enthusiasm for the role.

🛠️ Tools & Technologies

• Iterable (email marketing platform)
• Looker (business intelligence software)
• Google Docs, Word, Excel, and PowerPoint (office suite)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for applicants with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Impact first - This is why we exist. This is the drumbeat we march to every day.
• Extreme ownership - Own it; you, your relationships, your impact. Insist that others support you and hold you accountable.
• Be curious and bold - Never stop learning. Question assumptions. Take risks and dream big.
• Inclusion. Equity. Diversity. - Without reservation and without caveat. In our hiring, in our workplace and in our impact in the world.
• Honor and integrity - Do the most right thing in the most right way. Cherish diversity and respect each other.
• Love and kindness always - Say what you mean. Mean what you say. And don’t say it mean. Clarity. Courage. Kindness.

Work Style:

• Agile and collaborative
• Data-driven and strategic
• Focused on user retention and engagement
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do your personal values align with Kiva's core values?
• Can you provide an example of a time when you demonstrated extreme ownership and took initiative to drive impact?
• How do you approach learning new tools and technologies, and how has this helped you in previous roles?

ASSUMPTION: Applicants should carefully consider Kiva's values and work style to ensure a strong cultural fit and alignment with the organization's mission.

⚠️ Potential Challenges

• The role may require working with large datasets and complex email marketing campaigns, which can be challenging for individuals new to these areas.
• Kiva's competitive application process may result in a lengthy interview process or rejection for some applicants.
• The part-time, volunteer nature of the role may limit the availability of certain benefits and resources compared to full-time, paid positions.
• The remote work arrangement may present challenges for individuals who prefer an in-office environment or struggle with remote work distractions.

ASSUMPTION: Applicants should carefully consider the potential challenges and ensure they are prepared to overcome any obstacles that may arise during the internship.

📈 Similar Roles Comparison

• Compared to other marketing internships, this role offers a unique opportunity to work in the non-profit sector and focus on global impact.
• Unlike for-profit marketing roles, this position emphasizes user retention and engagement rather than direct revenue generation.
• Career paths within Kiva may differ from those in for-profit organizations, with opportunities for growth in the non-profit sector or related fields.

ASSUMPTION: Applicants should consider the unique aspects of this role and how they align with their career goals and interests.

📝 Sample Projects

• Developing and executing an email campaign to promote Kiva's latest initiative focused on supporting climate-vulnerable communities
• Analyzing user engagement data to identify trends and opportunities for improving user retention and engagement
• Collaborating with cross-functional teams to enhance the user journey and optimize email marketing campaigns

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Engagement Marketing Intern.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in the life of an Engagement Marketing Intern?
• How does the Marketing team collaborate with other departments at Kiva, and what opportunities are there for cross-functional learning?
• What are the most significant challenges facing the Engagement Marketing team, and how can this internship contribute to addressing them?
• How does Kiva support the professional development and growth of its interns, and what resources are available to help interns succeed in their roles?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured and evaluated throughout the internship?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to contributing to Kiva's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role
• Show enthusiasm for the opportunity to learn and contribute to Kiva's mission
• Follow up with the hiring manager two weeks after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.