📌 Core Information
🔹 Job Title: EU Brand Health Measurement Lead
🔹 Company: NielsenIQ
🔹 Location: London, UK or Madrid, Spain or Zurich, Switzerland (Remote)
🔹 Job Type: Full-time
🔹 Category: Brand Tracking, Consumer Research, Analytics
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Flexible working environment)
🚀 Job Overview
Key aspects of this role include:
- Driving revenue growth and operational excellence in NielsenIQ's Brand Health Tracking business
- Acting as a subject matter expert and trusted advisor to clients
- Collaborating with cross-functional teams to enhance client relationships and promote product awareness
- Fostering a culture of knowledge sharing and team collaboration
ASSUMPTION: This role requires a strategic mindset, operational rigor, and the ability to balance short-term goals with long-term growth strategies. The ideal candidate will have a proven track record in brand tracking programs and business development.
📋 Key Responsibilities
✅ Deliver profitable revenue growth by identifying and activating opportunities for Brand Tracking expansion
✅ Enhance client relationships by acting as a trusted advisor and addressing clients' needs through our Brand Tracking solutions
✅ Promote product awareness by ensuring internal and external stakeholders understand and value our brand and media capabilities
✅ Foster team collaboration by sharing knowledge and best practices within the team and across other practice areas
✅ Achieve core KPIs, including revenue achievement, client engagement, efficiency, knowledge sharing, and awareness building
ASSUMPTION: This role involves a high degree of client interaction and requires strong communication, presentation, and thought leadership skills.
🎯 Required Qualifications
Education: Bachelor's degree required, Master's degree preferred
Experience: At least 8 years of experience in consulting, analytics, or consumer research roles in Brand Tracking programs
Required Skills:
- Strong knowledge of brand and media evaluation and effectiveness
- Expertise in applying solutions to real-world challenges and driving new business
- Business development skills, including understanding/translating client needs
- Thought leadership experience and a point of view on the media landscape
- Familiarity with sales processes and tools, with experience in proposal development
- Excellent communication and presentation skills
Preferred Skills:
- Experience presenting at events or via webinars
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in global brand studies and a clear understanding of how brands grow will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Estimated based on industry standards for similar roles and experience levels)
Benefits:
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
Working Hours: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: NielsenIQ is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.
Company Size: NielsenIQ has 10,001+ employees globally, providing a large and diverse work environment.
Founded: 1923 (as Nielsen), with the combined entity of NielsenIQ and GfK founded in 2023
Company Description:
- NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
- The company offers a holistic retail read and comprehensive consumer insights delivered with advanced analytics through state-of-the-art platforms, providing the Full View™.
- NielsenIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.
Company Specialties:
- Omnichannel
- Ecommerce
- FMCG data
- CPG data
- Data analytics
- SaaS
- Digital shelf
- E-commerce
- Analytics
- CPG
- CPG data
- E-retail media
- Amazon S&S
- Location-based analytics
- And all location data
Company Website: https://nielseniq.com/global/en/
ASSUMPTION: NielsenIQ's global presence and diverse workforce provide ample opportunities for career growth and exposure to various markets and industries.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking and leadership skills.
Reporting Structure: The EU Brand Health Measurement Lead will report to the Practice Area Leader and collaborate with various cross-functional teams.
Work Arrangement: This role is offered as a hybrid position, with flexible working hours and the option to work remotely.
Growth Opportunities:
- Expanding the Brand Health Tracking business and driving revenue growth
- Developing expertise in global brand studies and thought leadership
- Building and maintaining strong client relationships
- Collaborating with cross-functional teams to enhance product awareness and client engagement
ASSUMPTION: Successful candidates will have the opportunity to grow within the organization, taking on more responsibilities and advancing their careers in the consumer intelligence and analytics field.
🌍 Location & Work Environment
Office Type: NielsenIQ offers flexible working environments, with offices in London, Madrid, and Zurich, as well as remote work options.
Office Location(s): London, UK; Madrid, Spain; Zurich, Switzerland
Geographic Context:
- The role is based in Europe, with a focus on the EU market, allowing for exposure to diverse cultures and consumer behaviors
- The remote work option enables candidates to work from their preferred location within the EU
- The company's global presence provides opportunities for international collaboration and travel
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: Candidates should be comfortable working in a flexible, hybrid work environment and be able to manage their time effectively to meet deadlines and achieve goals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the Practice Area Leader
- Background check and offer extension
Key Assessment Areas:
- Brand tracking expertise and thought leadership
- Business development skills and client engagement
- Communication and presentation skills
- Strategic mindset and operational rigor
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in global brand studies and thought leadership
- Tailor your resume and cover letter to emphasize skills and experiences related to the job description
- Prepare examples of your thought leadership and business development achievements
- Research NielsenIQ's company culture and values to demonstrate your fit for the role
ATS Keywords: Brand Tracking, Consumer Research, Analytics, Business Development, Thought Leadership, Client Engagement, Revenue Growth, Team Collaboration, Global Brand Studies
ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their qualifications for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite
- PowerPoint
- Excel
- CRM software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates should be comfortable using common business software and tools, as well as learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Accountability
- Client focus
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- How do you demonstrate integrity in your professional life?
- Can you provide an example of a time when you drove innovation or thought leadership in your field?
- How do you collaborate effectively with cross-functional teams to achieve common goals?
- How do you hold yourself accountable for meeting deadlines and achieving results?
- How do you prioritize client needs and ensure their satisfaction?
ASSUMPTION: Candidates should be able to demonstrate their alignment with NielsenIQ's company values and work style preferences through their application materials and interview responses.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Adapting to a dynamic and evolving business environment
- Meeting revenue targets and achieving operational excellence
- Building and maintaining strong client relationships in a remote work environment
ASSUMPTION: Successful candidates will be able to navigate these challenges effectively and contribute to the growth and success of NielsenIQ's Brand Health Tracking business.
📈 Similar Roles Comparison
- This role is unique in its focus on driving revenue growth and operational excellence in NielsenIQ's Brand Health Tracking business
- Similar roles in the industry may focus on specific geographic regions or client segments
- Career paths in this field may include progression to leadership roles within NielsenIQ or related organizations
ASSUMPTION: Candidates should research similar roles in the industry to understand the unique aspects of this opportunity and how it aligns with their career goals.
📝 Sample Projects
- Developing and executing a global brand tracking study to measure brand health and growth opportunities
- Creating thought leadership content and presenting at industry events or webinars
- Collaborating with cross-functional teams to enhance client relationships and drive revenue growth
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they contributed to driving business outcomes.
❓ Key Questions to Ask During Interview
- How does this role contribute to NielsenIQ's overall business strategy and growth objectives?
- What are the key priorities for this role in the first 90 days?
- How does NielsenIQ support the professional development and growth of its employees?
- What are the most significant challenges facing the Brand Health Tracking business, and how can this role address them?
- How does NielsenIQ foster a culture of collaboration and teamwork, particularly in a hybrid work environment?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and its challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your thought leadership and business development achievements
- Research NielsenIQ's company culture and values to demonstrate your fit for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
