Esports & Partnership Marketing Manager

📌 Core Information

🔹 Job Title: Esports & Partnership Marketing Manager

🔹 Company: Logitech

🔹 Location: Munich, Germany (with remote flexibility)

🔹 Job Type: Full-time, Hybrid (remote and on-site)

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (remote and on-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing esports marketing strategy in Europe
• Building and managing relationships with esports teams, athletes, and communities
• Driving marketing campaigns and product launches targeting esports enthusiasts
• Collaborating with global teams to integrate professional athletes and organizations into Logitech G programs
• Monitoring competitors and providing strategic input to internal teams

ASSUMPTION: This role requires a strong understanding of the esports industry and its trends, as well as the ability to build and maintain effective relationships with key stakeholders.

📋 Key Responsibilities

✅ Drive the esports marketing strategy in Europe by building a strong roster of teams/athletes and running marketing campaigns/activations

✅ Support local teams in managing relationships with esports teams, athletes, and communities within Europe

✅ Handle negotiations, develop frameworks, and manage processes for smooth operations between Logitech G and teams/athletes

✅ Drive marketing campaigns and activations, product launches, and brand/content deployment across the marketing ecosystem targeting esports communities and hardcore gamers

✅ Build strategies to integrate professional athletes and organizations into Logitech G programs in collaboration with the global PRO team

✅ Execute global campaigns while developing locally relevant strategies to effectively communicate and promote the esports story in Europe

✅ Be the face and voice of the Logitech G brand towards gaming and esports communities and partners

✅ Develop marketing and brand partnerships throughout Europe to increase brand awareness and boost conversions

✅ Guide and supervise local teams in planning and executing esports and gaming events in Europe

✅ Communicate the Logitech G story and partnerships across various channels

✅ Coach and engage daily with local markets to get Logitech G gear in the hands of top competitive players and rising stars

✅ Monitor competitors' activities and provide input to respective internal teams

ASSUMPTION: This role requires a high level of self-motivation, strong communication skills, and the ability to work effectively with cross-functional teams and external partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in esports or other sports marketing roles in game publishers or esports-related companies

Required Skills:

• Proven experience developing marketing programs from inception through execution
• Deep understanding of esports and how to build effective gaming communications
• Capable of working closely with cross-functional teams and brands within the regional structure
• Ability to analyze competitor strategies and innovate on best practices
• Strong networking, organizational, and program management skills
• Experience working with and managing external agencies
• Ready to lead groups and ability to interact with partners
• Ability to use quantitative data and metrics to drive strategic decisions and marketing activities
• Self-motivated, passionate, and high energy level
• Strong C-level presentation and negotiation skills

Preferred Skills:

• Fluency in additional European languages
• Experience working with esports teams and athletes

ASSUMPTION: Candidates with experience in the gaming industry and a strong understanding of esports trends will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a mid-level marketing role in Germany)

Benefits:

• Comprehensive benefits packages
• Flexible working environments
• Health support

Working Hours: Full-time (40 hours per week), with flexible remote work options

ASSUMPTION: The provided salary range is an estimate based on industry standards for a mid-level marketing role in Germany. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Logitech operates in the computers and electronics manufacturing industry, with a focus on personal peripherals, gaming, and wireless devices.

Company Size: Logitech is a large company with 5,001-10,000 employees, providing a structured and collaborative work environment.

Founded: Logitech was founded in 1981 and has since grown into a global leader in its industry.

Company Description:

• Logitech designs software-enabled hardware solutions that drive superior performance in gaming and productivity
• Focuses on extending human potential in work and play through innovative technology and digital experiences
• Committed to reducing its environmental impact by leading the industry in designing for sustainability

Company Specialties:

• Personal peripherals
• Driving innovation in PC navigation
• Internet communications
• Digital music
• Home-entertainment control
• Gaming and wireless devices

Company Website: www.logitech.com

ASSUMPTION: Logitech's focus on innovation, quality, and sustainability makes it an attractive employer for candidates seeking a challenging and impactful role.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Regional Marketing Manager for Europe

Work Arrangement: Hybrid (remote and on-site) with flexible remote work options

Growth Opportunities:

• Potential to advance to a senior marketing role within the company
• Chance to work on high-impact projects and gain exposure to global teams
• Opportunity to develop expertise in the esports industry and build a strong professional network

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing and the esports industry.

🌍 Location & Work Environment

Office Type: Logitech's Munich office is a modern, collaborative workspace designed to foster creativity and productivity

Office Location(s): Munich, Germany (with remote flexibility)

Geographic Context:

• Munich is the third-largest city in Germany and a major hub for technology and innovation
• The city offers a high quality of life, with a vibrant cultural scene and numerous recreational opportunities
• Munich is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours per week) with flexible remote work options

ASSUMPTION: The hybrid work arrangement and flexible remote work options provide a good balance between work-life integration and in-person collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the regional marketing manager and other team members
• Final interview with the global marketing director

Key Assessment Areas:

• Understanding of the esports industry and trends
• Marketing strategy and campaign development skills
• Relationship-building and stakeholder management abilities
• Communication and presentation skills

Application Tips:

• Highlight relevant experience in esports or sports marketing and any exposure to the gaming industry
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare examples of successful marketing campaigns or projects you've worked on in the past
• Research Logitech and the esports industry to demonstrate your enthusiasm and understanding of the role

ATS Keywords: Esports, Marketing, Partnerships, Gaming, Campaigns, Strategy, Teams, Athletes, Communities, Competitor Analysis, Global Marketing, Localization, Brand Awareness, Product Launches, Event Planning, Stakeholder Management, Cross-functional Teams, External Agencies, Data-driven Decisions

ASSUMPTION: Applicants should tailor their application materials to highlight relevant skills and experiences, and prepare for interview questions focused on their understanding of the esports industry and marketing strategies.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Craftsmanship
• Collaboration
• Customer focus
• Innovation

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with cross-functional teams and external partners?
• Do you have a strong understanding of the esports industry and its trends?

ASSUMPTION: Candidates who align with Logitech's values and work style will be well-suited for this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Keeping up with the fast-paced and ever-changing esports industry
• Balancing remote work and in-person collaboration effectively
• Adapting to a global work environment with diverse teams and time zones

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• This role is unique in its focus on esports marketing within the gaming industry
• Similar roles in other industries may focus on traditional sports marketing or other types of partnerships
• Career progression in this role could lead to senior marketing positions within Logitech or other gaming companies

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a marketing campaign for a major esports event
• Building and managing relationships with top esports teams and athletes
• Analyzing competitor strategies and identifying opportunities for innovation

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the esports marketing team in Europe, and how can this role address them?
• How does Logitech support the growth and development of its employees in this role?
• What are the key priorities for this role in the first 90 days?
• How does Logitech measure the success of its esports marketing campaigns and partnerships?
• What opportunities are there for collaboration with other teams and departments within Logitech?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Logitech careers page
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful marketing campaigns or projects you've worked on in the past
• Research Logitech and the esports industry to demonstrate your enthusiasm and understanding of the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.