EU Brand Health Measurement Lead

📌 Core Information

🔹 Job Title: EU Brand Health Measurement Lead

🔹 Company: NielsenIQ

🔹 Location: London, UK (Remote)

🔹 Job Type: Full-time

🔹 Category: Brand Health Measurement

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (London, Madrid, Zurich)

🚀 Job Overview

Key aspects of this role include:

• Driving revenue growth and operational excellence for NielsenIQ's Brand Health Tracking business
• Building and maintaining strong client relationships through exceptional service and solutions
• Promoting product awareness and thought leadership within the team and across other practice areas
• Collaborating with cross-functional teams to achieve short- and long-term revenue goals

ASSUMPTION: This role requires a strategic mindset, operational rigor, and the ability to balance short-term goals with long-term growth strategies. The ideal candidate will have a proven track record in brand tracking programs and business development.

📋 Key Responsibilities

✅ Deliver profitable revenue growth by identifying and activating opportunities for Brand Tracking expansion

✅ Enhance client relationships by acting as a trusted advisor and addressing clients' needs through our Brand Tracking solutions

✅ Promote product awareness by ensuring internal and external stakeholders understand and value our brand and media capabilities

✅ Foster team collaboration by sharing knowledge and best practices within the team and across other practice areas

✅ Achieve core KPIs, including revenue achievement, client engagement, efficiency, knowledge sharing, and awareness building

ASSUMPTION: The role requires a strong understanding of brand and media evaluation, as well as the ability to apply solutions to real-world challenges. Familiarity with sales processes and tools is also essential.

🎯 Required Qualifications

Education: Bachelor's degree required; Master's degree preferred

Experience: At least 8 years of experience in consulting, analytics, or consumer research roles in Brand tracking programs

Required Skills:

• Expertise in brand and media evaluation and effectiveness
• Proven business development skills
• Thought leadership with a clear point of view on brand growth
• Familiarity with sales processes and tools
• Excellent communication and presentation skills

Preferred Skills:

• Experience presenting at events or via webinars
• Fluency in multiple languages

ASSUMPTION: The ideal candidate will have a strategic mindset, operational rigor, and the ability to balance short-term goals with long-term growth strategies. They will also possess strong knowledge of brand and media evaluation and effectiveness, with expertise in applying solutions to real-world challenges.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (Estimated based on industry standards for similar roles and experience levels in London, UK)

Benefits:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: Full-time (35-40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in London, UK. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a global consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.

Company Size: NielsenIQ has 10,001+ employees worldwide, providing a dynamic, open, international, and solution-oriented environment.

Founded: NielsenIQ was founded in 1923 and has since grown into a leading provider of consumer intelligence and analytics services.

Company Description:

• NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
• The company combines advanced analytics and state-of-the-art platforms to deliver the Full View, providing clients with a holistic retail read and comprehensive consumer insights.
• NielsenIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

Company Specialties:

• Consumer Intelligence
• Analytics
• Retail Measurement
• Brand Tracking
• Media Evaluation
• Consumer Research

Company Website: https://nielseniq.com/global/en/

ASSUMPTION: NielsenIQ's global presence and extensive consumer intelligence capabilities make it an attractive employer for professionals seeking to grow their careers in the consumer research and analytics industry.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals seeking to advance their careers in brand health measurement and business development.

Reporting Structure: The EU Brand Health Measurement Lead will report to the Practice Area Leader and collaborate with various stakeholders across the organization.

Work Arrangement: This role is remote, with the option to work from London, Madrid, or Zurich offices.

Growth Opportunities:

• Expanding the Brand Health Tracking business and driving revenue growth
• Building and maintaining strong client relationships
• Developing thought leadership and content creation
• Collaborating with cross-functional teams and fostering team collaboration

ASSUMPTION: This role offers significant growth opportunities for professionals with strong business development skills, expertise in brand and media evaluation, and a strategic mindset.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from London, Madrid, or Zurich offices

Office Location(s): London, UK; Madrid, Spain; Zurich, Switzerland

Geographic Context:

• London, UK: A major global city with a thriving business environment and diverse cultural scene
• Madrid, Spain: The capital and largest city of Spain, offering a vibrant cultural and social life
• Zurich, Switzerland: A global financial center with a high quality of life and stunning natural surroundings

Work Schedule: Full-time (35-40 hours per week), with flexible working hours and the option to work from home

ASSUMPTION: The remote work arrangement and flexible working hours provide applicants with the opportunity to balance their personal and professional lives while working for a global consumer intelligence leader.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and/or team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Brand and media evaluation expertise
• Business development skills
• Thought leadership and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in brand tracking programs and business development
• Tailor your resume and cover letter to emphasize your expertise in brand and media evaluation and effectiveness
• Prepare examples of how you have applied solutions to real-world challenges in previous roles
• Demonstrate your thought leadership by sharing your point of view on brand growth and market trends

ATS Keywords: Brand Tracking, Business Development, Thought Leadership, Media Evaluation, Consumer Research, Analytics, Client Relationships, Revenue Growth, Knowledge Sharing, Awareness Building

ASSUMPTION: Applicants should tailor their resumes and cover letters to emphasize their expertise in brand and media evaluation, business development, and thought leadership to increase their chances of success in the application process.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Salesforce
• PowerPoint
• Excel
• Google Workspace

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used for business development, client communication, and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Innovation
• Accountability
• Client-centricity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on achieving operational excellence

Self-Assessment Questions:

• Do you have a proven track record in brand tracking programs and business development?
• Are you comfortable working in a dynamic, collaborative, and results-driven environment?
• Do you possess strong communication and presentation skills, with the ability to act as a trusted advisor to clients?

ASSUMPTION: Applicants should assess their fit with NielsenIQ's company values and work style to ensure they are well-suited to the organization's culture and environment.

⚠️ Potential Challenges

• Managing multiple client relationships and priorities
• Balancing short-term goals with long-term growth strategies
• Adapting to a dynamic and fast-paced work environment
• Working remotely and collaborating with team members across different time zones

ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to a fast-paced work environment, and collaborate effectively with remote team members to succeed in this role.

📈 Similar Roles Comparison

• This role differs from other brand tracking positions in its focus on driving revenue growth and operational excellence for NielsenIQ's Brand Health Tracking business
• Industry-specific context: NielsenIQ's global presence and extensive consumer intelligence capabilities make it an attractive employer for professionals seeking to grow their careers in the consumer research and analytics industry
• Career path comparison: This role offers significant growth opportunities for professionals with strong business development skills, expertise in brand and media evaluation, and a strategic mindset

ASSUMPTION: Applicants should consider the unique aspects of this role and the industry-specific context when evaluating their fit for the position and potential career growth opportunities.

📝 Sample Projects

• Developing and executing a strategic plan to expand NielsenIQ's Brand Health Tracking business in the EU region
• Conducting a comprehensive analysis of the competitive landscape for brand tracking services in the EU market
• Creating and delivering thought leadership content on brand growth and market trends, tailored to specific client segments

ASSUMPTION: These sample projects illustrate the strategic, analytical, and thought leadership aspects of the EU Brand Health Measurement Lead role, highlighting the importance of expertise in brand and media evaluation, business development, and communication skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does NielsenIQ support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does NielsenIQ measure success for this role, and what are the key KPIs?
• What are the most significant challenges facing the Brand Health Tracking business, and how can this role contribute to addressing them?

ASSUMPTION: Applicants should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and their understanding of the business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your expertise in brand and media evaluation, business development, and thought leadership
• Prepare examples of how you have applied solutions to real-world challenges in previous roles
• Demonstrate your thought leadership by sharing your point of view on brand growth and market trends
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.