Event & Field Marketing Senior Manager

📌 Core Information

🔹 Job Title: Event & Field Marketing Senior Manager

🔹 Company: DataVisor

🔹 Location: Mountain View, California, United States

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a global event and field marketing strategy to drive pipeline and revenue growth
• Collaborating cross-functionally with Sales, Product Marketing, Demand Generation, and Design to deliver high-impact programs
• Managing event and field marketing budgets, vendors, and logistics to ensure flawless attendee experiences
• Securing and nurturing customer and partner participation to amplify DataVisor's market voice
• Tracking pipeline influence and ROI to optimize future events and programs

ASSUMPTION: This role requires a strategic and hands-on marketing professional with a strong B2B growth mindset and a proven track record in event and field marketing. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various teams to deliver results.

📋 Key Responsibilities

✅ Own and optimize a 12-month event and field marketing calendar aligned to GTM and revenue goals

✅ Craft differentiated messaging for each event, grounded in competitive insights and industry trends

✅ Collaborate daily with the Event team, Sales, PMM, Demand Gen, and Design to deliver high-impact programs

✅ Pilot new formats and technologies with a growth mindset; iterate quickly based on performance data

✅ Manage budgets, vendors, logistics, and on-site execution to ensure flawless attendee experiences

✅ Secure and nurture customer and partner participation—joint sessions, success stories, VIP events

✅ Track pipeline influence and ROI; report insights and optimize future events for maximum impact

✅ Document best practices and mentor teammates to foster a self-driven, collaborative culture

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to pivot as needed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-7 years running event and/or field marketing programs in B2B technology, with a proven record of converting campaigns into pipeline and revenue

Required Skills:

• Exceptional storytelling ability to distill complex technical value into concise, memorable messages
• Growth mindset with a bias for action—comfortable piloting initiatives, measuring impact, and iterating quickly
• Self-starter who thrives in fast-moving environments; able to prioritize, meet deadlines, and deliver results with minimal oversight
• Collaborative leader skilled at building trust and alignment across Sales, Product Marketing, Demand Gen, Design, and executive stakeholders
• Strong project-management skills: budget ownership, vendor negotiation, timeline management, and on-site execution
• Data-driven operator proficient in Salesforce, HubSpot/Marketo, and event-tech platforms such as Cvent or Splash
• Polished communicator—confident presenting to senior leadership, customers, and large external audiences
• Willingness to travel for trade shows, field events, and customer engagements

Preferred Skills:

• Experience with AI or machine learning technologies
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, having experience with AI or machine learning technologies and/or being multilingual could provide a competitive edge in this role, given DataVisor's focus on AI-powered solutions and global customer base.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Marketing Manager role in the San Francisco Bay Area)

Benefits:

• Stock Options
• Medical Insurance
• 401K
• PTO

Working Hours: Full-time (40 hours/week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in the San Francisco Bay Area. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: DataVisor operates in the Software Development industry, specifically focusing on AI-powered Fraud and Risk Management solutions. The company protects businesses from risk loss by providing real-time protection against fast-evolving fraud attacks.

Company Size: DataVisor is a mid-sized company with 51-200 employees, providing a collaborative and results-driven work environment.

Founded: DataVisor was founded in 2013 and has since grown to become a recognized industry leader, adopted by many Fortune 500 companies across the globe.

Company Description:

• DataVisor is the world’s leading AI-powered Fraud and Risk Management platform, delivering the best overall detection coverage in the industry.
• The company's open SaaS platform supports easy consolidation and enrichment of any data, enabling organizations to act on fast-evolving fraud and money laundering activities in real time.
• DataVisor's patented unsupervised machine learning technology, advanced device intelligence, powerful decision engine, and investigation tools provide a significant performance lift from day one.

Company Specialties:

• Consumer-Facing Online Service Protection
• Big Data Security
• Internet Security
• Mobile App Security
• Fraud Detection
• Fraud Prevention
• Artificial Intelligence
• Unsupervised Machine Learning
• Machine Learning
• AI Solutions
• Anti-Money Laundering
• and Fraud Protection

Company Website: https://www.datavisor.com

ASSUMPTION: DataVisor's focus on AI-powered solutions and real-time protection against fraud attacks makes it an attractive employer for candidates interested in cutting-edge technology and making a significant impact on businesses worldwide.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the VP of Marketing and may have team members reporting to them, depending on the organization's structure.

Work Arrangement: This is a hybrid role, requiring on-site presence in Mountain View, California, as well as remote work flexibility.

Growth Opportunities:

• Potential to grow into a leadership role within the Marketing department or expand into other areas of the business
• Opportunity to work on impactful projects that protect businesses from risk loss
• Collaboration with a diverse and talented team of experts in AI and machine learning

ASSUMPTION: Given DataVisor's growth and success, there may be opportunities for career advancement within the company for high-performing employees.

🌍 Location & Work Environment

Office Type: DataVisor's headquarters is located in Mountain View, California, with a hybrid work arrangement that combines on-site and remote work.

Office Location(s): 967 N Shoreline Blvd, Mountain View, California 94043, US

Geographic Context:

• Mountain View is located in the heart of Silicon Valley, providing ample opportunities for networking and professional growth
• The area offers a diverse range of cultural attractions, outdoor activities, and dining options
• DataVisor's headquarters is easily accessible by public transportation, making it convenient for employees to commute

Work Schedule: Full-time (40 hours/week), with flexibility for remote work

ASSUMPTION: While the job listing does not specify the number of on-site workdays required, it is reasonable to expect that the role will involve regular on-site presence in Mountain View, California, to facilitate collaboration and communication with the team.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to discuss the role and assess cultural fit
• In-depth interview with the hiring manager to discuss the candidate's experience, skills, and qualifications
• Case study or project presentation to demonstrate the candidate's ability to develop and execute marketing strategies
• Final interview with the VP of Marketing or another senior leader to discuss the candidate's long-term fit within the organization

Key Assessment Areas:

• Strategic thinking and planning
• Communication and presentation skills
• Collaboration and teamwork
• Problem-solving and adaptability
• Cultural fit and alignment with DataVisor's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with event and field marketing, as well as your understanding of DataVisor's products and services
• Demonstrate your ability to think strategically and develop marketing plans that drive results
• Showcase your strong communication skills and ability to collaborate effectively with cross-functional teams

ATS Keywords: Event Marketing, Field Marketing, B2B, Pipeline, Revenue, Collaboration, Budget Management, Vendor Negotiation, Communication, Storytelling, Growth Mindset, Customer Engagement, Pipeline Tracking, Technical Value, Team Mentoring, Fast-Paced Environment

ASSUMPTION: DataVisor's interview process is designed to assess the candidate's skills, experience, and cultural fit for the role. Applicants should be prepared to discuss their relevant experience and demonstrate their ability to perform the key responsibilities listed in the job description.

🛠️ Tools & Technologies

• Salesforce
• HubSpot/Marketo
• Event-tech platforms (e.g., Cvent or Splash)
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed above are not exhaustive and may change based on the organization's needs and the candidate's specific role within the team.

👔 Cultural Fit Considerations

Company Values:

• Open and positive work environment
• Collaboration and teamwork
• Results-driven and customer-focused

Work Style:

• Fast-paced and dynamic
• Cross-functional collaboration
• Data-driven decision making

Self-Assessment Questions:

• Do you thrive in fast-paced environments and enjoy working collaboratively with cross-functional teams?
• Are you comfortable managing budgets, vendors, and logistics to ensure flawless attendee experiences?
• Do you have a strong growth mindset and a bias for action, with a proven track record of converting campaigns into pipeline and revenue?

ASSUMPTION: DataVisor's company culture is open, positive, collaborative, and results-driven. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse stakeholders, including customers, partners, and internal teams
• Adapting to a fast-paced and dynamic work environment
• Travel requirements for trade shows, field events, and customer engagements

ASSUMPTION: The potential challenges listed above are not exhaustive and may vary depending on the candidate's specific role within the team and the organization's priorities.

📈 Similar Roles Comparison

• Compared to other event and field marketing roles, this position requires a strong focus on driving pipeline and revenue growth, as well as managing budgets and vendors
• DataVisor's focus on AI-powered solutions and real-time protection against fraud attacks sets it apart from other companies in the industry
• This role offers the opportunity to work on impactful projects that protect businesses from risk loss and make a significant impact on DataVisor's growth and success

ASSUMPTION: When comparing this role to similar positions, candidates should consider the unique aspects of DataVisor's business and the specific requirements of the role, as outlined in the job description.

📝 Sample Projects

• Developing and executing a global event marketing strategy to drive pipeline and revenue growth
• Managing event and field marketing budgets, vendors, and logistics to ensure flawless attendee experiences
• Securing and nurturing customer and partner participation to amplify DataVisor's market voice
• Tracking pipeline influence and ROI to optimize future events and programs

ASSUMPTION: The sample projects listed above are not exhaustive and may change based on the organization's needs and the candidate's specific role within the team.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does DataVisor support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does DataVisor measure the success of its event and field marketing programs?
• What opportunities are there for career growth and advancement within the Marketing department or other areas of the business?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the team, and the organization, as well as assess their fit with DataVisor's company culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching DataVisor's products, services, and company culture
• Be ready to discuss your experience with event and field marketing, as well as your understanding of DataVisor's business
• Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.