Engagement Marketing Manager

📌 Core Information

🔹 Job Title: Engagement Marketing Manager

🔹 Company: ReviveHealth

🔹 Location: Remote (United States)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Leading multi-channel engagement strategy with a focus on lifecycle marketing through Braze
• Managing email and mobile engagement campaigns to drive adoption and member engagement
• Supporting B2B customer success communication and enablement
• Optimizing performance through data-driven strategies and A/B testing
• Collaborating with technical teams to implement Braze and improve mobile engagement

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills to effectively manage engagement campaigns and drive customer success.

📋 Key Responsibilities

✅ Design and execute email marketing campaigns across member lifecycle stages

✅ Lead the strategic transition from SendGrid to Braze

✅ Develop segmentation strategies to ensure targeted, relevant communications

✅ A/B test email campaigns to optimize performance

✅ Develop, manage, and refine SMS marketing campaigns

✅ Work with technical teams to implement Braze for improved mobile engagement

✅ Create personalized mobile messaging strategies based on user behavior and preferences

✅ Contribute to customer-facing materials, best practice documents, and implementation playbooks

✅ Build scalable templates and campaign frameworks for Customer Success teams to utilize

✅ Ensure all enablement materials align with brand guidelines and messaging

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong communication skills and a data-driven mindset.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-5 years of experience in digital marketing or engagement marketing

Required Skills:

• Proven experience with email marketing platforms (Braze required)
• Strong understanding of mobile engagement strategies and SMS marketing
• Excellent written and verbal communication skills
• Data-driven mindset with experience in analytics and reporting

Preferred Skills:

• Experience in the healthcare or tech industry
• Knowledge of HIPAA compliance, accessibility standards, and healthcare marketing regulations
• Braze Certified Marketer and/or Braze Certified Digital Strategist
• Experience managing B2B and B2C communications
• Project management skills with the ability to handle multiple campaigns
• Creative problem-solving abilities
• Experience with marketing automation platforms
• Understanding of customer journey mapping and personalization strategies

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $70,000 - $85,000 per year (USD)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for mid-level marketing roles in the United States and may vary depending on the candidate's experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare Technology

Company Size: Small (51-200 employees)

Founded: 2015

Company Description:

• ReviveHealth is a U.S.-based, whole-person care company dedicated to transforming the healthcare experience
• The company provides personalized, direct access to comprehensive care, including urgent and primary care, pharmacy, mental health, and more
• ReviveHealth emphasizes relationships and meaningful interactions focused on motivation, engagement, empowerment, conviction, and resilience

Company Specialties:

• Virtual care
• Telemedicine
• Healthcare technology
• Member engagement

Company Website: revivehealth.com

ASSUMPTION: ReviveHealth's focus on whole-person care and personalized experiences sets it apart in the healthcare technology industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Senior Director of Marketing

Work Arrangement: Remote solely, with the option to work from home or a co-working space

Growth Opportunities:

• Potential career progression into senior marketing roles
• Opportunities to work on high-impact projects and drive innovation in the healthcare industry
• Chance to gain experience in a fast-growing, mission-driven company

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): N/A

Geographic Context:

• This role can be performed from any location in the United States
• ReviveHealth is headquartered in Ponte Vedra, Florida
• The company offers a flexible, remote work environment with a focus on results and productivity

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The remote work environment at ReviveHealth offers a high degree of flexibility and work-life balance, with a focus on outcomes rather than hours worked.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Communication and presentation skills
• Problem-solving and critical thinking

Application Tips:

• Highlight your experience with Braze and other email marketing platforms
• Demonstrate your understanding of mobile engagement strategies and SMS marketing
• Showcase your data-driven mindset and ability to optimize campaign performance
• Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: Digital Marketing, Engagement Marketing, Email Marketing, Braze, Mobile Engagement, SMS Marketing, Customer Success, Analytics, Reporting, Project Management, Marketing Automation, Customer Journey Mapping, Personalization Strategies

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant skills and experiences, focusing on the key responsibilities and qualifications outlined in the job description.

🛠️ Tools & Technologies

• Braze
• SendGrid (transitioning)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with Braze and other email marketing platforms is essential for this role, as is a working knowledge of marketing automation, analytics, and CRM tools.

👔 Cultural Fit Considerations

Company Values:

• Member-centric
• Innovative
• Collaborative
• Data-driven
• Adaptable

Work Style:

• Results-oriented
• Flexible and adaptable
• Collaborative and team-focused
• Data-driven and analytical
• Creative and strategic

Self-Assessment Questions:

• Do you have a proven track record of driving engagement and adoption through email marketing campaigns?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a data-driven environment and enjoy optimizing campaign performance through A/B testing?
• Are you passionate about improving the healthcare experience and committed to ReviveHealth's mission?

ASSUMPTION: Applicants should assess their fit with ReviveHealth's company values and work style, as well as their alignment with the company's mission and the specific requirements of this role.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Transitioning from SendGrid to Braze and ensuring a smooth transition process
• Adapting to a remote work environment and managing time effectively
• Balancing creative and analytical tasks, as well as strategic and tactical responsibilities

ASSUMPTION: Applicants should be prepared to manage multiple priorities and adapt to a fast-paced, dynamic work environment, with a focus on results and productivity.

📈 Similar Roles Comparison

• This role is similar to other engagement marketing or lifecycle marketing positions, but with a focus on the healthcare industry and a strong emphasis on customer success enablement
• Compared to other marketing roles, this position requires a unique blend of creative, analytical, and strategic skills, as well as a strong understanding of email marketing platforms and mobile engagement strategies
• Career progression in this role may lead to senior marketing positions, such as Senior Marketing Manager or Director of Marketing

ASSUMPTION: Applicants should research similar roles in the healthcare technology industry and compare the responsibilities, qualifications, and growth opportunities to better understand this position and its potential career path.

📝 Sample Projects

• Developing and executing a multi-channel engagement campaign to drive member adoption and retention
• Creating personalized mobile messaging strategies based on user behavior and preferences
• Optimizing email campaign performance through A/B testing and data analysis
• Contributing to customer-facing materials, best practice documents, and implementation playbooks

ASSUMPTION: Applicants should be prepared to provide examples of their experience with email marketing campaigns, mobile engagement strategies, and customer success enablement, as well as their ability to optimize campaign performance through data-driven strategies.

❓ Key Questions to Ask During Interview

• How does ReviveHealth support work-life balance for remote employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does ReviveHealth measure the success of its engagement marketing campaigns?
• What opportunities are there for professional development and growth within the marketing team?
• How does ReviveHealth ensure effective communication and collaboration among remote team members?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role, the company, and the industry, as well as their commitment to driving engagement and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, focusing on the key responsibilities and qualifications outlined in the job description
• Prepare for the interview by researching ReviveHealth, the healthcare technology industry, and the specific requirements of this role
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.