📌 Core Information
🔹 Job Title: Especialista en Marketing Digital (Diseño Gráfico, Webflow & Redes Sociales)
🔹 Company: Immiland Canada Inc.
🔹 Location: Bogotá, Colombia
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-15
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Bogotá, Colombia)
🚀 Job Overview
Key aspects of this role include:
- Combining creativity and strategic thinking to elevate Immiland's digital presence
- Designing graphic assets and maintaining websites using Webflow
- Planning and executing social media strategies for organic growth
- Analyzing performance metrics and generating actionable reports
- Collaborating with cross-functional teams for integrated campaigns
- Staying updated with design, UX/UI, and social media trends for continuous improvement
ASSUMPTION: This role requires a strong balance between creative and analytical skills, as well as the ability to work independently and collaboratively.
📋 Key Responsibilities
✅ Designing graphic assets (images, infographics, ads) aligned with the brand's visual identity
✅ Designing, building, and maintaining pages and landings in Webflow (micro-sites, blog, capture pages, etc.)
✅ Planning and executing social media strategies, including editorial calendars, content programming, community management, and organic growth
✅ Analyzing performance metrics using tools like Google Analytics, Meta/Instagram Insights, and TikTok Analytics, and generating actionable reports
✅ Coordinating with video, copy, and paid media teams to launch integrated campaigns
✅ Staying updated with the latest design, UX/UI, and social media trends to propose continuous improvements
ASSUMPTION: The successful candidate will have a proven track record in digital marketing, with a strong portfolio showcasing their design and Webflow skills, as well as experience growing social media communities.
🎯 Required Qualifications
Education: Not specified (assumed relevant degree or equivalent experience)
Experience: 3+ years of proven experience in digital marketing or related roles
Required Skills:
- Advanced proficiency in Adobe Creative Cloud and/or Figma for graphic design
- Solid portfolio of projects developed in Webflow
- Proven experience managing social media accounts (Instagram, TikTok, LinkedIn, YouTube, etc.) with a track record of community growth
- Excellent writing skills and ability to adapt messages for different audiences
- Intermediate-high level of English (B2+) and native or equivalent level of Spanish
Preferred Skills:
- Basic knowledge of HTML/CSS and on-page SEO
- Experience in paid campaigns (Meta Ads, Google Ads)
- Familiarity with AI tools (Midjourney, ChatGPT, etc.) and Canva
- Interest or experience in immigration, education, and multicultural topics
ASSUMPTION: Candidates with a strong portfolio, proven social media management experience, and a passion for design and marketing will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: Not specified (assumed competitive based on experience and location)
Benefits:
- Competitive salary and performance-based bonuses
- Flexible schedule and possibility of 100% remote work
- Continuous training plan and discount on language classes with Planeta Immiland Education
- Multicultural work environment with a real social impact
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range and benefits package are competitive for the digital marketing industry in Bogotá, Colombia, and reflect the company's commitment to employee growth and satisfaction.
📌 Applicant Insights
🔍 Company Context
Industry: Education and Immigration Services
Company Size: Small (less than 50 employees, based on LinkedIn data)
Founded: 2021 (based on LinkedIn data)
Company Description:
- Immiland Canada Inc. is a Canadian company specializing in immigration services and education
- The company aims to help individuals and families navigate the immigration process and access quality education
- Immiland is committed to diversity, inclusion, and social impact
Company Specialties:
- Immigration Services
- Education Consulting
- Multicultural Marketing
Company Website: https://www.immiland.ca/
ASSUMPTION: Immiland Canada Inc. is a growing company focused on helping individuals and families achieve their immigration and educational goals, with a strong commitment to diversity and inclusion.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site in Bogotá, Colombia, with the possibility of 100% remote work
Growth Opportunities:
- Potential career progression into senior marketing roles or specialized positions within the company
- Opportunities to work on diverse projects and collaborate with cross-functional teams
- Access to continuous training and professional development resources
ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to work on impactful projects in the immigration and education sectors.
🌍 Location & Work Environment
Office Type: On-site office in Bogotá, Colombia, with remote work flexibility
Office Location(s): Bogotá, Colombia
Geographic Context:
- Bogotá is the capital and largest city of Colombia, with a population of over 8 million people
- The city is known for its vibrant culture, historic sites, and diverse neighborhoods
- Bogotá offers a mix of urban and natural environments, with nearby mountains and parks
Work Schedule: Full-time (40 hours per week), with a flexible schedule and remote work possibilities
ASSUMPTION: The successful candidate will be comfortable working in an on-site office environment in Bogotá, Colombia, with the possibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment (design and Webflow tasks)
- Final interview with the Marketing Manager
Key Assessment Areas:
- Design and Webflow skills
- Social media management experience
- Analytical and reporting abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and projects in your resume and cover letter
- Include a portfolio showcasing your design and Webflow skills
- Demonstrate your understanding of the company's mission and values in your application materials
- Prepare for technical assessments and be ready to discuss your design and social media management processes
ATS Keywords: Digital Marketing, Graphic Design, Webflow, Social Media Management, Adobe Creative Cloud, Figma, Community Growth, Performance Analysis, UX/UI Design, HTML, CSS, SEO, Paid Campaigns, AI Tools, Multicultural Awareness
ASSUMPTION: The application process for this role will involve multiple stages, including a technical assessment, and will focus on evaluating the candidate's design, Webflow, and social media management skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Adobe Creative Cloud
- Figma
- Webflow
- Social media management platforms (Hootsuite, Buffer, etc.)
- Performance analysis tools (Google Analytics, Meta/Instagram Insights, TikTok Analytics, etc.)
- AI tools (Midjourney, ChatGPT, etc.)
- Canva
ASSUMPTION: The successful candidate will be proficient in using the listed tools and technologies, with a strong focus on Adobe Creative Cloud, Figma, and Webflow for design and Webflow for website development.
👔 Cultural Fit Considerations
Company Values:
- Diversity and Inclusion
- Integrity and Transparency
- Customer-Centricity
- Continuous Learning and Improvement
Work Style:
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-driven and proactive
- Committed to the company's mission and values
Self-Assessment Questions:
- How do you embody Immiland's values of diversity and inclusion in your daily work?
- Can you describe a time when you had to adapt your work style to fit a new team or project?
- How do you stay up-to-date with the latest design, UX/UI, and social media trends, and how do you incorporate them into your work?
ASSUMPTION: The successful candidate will demonstrate a strong alignment with Immiland's values and a work style that is collaborative, adaptable, and committed to the company's mission.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a multicultural work environment and diverse client base
- Staying up-to-date with the latest design, UX/UI, and social media trends and tools
- Balancing creative and analytical aspects of the role
ASSUMPTION: The successful candidate will be able to manage multiple projects effectively, adapt to a multicultural work environment, and balance the creative and analytical demands of the role.
📈 Similar Roles Comparison
- This role combines graphic design, Webflow development, and social media management, making it unique within Immiland and the broader market
- Compared to other digital marketing roles, this position places a stronger emphasis on design and Webflow skills
- Career progression in this role could lead to senior marketing positions or specialized roles within the company
ASSUMPTION: This role is unique within Immiland and the broader market, combining graphic design, Webflow development, and social media management, and offering opportunities for career growth and specialization.
📝 Sample Projects
- Designing and developing a micro-site for an immigration campaign using Webflow
- Creating a social media strategy for a new educational program, including content creation, scheduling, and community management
- Analyzing the performance of an ongoing social media campaign and generating a report with actionable recommendations
ASSUMPTION: The successful candidate will have experience working on projects similar to those listed, demonstrating their skills in graphic design, Webflow development, and social media management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- How does Immiland support the professional development and growth of its employees?
- Can you provide examples of how Immiland's values are reflected in the company's day-to-day operations and decision-making processes?
- What are the most rewarding and challenging aspects of working in this role, according to current team members?
- How does Immiland measure the success of its marketing campaigns, and how does this role contribute to those metrics?
ASSUMPTION: The successful candidate will ask thoughtful and informed questions during the interview process, demonstrating their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your design and Webflow projects
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
