Entry-Level Brand Marketing Assistant

📌 Core Information

🔹 Job Title: Entry-Level Brand Marketing Assistant

🔹 Company: IMS

🔹 Location: Dublin, California

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: Entry-Level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting live events and brand activations for community-based initiatives and nonprofit causes
• Contributing to promotional and fundraising campaigns
• Creating brand content and campaign messaging
• Conducting audience and market research
• Monitoring campaign results and ROI
• Collaborating with event, creative, and outreach teams

ASSUMPTION: This role is ideal for recent graduates or career changers seeking entry-level experience in marketing and event planning. It offers a comprehensive introduction to brand marketing, event coordination, and community engagement.

📋 Key Responsibilities

✅ Assist in planning and coordinating live events and brand activations

✅ Support the development and execution of promotional and fundraising campaigns

✅ Contribute to the creation of brand content, promotional materials, and campaign messaging

✅ Conduct audience and market research to help guide campaign strategies

✅ Ensure consistent and accurate brand representation across all marketing platforms

✅ Monitor and report on campaign results, audience engagement, and ROI

✅ Collaborate with event, creative, and outreach teams for smooth campaign execution

ASSUMPTION: This role requires a mix of creative and analytical skills, with a focus on delivering high-quality campaigns that resonate with target audiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field (or equivalent experience)

Experience: No prior experience required, but relevant internships or projects are a plus

Required Skills:

• Excellent communication skills (written and verbal)
• Strong organizational skills and keen attention to detail
• A creative mindset with a strong interest in branding and promotions
• Ability to work both independently and as part of a collaborative team
• Comfortable multitasking in a fast-paced environment

Preferred Skills:

• Interest or background in nonprofit marketing, public relations, or events
• Prior experience in marketing or event coordination

ASSUMPTION: While prior experience is not required, candidates with relevant internships, projects, or experience in marketing, event planning, or a related field may be given preference.

💰 Compensation & Benefits

Salary Range: $50,000 - $65,000 per year (based on industry standards for entry-level marketing roles in the San Francisco Bay Area)

Benefits:

• Competitive base pay with performance-based bonuses
• Paid training and ongoing professional development
• Clear opportunities for career growth and internal promotion
• Collaborative, inclusive, and positive team culture
• Work on meaningful, community-impactful campaigns
• Optional travel opportunities to attend events and brand activations

Working Hours: Full-time (40 hours per week), with flexible scheduling based on event needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the San Francisco Bay Area. Actual compensation may vary based on factors such as experience, performance, and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: IMS specializes in brand activations, fundraising promotions, and live event marketing campaigns for community-based initiatives and nonprofit causes. They leverage their network with American sports organizations to develop advertising, marketing, and branding solutions for their clients.

Company Size: IMS is a small company with 2-10 employees, providing a close-knit and collaborative work environment where individual contributions make a significant impact.

Founded: IMS was founded in 1996 in Los Angeles, California, and has since grown to support customers seeking to expand their businesses in the US and promote sales both in Japan and the US.

Company Description:

• IMS supports customers seeking to expand their businesses in the US and promote sales both in Japan and the US
• The company utilizes its network with American sports organizations to develop advertising, marketing, and branding solutions
• IMS has a proven track record of successful campaigns, including working with Fox Sports, MLB, NBA, NHL, and NFL teams

Company Specialties:

• Brand activations
• Fundraising promotions
• Live event marketing
• Community-based initiatives
• Nonprofit cause marketing

Company Website: imsmarketinginc.com

ASSUMPTION: IMS is a well-established company with a strong reputation in the marketing industry, offering applicants the opportunity to work on high-profile campaigns and gain valuable experience.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or career changers seeking to break into the marketing industry.

Reporting Structure: The Brand Marketing Assistant will report directly to the Marketing Manager or Director and collaborate with event, creative, and outreach teams.

Work Arrangement: This is an on-site position, with optional travel opportunities to attend events and brand activations.

Growth Opportunities:

• Ongoing mentorship from experienced professionals in marketing and event planning
• Opportunities to grow into leadership or specialized marketing roles
• Potential to work on high-profile campaigns and gain valuable experience

ASSUMPTION: This role offers significant growth potential, with opportunities to learn from experienced professionals and develop skills in various aspects of marketing and event planning.

🌍 Location & Work Environment

Office Type: IMS has a single office location in Los Angeles, California.

Office Location(s): Los Angeles, California

Geographic Context:

• The San Francisco Bay Area offers a diverse and vibrant community with numerous cultural attractions and outdoor activities
• The area is home to a thriving tech industry and numerous marketing agencies, providing ample networking opportunities
• Dublin, California, is a suburb of San Francisco, offering a more affordable cost of living while still being close to the city

Work Schedule: Full-time (40 hours per week), with flexible scheduling based on event needs

ASSUMPTION: The San Francisco Bay Area offers a dynamic and engaging work environment, with ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the Marketing Manager or Director
• Final interview with the company's leadership team

Key Assessment Areas:

• Communication skills (written and verbal)
• Organizational skills and attention to detail
• Creativity and problem-solving abilities
• Teamwork and collaboration skills
• Adaptability and multitasking in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your passion for marketing, events, and community impact in your application materials
• Prepare examples of your work, such as marketing campaigns, event plans, or research projects, to showcase your skills
• Research IMS and their clients to show your understanding of the company and its mission

ATS Keywords: Brand Marketing, Event Planning, Community Engagement, Nonprofit Marketing, Campaign Development, Audience Research, Marketing Assistant

ASSUMPTION: IMS uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Campaign monitoring and analytics tools (e.g., Google Analytics, Hootsuite)
• Project management software (e.g., Asana, Trello)
• Design software (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Familiarity with these tools is not required, as IMS provides training and mentorship to help new employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Creativity
• Community impact
• Professionalism
• Continuous learning

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Adaptable and flexible, with a focus on delivering high-quality campaigns

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about creating meaningful impact through marketing and events?
• Do you have strong communication skills and the ability to work well with others?
• Are you comfortable multitasking and adapting to changing priorities?

ASSUMPTION: IMS values candidates who are passionate about their work, collaborative, and committed to delivering high-quality campaigns that make a meaningful impact.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to changing priorities and event schedules
• Working with diverse teams and stakeholders, including clients and vendors
• Developing and refining marketing strategies based on research and campaign performance

ASSUMPTION: These challenges are inherent to the dynamic and fast-paced nature of marketing and event planning, and successful candidates will be able to thrive in this environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses on community-based initiatives and nonprofit causes, offering a unique opportunity to make a meaningful impact
• IMS's small company size provides a close-knit and collaborative work environment, with ample opportunities for growth and mentorship
• This role offers a comprehensive introduction to brand marketing, event coordination, and community engagement, with potential to grow into leadership or specialized marketing roles

ASSUMPTION: This role offers a unique blend of marketing and event planning experience, with a focus on community impact and a collaborative work environment.

📝 Sample Projects

• Planning and executing a brand activation event for a nonprofit organization
• Developing and implementing a promotional campaign for a community-based initiative
• Conducting audience research and analyzing campaign performance to inform marketing strategies

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from event planning and campaign development to research and analysis.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does IMS support the professional growth and development of its employees?
• What are the most rewarding aspects of working at IMS, according to current employees?
• How does IMS measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
• What opportunities are there for growth and advancement within the company?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your work, such as marketing campaigns, event plans, or research projects, to showcase your skills
• Research IMS and their clients to show your understanding of the company and its mission
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.