📌 Core Information
🔹 Job Title: Enterprise Product Marketing Manager
🔹 Company: Notion
🔹 Location: San Francisco, California & New York, New York
🔹 Job Type: On-site (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling solution narratives for enterprise buyers
- Developing buyer persona strategies across the enterprise buying cycle
- Driving thought leadership and awareness through high-impact content and programs
- Creating comprehensive demand generation programs that drive pipeline and revenue
- Designing field enablement programs to equip the sales team with solutions-focused materials and training
- Leading Voice of Customer initiatives to gather deep customer insights
- Driving ongoing education for the Admin community
ASSUMPTION: This role requires a strong understanding of enterprise buying cycles and the ability to craft persona-based marketing strategies. Experience with solutions marketing and marketing to IT champions would be beneficial.
📋 Key Responsibilities
✅ Create compelling solution narratives that showcase Notion's value beyond individual features, resonating with enterprise buyers
✅ Develop buyer persona strategies by mapping and understanding the enterprise buying cycle, with particular focus on IT decision-makers and technical evaluators
✅ Drive thought leadership and awareness by creating high-impact content and programs that establish Notion's enterprise credibility and generate demand
✅ Create comprehensive demand generation programs by partnering with marketing teams to build integrated campaigns that drive pipeline and revenue
✅ Design field enablement programs to equip the sales team with solutions-focused materials and training to effectively engage enterprise prospects
✅ Lead Voice of Customer initiatives to gather deep customer insights and inform solution narratives and go-to-market strategy
✅ Drive ongoing education for the Admin community by communicating updates effectively and fostering engagement and adoption
ASSUMPTION: This role involves cross-functional collaboration with demand, growth, and sales teams, as well as other internal stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in product marketing, with a focus on enterprise software or a related industry
Required Skills:
- Experience developing solution narratives and translating complex technical capabilities into compelling customer stories
- Strong understanding of enterprise buying cycles and ability to craft persona-based marketing strategies
- Track record of creating thought leadership content that drives awareness and engagement
- Proven ability to develop and execute field enablement programs that enhance sales effectiveness
- Experience with demand generation and creating content that converts at all funnel stages
- Strong project management skills and ability to lead cross-functional initiatives
Preferred Skills:
- Experience with solutions marketing
- Experience marketing to IT champions
- Direct B2B selling experience
ASSUMPTION: Candidates with experience in software development or a related field may also be considered.
💰 Compensation & Benefits
Salary Range: $170,000 - $200,000 per year (USD)
Benefits:
- Cash Compensation
- Equity
- Benefits
Working Hours: Full-time (40 hours per week), with two Anchor Days (Mondays & Thursdays) and a request to spend the majority of the week in the office (including a third day)
ASSUMPTION: The salary range provided is an estimate based on the company's self-reported range and industry standards for the role, experience level, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 2016
Company Description:
- Notion blends everyday work tools into one, serving as a connected workspace for docs, projects, knowledge, and AI
- It aims to make it possible for everyone to shape the tools that shape their lives
- Notion is committed to providing equal opportunities and competitive cash compensation, equity, and benefits
Company Specialties:
- All-in-one workspace
- Productivity tools
- Collaboration software
Company Website: notion.com
ASSUMPTION: Notion is a rapidly growing company with a strong focus on innovation and employee development.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Head of Product Marketing
Work Arrangement: On-site (Hybrid), with two Anchor Days (Mondays & Thursdays) and a request to spend the majority of the week in the office (including a third day)
Growth Opportunities:
- Potential career progression into leadership roles within the marketing department
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in enterprise software marketing and solutions marketing
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: On-site (Hybrid)
Office Location(s): San Francisco, California & New York, New York
Geographic Context:
- San Francisco: Known for its tech industry, vibrant culture, and diverse communities
- New York: A global hub for finance, media, and technology, offering numerous networking opportunities
Work Schedule: Full-time (40 hours per week), with two Anchor Days (Mondays & Thursdays) and a request to spend the majority of the week in the office (including a third day)
ASSUMPTION: The work environment at Notion is dynamic and collaborative, with a strong focus on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Behavioral and situational interview with the marketing team
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and presentation skills
- Understanding of enterprise buying cycles and persona-based marketing
- Ability to work collaboratively and cross-functionally
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Be prepared to discuss specific examples of your experience with solution narratives, buyer personas, and demand generation
- Research Notion's products and competition to demonstrate your understanding of the market landscape
ATS Keywords: Enterprise Product Marketing, Solution Narratives, Enterprise Buying Cycles, Thought Leadership, Demand Generation, Field Enablement, Voice of Customer, Admin Community
ASSUMPTION: The interview process at Notion is designed to assess your skills and cultural fit, with a focus on problem-solving, communication, and collaboration.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Analytics
- Asana
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the marketing department and the company's tech stack.
👔 Cultural Fit Considerations
Company Values:
Work Style:
- Collaborative
- Dynamic
- Innovative
Self-Assessment Questions:
- Do you thrive in a collaborative, dynamic work environment?
- Are you passionate about crafting compelling narratives and driving enterprise sales?
- Do you have a strong understanding of enterprise buying cycles and persona-based marketing?
ASSUMPTION: Notion values employees who are passionate about their work, collaborative, and committed to driving innovation and growth.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic work environment
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in the market and competitive landscape
- Balancing the need for strategic, long-term planning with the demands of day-to-day execution
ASSUMPTION: These challenges are common in fast-growing tech companies and can be overcome with strong project management skills, effective communication, and a focus on results.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses specifically on enterprise buyers and IT decision-makers
- This role requires a strong understanding of enterprise buying cycles and persona-based marketing, as well as experience with solutions marketing and field enablement
- Career progression in this role may lead to leadership positions within the marketing department or other areas of the business
ASSUMPTION: This role is unique in its focus on enterprise buyers and IT decision-makers, requiring a specific set of skills and experiences.
📝 Sample Projects
- Developing a comprehensive buyer persona strategy for enterprise IT decision-makers
- Creating a thought leadership campaign that establishes Notion's enterprise credibility and generates demand
- Designing a field enablement program that equips the sales team with solutions-focused materials and training
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives you may work on in this role, but the specific projects will vary depending on the company's priorities and market conditions.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Notion?
- What are the most pressing challenges facing the enterprise marketing team, and how can this role help address them?
- How does Notion support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Notion approach collaboration and communication within the marketing department and across the company?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company, as well as to demonstrate your interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Notion Careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions related to solution narratives, buyer personas, and demand generation
- Research Notion's products and competition to demonstrate your understanding of the market landscape
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
