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Event Marketing Executive

Broadway Events
Full-time
On-site
Ringwood, New Jersey, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Event Marketing Executive

πŸ”Ή Company: Broadway Events

πŸ”Ή Location: Ringwood, Hampshire

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Events Services

πŸ”Ή Date Posted: July 3, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Creating and managing engaging content across various marketing channels
  • Coordinating multi-channel campaigns for industry-leading events
  • Maintaining relationships with partners and supporting digital marketing initiatives
  • Working in a dynamic, growing company with a collaborative and supportive culture

ASSUMPTION: This role requires a strong focus on content creation and management, as well as the ability to work effectively with various teams and stakeholders.

πŸ“‹ Key Responsibilities

βœ… Content Creation & Copywriting: Create engaging, original content for marketing materials, including brochures, adverts, online banners, HTML emails, landing pages, and social media posts. Collaborate with creative design processes and manage content across social media channels.

βœ… Partnerships/Stakeholder Management: Maintain and develop strong relationships with key partners, sponsors, exhibitors, and speakers. Coordinate marketing deliverables and support the wider team in managing logistics, exhibitor promotions, and speaker communications.

βœ… Campaign Delivery & Multi-Channel Marketing: Plan, coordinate, and deliver multi-channel marketing activities on time, within budget, and to a high standard. Support the execution of digital campaigns, including Google Ads, remarketing initiatives, and website enhancement tools.

βœ… Social Media Management: Develop, manage, and execute the social media schedule across all platforms, creating both visual and written content. Build and engage with online communities to drive brand awareness and event registrations. Monitor social media performance and implement strategies for growth and engagement.

βœ… Website & Digital Management: Create, update, and maintain website content, ensuring accuracy, relevance, and SEO optimization. Regularly review website performance and coordinate updates in collaboration with web agencies and internal teams.

βœ… Market Research, Data & Insights: Conduct market research to identify industry trends, competitor activities, and marketing opportunities. Support the team with customer insights, data analysis, and lead generation initiatives. Assist in data segmentation, community building, and database management for marketing campaigns.

βœ… Email Marketing: Plan, create, and deliver email campaigns, including copywriting, graphic creation, email templates, and landing pages. Analyze campaign performance and contribute to ongoing optimization.

βœ… Event Marketing & Support: Collaborate with Sales, Marketing, and Operations teams to support the preparation and delivery of trade shows and events. Monitor the registration system and assist with registration administration. Manage marketing through exhibitor campaigns, including communication, promotion of marketing tools, collation of event guide entries, exhibitor zone set up, and ongoing query management.

βœ… Reporting & Analysis: Provide accurate, timely reporting on key marketing metrics, campaign performance, and forecasts.

ASSUMPTION: This role requires a strong focus on content creation and management, as well as the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 0-2 years of experience in marketing, with a focus on content creation, social media management, and campaign delivery

Required Skills:

  • Excellent copywriting skills
  • Strong communication and interpersonal skills
  • Ability to work under pressure and meet deadlines
  • Proficient in Mailchimp, Canva, Excel, PowerPoint, and Word
  • Experience with SEO optimization and data analysis
  • Strong organizational skills and attention to detail

Preferred Skills:

  • Experience with Google Ads and remarketing initiatives
  • Knowledge of the events industry
  • Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience in the events industry or a related field would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: Β£25,000 + Incentives (Based on industry standards for entry-level marketing roles in the UK events industry)

Benefits:

  • Personalised Training & Development Plan
  • Recognition Scheme
  • Birthday Day Off
  • Holiday Entitlement Increases with Service
  • Onsite Parking
  • Team Perks

Working Hours: 37.5 hours per week: Monday - Friday 9am - 5pm

ASSUMPTION: The provided salary range is based on industry standards for entry-level marketing roles in the UK events industry. Benefits are tailored to the company's culture and focus on employee growth and recognition.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Events Services. Broadway Events specializes in exhibition and conference organization, with a focus on the healthcare and education sectors.

Company Size: Small (11-50 employees). Broadway Events offers a collaborative and supportive work environment, with opportunities for growth and development.

Founded: 2009. Broadway Events has been operating for over a decade, with a strong reputation for quality, creativity, and impact in the events industry.

Company Description:

  • Broadway Events runs award-winning trade shows and builds communities, sparking innovation and driving real commercial success.
  • The company focuses on delivering exceptional, insight-driven experiences for its audiences.
  • Broadway Events prides itself on its bold, energetic team that thrives on the fast pace of the events world.

Company Specialties:

  • Exhibition Organiser
  • Conference Organiser

Company Website: http://www.broadwayevents.co.uk

ASSUMPTION: Broadway Events is a well-established company in the events industry, with a strong focus on delivering high-quality experiences for its clients and audiences.

πŸ“Š Role Analysis

Career Level: Entry-level to mid-level marketing role, with opportunities for growth and development within the company.

Reporting Structure: The Event Marketing Executive will report directly to the Marketing Manager and work closely with various teams, including Sales, Marketing, and Operations.

Work Arrangement: On-site, full-time position with standard office hours (Monday - Friday, 9am - 5pm).

Growth Opportunities:

  • Progression to a senior marketing role within the company
  • Expanding skills and expertise in the events industry
  • Gaining experience in event planning, management, and execution

ASSUMPTION: Broadway Events offers opportunities for career growth and development within the company, as well as the chance to gain valuable experience in the events industry.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and supportive work environment.

Office Location(s): Ringwood, Hampshire

Geographic Context:

  • Ringwood is a town in Hampshire, England, with a population of approximately 10,000 people.
  • The area offers a mix of urban and rural living, with easy access to nearby cities such as Southampton and Bournemouth.
  • Ringwood is well-connected by road and public transportation, with good links to major cities and airports.

Work Schedule: Standard office hours, Monday - Friday, with the possibility of occasional overtime or weekend work during events.

ASSUMPTION: The work environment at Broadway Events is collaborative, supportive, and fast-paced, with a focus on delivering high-quality events and experiences for clients and audiences.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the Marketing Manager
  • Final interview with the Managing Director

Key Assessment Areas:

  • Content creation and copywriting skills
  • Social media management and digital marketing expertise
  • Campaign delivery and project management abilities
  • Communication and interpersonal skills
  • Adaptability and resilience under pressure

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
  • Showcase your portfolio of content creation and digital marketing work, if applicable.
  • Prepare examples of successful marketing campaigns you've worked on, focusing on your role and the outcomes achieved.
  • Research Broadway Events and the events industry to demonstrate your understanding of the company and its market.

ATS Keywords: Marketing, Content Creation, Social Media, Campaign Delivery, Events, Digital Marketing, SEO, Data Analysis, Stakeholder Management, Teamwork, Collaboration, Resilience

ASSUMPTION: The application process for this role is likely to involve several stages, with a focus on assessing the candidate's content creation, digital marketing, and communication skills, as well as their ability to work effectively within a team.

πŸ› οΈ Tools & Technologies

  • Mailchimp
  • Canva
  • Excel
  • PowerPoint
  • Word
  • Google Ads
  • SEO optimization tools
  • Social media management platforms

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with a focus on content creation, digital marketing, and campaign delivery.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Bold and energetic team
  • Focus on quality, creativity, and impact
  • Supportive and collaborative work environment

Work Style:

  • Fast-paced and dynamic
  • Focus on delivering high-quality events and experiences
  • Collaborative and supportive team environment

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working with various teams and stakeholders to deliver high-quality events and experiences?
  • Do you have strong content creation and digital marketing skills, with a focus on campaign delivery and project management?

ASSUMPTION: Broadway Events values a bold, energetic, and collaborative work environment, with a focus on delivering high-quality events and experiences for clients and audiences. Candidates should be comfortable working in a fast-paced, dynamic setting and possess strong content creation, digital marketing, and communication skills.

⚠️ Potential Challenges

  • Managing multiple marketing channels and campaigns simultaneously
  • Working under pressure and meeting tight deadlines
  • Adapting to the fast-paced nature of the events industry
  • Building and maintaining strong relationships with partners, sponsors, exhibitors, and speakers

ASSUMPTION: This role may present challenges in managing multiple marketing channels and campaigns simultaneously, working under pressure, and adapting to the fast-paced nature of the events industry. However, Broadway Events offers a supportive and collaborative work environment to help employees overcome these challenges.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other marketing positions in its focus on the events industry and the need to manage multiple marketing channels and campaigns simultaneously.
  • Broadway Events is a well-established company in the events industry, with a strong reputation for delivering high-quality experiences for clients and audiences.
  • This role offers opportunities for career growth and development within the company, as well as the chance to gain valuable experience in the events industry.

ASSUMPTION: This role is unique in its focus on the events industry and the need to manage multiple marketing channels and campaigns simultaneously. Broadway Events offers a supportive and collaborative work environment, with opportunities for career growth and development within the company.

πŸ“ Sample Projects

  • Creating and executing a multi-channel marketing campaign for an upcoming healthcare event, including content creation, social media management, email marketing, and website updates
  • Managing relationships with partners, sponsors, exhibitors, and speakers for an education conference, ensuring the fulfillment of promotional opportunities and supporting the wider team in event planning and execution
  • Conducting market research to identify industry trends, competitor activities, and marketing opportunities, and using the findings to inform the development of a targeted marketing strategy for a portfolio of events

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Event Marketing Executive role at Broadway Events, with a focus on content creation, digital marketing, campaign delivery, and stakeholder management.

❓ Key Questions to Ask During Interview

  • Can you describe the typical workflow for managing multiple marketing channels and campaigns simultaneously?
  • How does Broadway Events support employees in adapting to the fast-paced nature of the events industry?
  • What opportunities are there for career growth and development within the company?
  • How does Broadway Events ensure the quality, creativity, and impact of its events and experiences?
  • What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: These key questions help candidates better understand the role, the company culture, and the opportunities for career growth and development within Broadway Events.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills, focusing on content creation, digital marketing, campaign delivery, and stakeholder management
  • Prepare examples of successful marketing campaigns you've worked on, focusing on your role and the outcomes achieved
  • Research Broadway Events and the events industry to demonstrate your understanding of the company and its market
  • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.