Event Marketing Manager

📌 Core Information

🔹 Job Title: Event Marketing Manager

🔹 Company: Blackbaud

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-15

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Driving cross-functional planning and execution of large corporate-funded tradeshows and sponsorships
• Managing the execution of 3-5 tradeshows per year
• Collaborating with various teams to create compelling event assets
• Monitoring the performance of event programs and analyzing KPIs

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to thrive in a fast-paced environment with multiple stakeholders.

📋 Key Responsibilities

✅ Working closely with the Director of Events to drive cross-functional planning and execution of large corporate-funded tradeshows and sponsorships

✅ Attending and managing the execution of 3-5 tradeshows per year

✅ Collaborating with events team, internal stakeholders, and third-party vendors to build and refine best practices, templates, and toolkits for live, virtual, and hybrid events

✅ Partnering with internal creative studio, demand generation, and external vendors to create compelling, on-brand event assets

✅ Managing global event calendar, tradeshow asset management and fulfillment center, and event swag store

✅ Performing a wide variety of tasks supporting event team members on marquis annual events, webinars, event registration builds, as well as managing global events projects and tracking deliverables (in Asana)

✅ Monitoring performance of event programs to analyze, report and present on campaign and KPIs (Key Performance Indicators), and success

✅ Participating in bi-weekly office hours to help guide and influence self-serve tradeshows, meetups, strategic event strategy

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and performance analysis, requiring strong organizational skills and adaptability.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-5 years of experience organizing and seamlessly executing digital and live experiences, ideally in B2B or SaaS org

Required Skills:

• Exceptional project management skills, detail-oriented, and ability to think and plan proactively and ahead of schedule
• Knowledge and understanding of event operational requirements and strategies with ability to prioritize deliverables and event plans around those needs
• Creativity, curiosity, and ambition – to elevate event experiences, delight our customers and prospects and foster 1:1 engagement and interaction
• Excellent problem-solving, ability to thrive in rapidly changing environments and work under pressure to meet deadlines
• Active knowledge of current best practices and trends in today’s fast-changing event market
• Hands-on experience running initiatives and deliverables for multiple stakeholders simultaneously

Preferred Skills:

• Experience with event management software (e.g., Cvent, Hopin, etc.)
• Fluency in Spanish or other languages

ASSUMPTION: While not explicitly stated, proficiency in using project management tools like Asana is likely required for this role.

💰 Compensation & Benefits

Salary Range: $53,400.00 to $70,300.00 per year (based on provided information)

Benefits:

• Medical, dental, and vision insurance
• Remote-first workforce
• 401(k) program with employer match
• Flexible paid time off
• Generous Parental Leave
• Volunteer for vacation
• Opportunities to connect to build community and belonging
• Pet insurance, legal and identity protection
• Tuition reimbursement program

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on the information given and may vary depending on the candidate's qualifications and the company's assessment.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on powering social impact for nonprofit and education sectors

Company Size: 1,001-5,000 employees (remote-first company with operations in the United States, Australia, Canada, Costa Rica, and the United Kingdom)

Founded: 1981 (as a nonprofit software provider, later became a public company)

Company Description:

• Leading software provider exclusively dedicated to powering social impact
• Serves the nonprofit and education sectors, companies committed to social responsibility, and individual change makers
• Essential software built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility, and education management

Company Specialties:

• Nonprofit software
• Fundraising technology
• Education management
• Social impact
• Corporate social responsibility

Company Website: Blackbaud

ASSUMPTION: Blackbaud's focus on social impact and remote-first culture may attract candidates who are passionate about making a difference and value work-life balance.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: Reports directly to the Director of Events

Work Arrangement: Remote (Solely)

Growth Opportunities:

• Potential to advance to a senior or management role within the events team
• Broad exposure to various aspects of event planning and management
• Opportunity to work with diverse teams and stakeholders

ASSUMPTION: This role offers significant growth potential for the right candidate, given the breadth of responsibilities and the company's size.

🌍 Location & Work Environment

Office Type: Remote (no physical office location)

Office Location(s): N/A (remote work)

Geographic Context:

• Remote work allows for flexibility in location within the United States
• Blackbaud has operations in multiple countries, providing opportunities for international collaboration
• Company culture emphasizes work-life balance and flexibility

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The remote work environment may require strong self-motivation, time management, and communication skills to succeed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Behavioral and situational interviews
• Final round interview with the hiring manager

Key Assessment Areas:

• Problem-solving skills
• Project management skills
• Adaptability and resilience
• Communication and collaboration skills
• Creativity and innovation

Application Tips:

• Highlight relevant event planning and management experience
• Demonstrate familiarity with event management software and tools
• Showcase strong problem-solving skills and adaptability in your resume and cover letter
• Prepare examples of successful event planning and execution

ATS Keywords: Event Planning, Project Management, Marketing, Event Execution, Stakeholder Management, Digital Experience, Live Event, Hybrid Event, Performance Monitoring, Best Practices Development, Creativity, Curiosity, Ambition, Adaptability

ASSUMPTION: Blackbaud's ATS may prioritize candidates with relevant event planning and management experience, as well as strong project management and communication skills.

🛠️ Tools & Technologies

• Asana (project management)
• Event management software (e.g., Cvent, Hopin)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)

ASSUMPTION: Familiarity with Asana and event management software is likely required for this role, while proficiency in Microsoft Office Suite and Google Workspace is preferred.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Inclusive
• Innovative
• Collaborative
• Accountable

Work Style:

• Remote-first and flexible work arrangements
• Strong focus on work-life balance
• Collaborative and inclusive team environment
• Fast-paced and dynamic work environment

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment with multiple stakeholders?
• Are you comfortable working remotely and managing your time effectively?
• Do you have strong problem-solving skills and the ability to adapt to changing circumstances?
• Are you passionate about creating meaningful event experiences that drive social impact?

ASSUMPTION: Blackbaud's remote-first culture and focus on social impact may attract candidates who are self-motivated, adaptable, and passionate about making a difference.

⚠️ Potential Challenges

• Managing multiple events simultaneously, requiring strong organizational skills and time management
• Working with diverse teams and stakeholders, necessitating excellent communication and collaboration skills
• Keeping up with the fast-changing event market, demanding continuous learning and adaptation
• Potential travel requirements for on-site event support

ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a proactive mindset to overcome.

📈 Similar Roles Comparison

• Event Coordinator vs. Event Manager: Event Coordinators typically have less responsibility and focus on tactical event execution, while Event Managers oversee the strategic planning and execution of multiple events
• Event Manager vs. Event Director: Event Directors have more strategic responsibilities, overseeing multiple Event Managers and driving event strategy, while Event Managers focus on the tactical planning and execution of individual events
• Career Path: Event Manager → Event Director → Vice President of Events → Chief Event Officer

ASSUMPTION: This role offers significant growth potential, with opportunities to advance to senior or management roles within the events team.

📝 Sample Projects

• Planning and executing a virtual tradeshow with 5,000+ attendees, including speaker management, session scheduling, and platform setup
• Managing on-site logistics for a live event with 10,000+ attendees, including vendor management, registration setup, and event flow
• Developing and implementing a hybrid event strategy, combining live and virtual elements to create an engaging and inclusive experience

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Event Marketing Manager role at Blackbaud.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall events strategy, and what are the key goals for the next year?
• What are the biggest challenges facing the events team currently, and how can this role help address them?
• How does Blackbaud support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions demonstrate a candidate's interest in the role's strategic impact, the company's growth potential, and the team's dynamics, as well as their commitment to personal and professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant event planning and management experience, as well as strong project management and communication skills
• Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Prepare examples of successful event planning and execution to showcase during the interview process
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.