Event and Retail Marketer Team Lead - Puyallup
Renewal by Andersen of Washington📌 Core Information
🔹 Job Title: Event and Retail Marketer Team Lead - Puyallup
🔹 Company: Renewal by Andersen of Washington
🔹 Location: Puyallup, Washington, United States
🔹 Job Type: Full-time
🔹 Category: Marketing / Events / Sales
📌 Essential Job Details
🚀 Job Overview
This is a dual-focused leadership position responsible for managing an event marketing team while personally contributing to lead generation activities. You'll oversee promotional events and retail booths to drive customer acquisition for Renewal by Andersen, a recognized leader in the window industry. The role combines team development, relationship building, and direct marketing activities to achieve sales targets.
ASSUMPTION: The job type is assumed to be full-time based on the comprehensive benefits package and extensive responsibilities. The job category is assumed to be Marketing/Events/Sales based on the core functions described in the listing.
📋 Key Responsibilities
Team Leadership:
- ✅ Support team growth and development with hands-on coaching and motivation
- ✅ Assist in identifying new event and retail outlet opportunities
- ✅ Develop and maintain relationships with Event and Retail Promoters
- ✅ Coordinate with supervisors to ensure all event and retail shifts are attended
- ✅ Support recruitment efforts and training of new candidates
- ✅ Ensure paperwork and trackers are updated in a timely manner
- ✅ Maintain communication with supervisors to support the recruitment funnel
- ✅ Model desired behaviors and help develop team culture
- ✅ Assist in performance management through regular touch points
Marketing & Sales:
- ✅ Generate and qualify sales leads through customer engagement at events and retail outlets
- ✅ Book potential customers for free window consultations
- ✅ Set up high-quality booth spaces at promotional venues
- ✅ Welcome customers and provide general product information
- ✅ Coordinate with design consultants and other departments
- ✅ Meet or exceed department goals for lead generation
- ✅ Ensure customer service satisfaction and maintain good client relationships
🎯 Required Qualifications
Education: Not specified
Experience:
- 1-2 years of sales or marketing experience
- 1 year of customer service experience (preferred)
Skills:
- Leadership and coaching abilities
- Time management and multi-tasking in a fast-paced environment
- Detail orientation while maintaining efficiency
- Excellent written and verbal communication
- Understanding of marketing communications and sales promotion
- Problem-solving abilities
- Positive attitude and strong work ethic
- Proficiency in MS Office
Physical Requirements:
- Ability to lift up to 50 pounds
- Ability to stand for long periods
- Valid driver's license and reliable transportation
- Ability to travel as required
- Availability to work flexible hours including days, nights, weekends, and holidays
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Medical, dental, and vision insurance
- 401(k) with employer match
- Paid time off
- Paid holidays including a flexible holiday of your choice
- Career advancement opportunities
Industry Comparison: The benefits package appears competitive for the sales/marketing industry in the Pacific Northwest region.
ASSUMPTION: While the exact compensation isn't specified, the comprehensive benefits package suggests this is a well-compensated position comparable to other marketing team lead roles in the home improvement industry in Washington state.
📌 Applicant Insights
🔍 Company Context
Industry Position: Renewal by Andersen is described as "a leader in the window industry" with "the most recognized and industry leading brand on the market." It's a premium window replacement division of Andersen Corporation.
Company Size: Large established company with multiple departments and teams
Company Stage: Established and growing enterprise with recognition from Forbes and Newsweek
ASSUMPTION: The company size and stage are inferred from mentions of multiple departments, consistent growth, and recognition by major publications as one of "America's greatest workplaces" and "best employers for women."
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Likely reports to Event Supervisor or Marketing Manager
Team Size/Composition: Leads a team of event and retail marketers
Growth Opportunities: The listing explicitly mentions "room for advancement" and describes a growing organization
ASSUMPTION: The career level and reporting structure are inferred from the job title (Team Lead) and references to working "alongside Coordinators and the Event Supervisor." The team management aspects suggest this is a mid-level role with both individual contributor and leadership responsibilities.
🌍 Location & Work Environment
Office Type: Field-based with significant time at events and retail locations
Geographic Context: Puyallup is in Pierce County, Washington, part of the Seattle-Tacoma metropolitan area. It's a growing suburban area with a mixture of residential and commercial development.
Work Schedule: Variable schedule including days, nights, weekends, and holidays
Regional Considerations: The Pacific Northwest experiences seasonal weather changes that may affect event scheduling. The region has a strong home improvement market due to older housing stock and environmentally conscious consumers.
ASSUMPTION: The work environment details are inferred from the role's focus on events and retail marketing, which typically requires presence at physical locations rather than office-based work. The requirement to work varied hours strongly suggests this is primarily a field-based position.
💼 Interview & Application Insights
Typical Process: For team lead positions in this industry, expect initial phone screening, followed by in-person interviews with the marketing manager and possibly other department heads. There may be a practical assessment of your sales/marketing abilities.
Key Assessment Areas:
- Leadership capabilities and coaching experience
- Sales and lead generation track record
- Event management expertise
- Communication and relationship-building skills
- Ability to work in fast-paced environments with varying schedules
Application Tips:
- Emphasize quantifiable results from previous sales and marketing roles
- Highlight experience managing or mentoring others
- Showcase customer service excellence and relationship building
- Demonstrate flexibility and reliability with varying schedules
ATS Keywords: event marketing, team lead, lead generation, sales, customer acquisition, promotional events, retail marketing, coaching, team development, customer service
ASSUMPTION: These insights are based on standard practices for marketing team lead positions in the home improvement industry and are not specifically outlined in the job description.
🛠️ Tools & Technologies
- Microsoft Office Suite (explicitly mentioned)
- Customer relationship management (CRM) software
- Lead tracking systems
- Digital communication tools
- Event management software
ASSUMPTION: Beyond MS Office which is explicitly mentioned, the other tools are standard for the event marketing industry and likely used based on references to tracking systems, paperwork management, and team communication, though not specifically named in the listing.
👔 Cultural Fit Considerations
Company Values: Growth-oriented, recognition of excellence (evidenced by awards), diversity and inclusion (recognized as a top employer for women)
Work Style: Fast-paced, team-oriented, goal-driven, client-focused
Self-Assessment Questions:
- Are you comfortable with both leadership responsibilities and hands-on marketing work?
- Do you thrive in environments where schedules change and you need to work various hours?
- Are you energized by public-facing roles with frequent customer interaction?
- Can you balance coaching others while meeting your own performance targets?
- Are you comfortable working in a metrics-driven environment with clear goals?
ASSUMPTION: The company values are inferred from mentions of industry recognition and awards. The work style is based on explicit descriptions of the environment as "fast-paced" and "growing" with emphasis on goals and metrics.
⚠️ Potential Challenges
- Balancing team leadership responsibilities with personal lead generation goals
- Managing variable schedule including evenings, weekends, and holidays
- Physical demands of standing for long periods and lifting up to 50 pounds
- Travel requirements within the territory
- Maintaining motivation and energy levels in a public-facing role
- Weather considerations for outdoor events in the Pacific Northwest
ASSUMPTION: These challenges are inferred from the job requirements and nature of event marketing work but represent potential considerations rather than confirmed difficulties.
📈 Similar Roles Comparison
This Event and Retail Marketer Team Lead position differs from standard marketing roles in several ways:
- vs. Marketing Manager: More hands-on field work and direct customer interaction than a typical marketing manager
- vs. Event Coordinator: Includes team leadership and sales responsibilities beyond event logistics
- vs. Sales Representative: Focuses on lead generation rather than closing sales, with added team leadership
- vs. Retail Manager: Centers on temporary promotional locations rather than permanent retail establishments
ASSUMPTION: This comparison is based on standard industry job classifications and the responsibilities described in the listing.
📝 Sample Projects
- Developing a training program for new event marketers to improve lead conversion rates
- Creating a system to identify and evaluate new potential event venues in the region
- Building relationships with mall management companies to secure prime retail booth locations
- Designing an improved tracking system for lead quality assessment
- Implementing a team motivation program to increase bookings during traditionally slower periods
- Coordinating with design consultants to improve the handoff process for qualified leads
ASSUMPTION: These projects are examples based on the responsibilities listed and represent typical initiatives for someone in this role.
❓ Key Questions to Ask During Interview
- What metrics are used to evaluate success for this position, both for team leadership and personal marketing performance?
- How is the territory currently divided, and what event venues have been most successful?
- What training resources are available for both new team members and for my own professional development?
- Can you describe the typical composition of the marketing team I would be leading?
- What is the balance of time spent on team leadership versus personal marketing activities?
- How does the company support work-life balance given the variable schedule requirements?
ASSUMPTION: These questions are suggested based on the role description and would be appropriate for most team lead positions in event marketing.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Resume Optimization: Ensure your resume highlights relevant experience in marketing, events, team leadership, and customer service. Include keywords from the job description like "event marketing," "team lead," and "lead generation."
- Cover Letter Focus: Emphasize your ability to balance team leadership with hands-on marketing work, as this dual aspect appears central to the role.
- Portfolio Preparation: If possible, compile examples of successful events you've managed or teams you've led, with quantifiable results.
- Company Research: Learn more about Renewal by Andersen's window products, market position, and recent achievements to demonstrate genuine interest.
- Schedule Flexibility: Be prepared to discuss your availability for varied shifts including weekends and holidays.
- LinkedIn Optimization: Update your LinkedIn profile to highlight relevant keywords and experience that align with this opportunity.