📌 Core Information
🔹 Job Title: EU Brand Health Measurement Lead
🔹 Company: NielsenIQ
🔹 Location: London, Madrid, or Zurich (Remote)
🔹 Job Type: Full-time
🔹 Category: Brand Tracking, Consumer Research
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Hybrid (Remote, London, Madrid, or Zurich)
🚀 Job Overview
Key aspects of this role include:
- Driving revenue growth and expansion of NielsenIQ's Brand Health Tracking business
- Building and maintaining strong client relationships through exceptional outcomes
- Acting as a subject matter expert in Brand Tracking solutions
- Collaborating with cross-functional teams to achieve short- and long-term goals
ASSUMPTION: This role requires a strategic mindset, operational rigor, and the ability to balance short-term goals with long-term growth strategies.
📋 Key Responsibilities
✅ Deliver profitable revenue growth by identifying and activating opportunities for Brand Tracking expansion
✅ Enhance client relationships by acting as a trusted advisor and addressing their needs through our Brand Tracking solutions
✅ Promote product awareness by ensuring internal and external stakeholders understand and value our brand and media capabilities
✅ Foster team collaboration by sharing knowledge and best practices within the team and across other practice areas
✅ Achieve core KPIs, including Revenue Achievement, Client Engagement, Efficiency, Knowledge Sharing, and Awareness Building
ASSUMPTION: Success in this role will be evaluated based on the listed core KPIs.
🎯 Required Qualifications
Education: Bachelor's degree required; a Master's degree is preferred
Experience: At least 8 years of experience in consulting, analytics, or consumer research roles in Brand Tracking programs
Required Skills:
- Strong knowledge of brand and media evaluation and effectiveness
- Business development skills, including understanding/translating client needs
- Thought leadership, with experience presenting at events or via webinars
- Familiarity with sales processes and tools; experience in proposal development
- Excellent communication and presentation skills
Preferred Skills:
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (Estimated based on industry standards for similar roles and experience levels)
Benefits:
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
Working Hours: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The estimated salary range is based on market research for similar roles in the UK. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: NielsenIQ is a global consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
Company Size: NielsenIQ has 10,001+ employees worldwide, providing a large and diverse work environment.
Founded: NielsenIQ was founded in 1923 and has since grown into a leading provider of consumer insights and analytics.
Company Description:
- NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
- The company combines advanced analytics and state-of-the-art platforms to deliver the Full View™, covering more than 90% of the world's population.
- NielsenIQ is an Advent International portfolio company with operations in over 100 markets.
Company Specialties:
- Consumer Research
- Brand Tracking
- Media Evaluation
- Data Analytics
- Consumer Behavior
Company Website: https://nielseniq.com/global/en/
ASSUMPTION: NielsenIQ's focus on consumer intelligence and analytics makes it an attractive employer for professionals in these fields.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring extensive experience and expertise in Brand Tracking solutions.
Reporting Structure: The EU Brand Health Measurement Lead reports to the Practice Area Leader and collaborates with various cross-functional teams.
Work Arrangement: This role is hybrid, with the option to work remotely from London, Madrid, or Zurich offices.
Growth Opportunities:
- Expanding the Brand Health Tracking business and achieving revenue growth targets
- Building and maintaining strong client relationships
- Developing expertise in Brand Tracking solutions and thought leadership
- Collaborating with cross-functional teams and fostering team collaboration
ASSUMPTION: Growth opportunities in this role are tied to achieving core KPIs and making a significant impact on the Brand Health Tracking business.
🌍 Location & Work Environment
Office Type: NielsenIQ has multiple offices in London, Madrid, and Zurich, with a flexible hybrid work arrangement.
Office Location(s): London, Madrid, or Zurich
Geographic Context:
- London: A major global city with a thriving business environment and diverse cultural scene
- Madrid: The capital of Spain, offering a vibrant cultural experience and a strong business ecosystem
- Zurich: A global financial hub with a high quality of life and a picturesque setting
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The geographic context of this role allows for flexibility in working arrangements, with the option to work remotely from different locations.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Practice Area Leader
Key Assessment Areas:
- Brand Tracking expertise
- Business development skills
- Thought leadership and communication skills
- Alignment with company values and culture
Application Tips:
- Highlight relevant experience in Brand Tracking and business development
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of thought leadership and client engagement success stories
ATS Keywords: Brand Tracking, Client Engagement, Business Development, Thought Leadership, Brand Health, Media Evaluation, Revenue Growth, Team Collaboration
ASSUMPTION: Applicants should tailor their application materials to emphasize these ATS keywords to increase the likelihood of being shortlisted.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Salesforce
- PowerPoint
- Excel
ASSUMPTION: Proficiency in these tools is likely required for this role, as they are industry-standard for business development and client engagement.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Accountability
- Client Focus
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Client-focused and results-driven
Self-Assessment Questions:
- Do you have a proven track record of driving revenue growth in a Brand Tracking role?
- Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
- Do you possess strong communication and presentation skills, with experience presenting at events or via webinars?
ASSUMPTION: Applicants should assess their fit with NielsenIQ's company values and work style to ensure a successful cultural integration.
⚠️ Potential Challenges
- Managing multiple client relationships and balancing short-term goals with long-term growth strategies
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to a dynamic and fast-paced work environment
- Meeting and exceeding revenue growth targets
ASSUMPTION: These challenges are inherent to the role and require a strategic mindset, operational rigor, and strong communication skills to overcome.
📈 Similar Roles Comparison
- This role is similar to a Brand Manager or Brand Director position, with a focus on driving revenue growth and expanding the Brand Health Tracking business
- Unlike other roles, this position requires a strong background in Brand Tracking and business development, with a focus on thought leadership and client engagement
- Career progression in this role may lead to a Practice Area Leader or Director position within NielsenIQ
ASSUMPTION: Applicants should consider how their skills and experiences align with the requirements of this role compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a strategic plan to expand the Brand Health Tracking business in Europe
- Conducting a comprehensive analysis of the European brand landscape and identifying opportunities for growth
- Creating and delivering thought leadership content, such as webinars or industry reports, to showcase NielsenIQ's Brand Tracking expertise
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the EU Brand Health Measurement Lead role.
❓ Key Questions to Ask During Interview
- How does this role contribute to NielsenIQ's overall strategy for expanding its Brand Health Tracking business in Europe?
- What are the key priorities for the first 90 days in this role, and how can I make a significant impact?
- How does the team collaborate and support each other to achieve our collective goals?
- What opportunities are there for growth and development within this role and the broader organization?
- How does NielsenIQ support work-life balance for its employees, particularly in a hybrid work arrangement?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to understanding the role and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in Brand Tracking, business development, and thought leadership
- Prepare examples of your thought leadership content and client engagement success stories
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
