Entry Level Home Care Marketer

📌 Core Information

🔹 Job Title: Entry Level Home Care Marketer

🔹 Company: HomeWell Care Services FL129

🔹 Location: Clermont, Florida, United States

🔹 Job Type: Full-Time

🔹 Category: Healthcare

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Representing the agency professionally in the healthcare community
• Strengthening and maintaining existing referral sources
• Initiating, building, and maintaining relationships with new and existing referral sources
• Adding to a positive, exciting culture of high achievers
• Traveling locally to meet with professional referral sources and prospective clients

ASSUMPTION: This role requires a balance of sales, marketing, and customer service skills. It's ideal for a motivated, energetic individual eager to build a long-term career in the healthcare industry.

📋 Key Responsibilities

✅ Represent our agency professionally and knowledgeably in the healthcare community

✅ Strengthen and maintain existing referral sources

✅ Initiate, build, and maintain lasting relationships with new and existing referral sources within Lake County & The Villages

✅ Add to a positive, exciting culture of high achievers

✅ Travel locally within Lake County & The Villages to meet with professional referral sources and prospective clients

✅ Seek, develop, and participate in marketing opportunities in the community

✅ Establish working rapport with health care professionals in the territory

✅ Leverage social media

ASSUMPTION: This role involves a significant amount of travel within the local area, so a valid driver's license and reliable transportation are essential.

🎯 Required Qualifications

Education: College Degree (preferred)

Experience: Entry Level (0-2 years)

Required Skills:

• Solid communication and interpersonal skills
• A friendly and energetic personality with a customer service focus
• Ability to perform under pressure
• Strong knowledge of digital mediums and social media (a plus)

Preferred Skills:

• Previous experience in healthcare or sales
• Bilingual or multilingual skills

ASSUMPTION: While prior experience is not required, candidates with some sales or customer service experience may have an advantage.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (AI estimated based on entry-level marketing roles in Florida)

Benefits:

• Company car
• Competitive salary
• Opportunity for advancement
• Paid time off
• Training & development

Working Hours: Full-time, Monday - Friday, with occasional evenings and weekends as needed

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Florida. The actual salary may vary based on the candidate's qualifications and the company's discretion.

📌 Applicant Insights 🔍 Company Context

Industry: HomeWell Care Services is a non-medical, nationally recognized in-home care agency that provides hourly personal care for seniors. They are committed to delivering high-quality care with compassion and respect.

Company Size: HomeWell Care Services is a mid-sized company with a focus on community impact and employee growth.

Founded: HomeWell Care Services was founded in 1997 and has since grown to serve communities across the United States.

Company Description:

• HomeWell Care Services provides in-home care for seniors to help them age gracefully and independently
• They pride themselves on their compassionate culture and making a significant difference in their community
• HomeWell Care Services offers opportunities for growth and advancement within the company

Company Specialties:

• In-home care services
• Senior care
• Healthcare marketing

Company Website: HomeWell Care Services

ASSUMPTION: HomeWell Care Services is a well-established company in the in-home care industry, with a strong focus on community involvement and employee growth.

📊 Role Analysis

Career Level: Entry Level - This role is an excellent starting point for a career in healthcare marketing or sales.

Reporting Structure: The Entry Level Home Care Marketer will report directly to the Sales Manager or Marketing Director.

Work Arrangement: On-site, with occasional remote work for virtual meetings or events

Growth Opportunities:

• Advancement to Senior Home Care Marketer or other management positions
• Expanding responsibilities and territory as the company grows
• Cross-training and development opportunities within the company

ASSUMPTION: This role offers significant growth potential for the right candidate, as HomeWell Care Services is a growing company with a strong focus on employee development.

🌍 Location & Work Environment

Office Type: HomeWell Care Services has an office in Clermont, Florida, where the successful candidate will be based.

Office Location(s): Clermont, Florida

Geographic Context:

• Clermont is a city in central Florida, located approximately 25 miles west of Orlando
• The area has a humid subtropical climate, with mild winters and hot, humid summers
• Clermont is known for its lakes, parks, and outdoor recreation opportunities

Work Schedule: Full-time, Monday - Friday, with occasional evenings and weekends as needed

ASSUMPTION: The work environment at HomeWell Care Services is collaborative and supportive, with a strong emphasis on teamwork and employee growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Hiring Manager
• In-person or virtual interview with the Sales Manager or Marketing Director
• Background check and reference check
• Job offer

Key Assessment Areas:

• Communication and interpersonal skills
• Customer service orientation
• Sales and marketing aptitude
• Adaptability and resilience

Application Tips:

• Tailor your resume and cover letter to highlight your customer service, sales, or marketing experience
• Demonstrate your enthusiasm for the role and the company's mission
• Prepare examples of your past sales or marketing successes
• Research the company and the industry to show your knowledge and commitment

ATS Keywords: Home care, senior care, healthcare marketing, sales, customer service, referral sources, community engagement, digital marketing, social media

ASSUMPTION: HomeWell Care Services uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help your application get noticed.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Social media platforms (e.g., LinkedIn, Facebook, Twitter)
• Email marketing tools (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's role within the organization.

👔 Cultural Fit Considerations

Company Values:

• Compassion
• Integrity
• Professionalism
• Community involvement
• Employee growth and development

Work Style:

• Collaborative
• Supportive
• Adaptable
• Results-driven
• Customer-focused

Self-Assessment Questions:

• Do you have a genuine desire to help others and make a positive impact in your community?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative work environment and enjoy working as part of a team?

ASSUMPTION: HomeWell Care Services values candidates who are passionate about their mission, adaptable, and committed to their employees' growth and success.

⚠️ Potential Challenges

• Managing a large territory and maintaining relationships with numerous referral sources
• Balancing sales and marketing responsibilities while maintaining a strong customer service focus
• Adapting to a fast-paced, dynamic work environment
• Occasional travel and work outside of regular business hours

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to the company's mission.

📈 Similar Roles Comparison

• Home Care Marketer vs. Senior Care Sales Representative: Both roles focus on building relationships with referral sources and selling services, but the Home Care Marketer role may have more of a marketing focus, while the Senior Care Sales Representative role may be more focused on direct sales.
• Industry-specific context: The home care industry is competitive and growing, with a strong focus on customer service and community engagement.
• Career path comparison: Both roles can lead to career advancement opportunities within the company, such as management or executive positions.

ASSUMPTION: This role is well-suited for candidates interested in a career in healthcare marketing or sales, with a strong focus on customer service and community engagement.

📝 Sample Projects

• Developing and implementing a social media marketing campaign to increase brand awareness and generate leads
• Conducting market research to identify new referral sources and opportunities for growth
• Planning and executing community events to engage with referral sources and prospective clients

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The specific projects may vary depending on the company's needs and the candidate's role within the organization.

❓ Key Questions to Ask During Interview

• What are the most important qualities you're looking for in a candidate for this role?
• How does this role fit into the overall sales and marketing strategy for the company?
• What opportunities are there for growth and advancement within the company?
• How does the company support the professional development of its employees?
• What is the work environment like, and how does the team collaborate and support each other?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the work environment. Candidates should feel free to ask additional questions based on their own interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your customer service, sales, or marketing experience
• Prepare examples of your past sales or marketing successes
• Research the company and the industry to show your knowledge and commitment
• Follow up with the Hiring Manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.