📌 Core Information
🔹 Job Title: Enterprise Product Marketing Manager
🔹 Company: Linear
🔹 Location: Remote (North America & Europe)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Shaping Linear’s go-to-market narrative for larger organizations
- Leading positioning, messaging, and launch strategy for enterprise-ready features
- Developing customer personas and buyer journeys specific to enterprise use cases
- Enabling sales teams with compelling collateral for value-based selling
- Collaborating with product and engineering teams to launch new capabilities
ASSUMPTION: This role requires a strategic and detail-oriented product marketer with a strong background in B2B enterprise sales motions and excellent cross-functional collaboration skills.
📋 Key Responsibilities
✅ Own messaging and positioning for Linear’s enterprise offerings
✅ Develop and refine customer personas and buyer journeys for enterprise use cases
✅ Enable sales and success teams with compelling collateral for value-based selling
✅ Collaborate with product and engineering teams to launch new marquee enterprise features and integrations
✅ Conduct competitive research and win/loss analysis to inform positioning and GTM strategy
✅ Train internal teams on messaging and positioning for consistency and alignment
✅ Collaborate with marketing and creative teams on campaigns supporting strategic enterprise goals
ASSUMPTION: This role involves a mix of strategic planning, content creation, and cross-functional collaboration to drive enterprise adoption and growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in B2B product marketing, ideally in SaaS or developer tools
Required Skills:
- Proven ability to craft messaging that resonates across different personas and buying stages
- Strong content creation skills – written, visual, and strategic – with a portfolio of polished work
- Excellent cross-functional collaboration skills, especially with Sales, Product, and Engineering
- Deep curiosity about customer needs and motivation, with a builder’s mindset
- Refined aesthetic sensibility and appreciation for Linear’s design-driven brand
Preferred Skills:
- Experience with enterprise sales motions and enablement
- Familiarity with developer tools and issue tracking software
- Proficiency in marketing automation tools and CRM systems
ASSUMPTION: Candidates should have a strong background in B2B product marketing with a focus on enterprise sales motions and excellent content creation skills.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and location)
Benefits:
- Interesting and challenging work
- Work-life balance
- Competitive salary and equity
- Employee-friendly equity terms (early exercise, extended exercise)
- Paid lunch and coffee during workdays
- Paid co-working space/desk at an office
- Health, dental, and vision insurance (US)
- Regular team events and offsites
- 5 weeks of paid vacation
- 4 months of paid parental leave
Working Hours: Full-time (40 hours/week) with flexible hours
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level product marketing role in SaaS, considering the candidate's experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees (Small to Medium-sized company, offering a close-knit team environment with opportunities for impact)
Founded: 2019 (Relatively new company with a strong focus on innovation and growth)
Company Description:
- Linear is a purpose-built tool for planning and building products
- Empowers product teams to do their best work with an issue tracking and project management tool
- Combines UI elegance with world-class performance
Company Specialties:
- Issue tracking and project management software
- Developer tools
- Remote work and distributed teams
Company Website: linear.app
ASSUMPTION: Linear is a growing, remote-first company focused on providing high-quality software tools for product teams.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: Reports directly to the Head of Marketing
Work Arrangement: Fully remote, with team members distributed across North America and Europe
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Chance to shape the company's enterprise narrative and drive adoption
- Opportunity to work closely with cross-functional teams and influence product development
ASSUMPTION: This role offers significant growth potential as Linear continues to expand its enterprise customer base.
🌍 Location & Work Environment
Office Type: Fully remote (no physical office)
Office Location(s): North America & Europe
Geographic Context:
- Linear has team members distributed across North America and Europe
- Remote work allows for a flexible work-life balance
- Opportunity to work with a global team and gain diverse perspectives
Work Schedule: Flexible hours with a focus on results and delivery
ASSUMPTION: The fully remote work environment offers applicants the opportunity to work from anywhere in North America or Europe, with a flexible schedule that prioritizes work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- Case study or project presentation (remote)
- Final interview with key stakeholders (remote)
Key Assessment Areas:
- Messaging and positioning skills
- Content creation and storytelling abilities
- Cross-functional collaboration and communication
- Alignment with Linear's brand and values
Application Tips:
- Highlight relevant experience in B2B product marketing and enterprise sales motions
- Include a portfolio of polished work showcasing messaging, content creation, and design skills
- Tailor your resume and cover letter to emphasize your fit for this role and company
ATS Keywords: Enterprise, Product Marketing, B2B, SaaS, Developer Tools, Messaging, Positioning, Sales Enablement, Customer Personas, Buyer Journeys
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's messaging, content creation, and cross-functional collaboration skills.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Design tools (e.g., Sketch, Figma)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Relentless focus
- Fast execution
- Passion for software craftsmanship
Work Style:
- Results-driven and outcome-oriented
- Collaborative and cross-functional
- Focused on quality and continuous improvement
Self-Assessment Questions:
- Do you thrive in a remote, results-driven work environment?
- Are you passionate about software craftsmanship and continuous learning?
- Can you effectively collaborate with cross-functional teams to drive outcomes?
ASSUMPTION: Linear values candidates who are self-motivated, results-driven, and passionate about software craftsmanship, with a strong ability to collaborate with cross-functional teams.
⚠️ Potential Challenges
- Balancing strategic planning with tactical content creation
- Managing multiple priorities and stakeholders in a fast-paced, remote environment
- Adapting to a fully remote work culture and maintaining productivity
- Keeping up with the evolving needs of enterprise customers and market trends
ASSUMPTION: This role may present challenges related to balancing strategic and tactical responsibilities, managing priorities in a remote environment, and adapting to a fully remote work culture.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses heavily on enterprise sales enablement and positioning
- Linear's remote-first culture offers greater flexibility and work-life balance compared to traditional office-based roles
- This role offers significant growth potential as Linear continues to expand its enterprise customer base
ASSUMPTION: This role differs from traditional product marketing positions in its focus on enterprise sales enablement and positioning, and offers greater flexibility and growth potential compared to office-based roles.
📝 Sample Projects
- Developing customer personas and buyer journeys for enterprise use cases
- Creating compelling collateral for value-based selling, such as pitch decks, one-pagers, and solution briefs
- Conducting competitive research and win/loss analysis to inform positioning and GTM strategy
ASSUMPTION: Sample projects for this role may include developing customer personas, creating sales enablement materials, and conducting market research to inform positioning and strategy.
❓ Key Questions to Ask During Interview
- How does Linear differentiate its enterprise offerings from competitors in the market?
- Can you describe the team structure and dynamics within the marketing department?
- How does Linear support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Linear maintain a strong company culture and collaboration in a fully remote work environment?
ASSUMPTION: Key interview questions should focus on understanding Linear's enterprise positioning, team dynamics, professional development opportunities, role priorities, and remote work culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Linear Careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio of polished work showcasing your messaging, content creation, and design skills
- Follow up with Linear's hiring team one week after submission, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
