Event Marketing Manager

📌 Core Information

🔹 Job Title: Event Marketing Manager

🔹 Company: Renewal by Andersen of Sacramento

🔹 Location: Rancho Cordova, CA

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of the Events Department
• Identifying business opportunities and maximizing sales potential
• Planning and executing event strategies and partnerships
• Managing event logistics and customer engagement
• Recruiting, training, and managing event and promotional marketers

ASSUMPTION: This role requires a balance of strategic planning, hands-on execution, and team leadership to drive sales growth through events.

📋 Key Responsibilities

✅ Analyze local communities to identify business opportunities and implement programs to maximize sales potential.

✅ Plan and execute strategies and partnerships for third party and internally hosted events.

✅ Secure prime booth spaces to showcase premium door and window products.

✅ Coordinate all aspects of event logistics, including location selection, scheduling, and execution.

✅ Engage directly with customers at events to generate and qualify leads.

✅ Manage the sales process, ensuring seamless communication and tracking sales activities.

✅ Recruit, train, and manage a team of event and promotional marketers using a hands-on leadership style.

✅ Establish and lead a support structure within the department, including managing supervisors, team leads, and other leadership roles.

✅ Act as the key liaison between the sales department and other operational units to ensure alignment.

✅ Perform any other related, unrelated, unassigned, unspecified, out of the ordinary or special duties that may be assigned.

ASSUMPTION: This role involves a mix of strategic planning, event management, customer engagement, and team leadership, requiring strong organizational and communication skills.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or a related field, or equivalent professional experience.

Experience: 3-5 years of proven sales experience and 5+ years of supervisory and leadership experience.

Required Skills:

• Advanced problem-solving abilities and critical thinking skills
• Advanced proficiency in Microsoft Office Suite, including Excel, Word, and PowerPoint
• Exceptional attention to detail with the ability to stay organized in a dynamic setting
• Strong coaching and training expertise, with the capability to mentor leaders and team members effectively
• Comprehensive understanding of marketing communications and sales promotion strategies
• Highly motivated, positive, and driven, with a strong work ethic
• Flexibility to work days, nights, weekends, and holidays as needed
• Willingness and ability to travel
• Reliable transportation and possession of a valid Driver’s License with an insurable driving record per company standards

Preferred Skills:

• Experience in the construction or home improvement industry
• Fluency in Spanish

ASSUMPTION: Given the role's focus on event management and team leadership, strong organizational, communication, and coaching skills are crucial for success.

💰 Compensation & Benefits

Salary Range: $85,000 - $117,400 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Medical, Dental, Vision, and supplementary benefits
• PTO at an accrual rate that equals 112.08 hours in a calendar year
• 8 Paid Holidays PLUS a holiday off of your choice
• 401k with impressive employer match
• Opportunities for professional development and career growth
• A vibrant and collaborative company culture that values trust and respect

Working Hours: Full-time, 40 hours per week, with flexibility to work days, nights, weekends, and holidays as needed

ASSUMPTION: The salary range is estimated based on industry standards for a marketing manager role in the Sacramento area with 5-10 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Renewal by Andersen of Sacramento operates in the construction industry, specializing in replacement windows and doors.

Company Size: The company has 51-200 employees, providing a mid-sized work environment with opportunities for growth and collaboration.

Founded: Renewal by Andersen was founded in 1903, with Renewal by Andersen of Sacramento established later.

Company Description:

• Renewal by Andersen of Sacramento is the exclusive source for Renewal by Andersen replacement windows and doors throughout Sacramento, Placer, Yolo, El Dorado, and Amador County.
• The company is part of the family of companies that make up Andersen Corporation, ensuring long-term stability and support.
• Renewal by Andersen of Sacramento focuses on providing exceptional service and exceeding customer expectations throughout the window and door project process.

Company Specialties:

• Replacement Windows
• Replacement Patio Doors
• Window Installation
• Door Installation
• Andersen Windows
• Andersen Doors

Company Website: http://www.rbasacramento.com

ASSUMPTION: Renewal by Andersen of Sacramento is part of a larger, well-established corporation, offering stability and growth opportunities for employees.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking, event management, and team leadership skills.

Reporting Structure: The Event Marketing Manager reports directly to the Sr. Events & Retail Manager and collaborates closely with them to plan and execute lead generation through the department.

Work Arrangement: This is an on-site, full-time role with flexibility to work days, nights, weekends, and holidays as needed.

Growth Opportunities:

• Potential career advancement within the marketing department or other operational units
• Opportunities for professional development and career growth within the company
• Growth potential within the Renewal by Andersen network, which spans multiple locations across the United States

ASSUMPTION: Given the company's size and industry, there are opportunities for career growth and advancement within the organization.

🌍 Location & Work Environment

Office Type: The company has an on-site office in Rancho Cordova, CA.

Office Location(s): 11290 Trade Center Drive Suite B, Rancho Cordova, CA 95742, US

Geographic Context:

• Rancho Cordova is a suburb of Sacramento, California, with a population of approximately 72,000 people.
• The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and a growing job market.
• The Sacramento metropolitan area has a diverse economy, with significant growth in the technology, healthcare, and education sectors.

Work Schedule: Full-time, 40 hours per week, with flexibility to work days, nights, weekends, and holidays as needed

ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on team collaboration and customer service.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders
• Background check and reference verification

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Event management and logistics experience
• Leadership and team management skills
• Customer service and communication skills
• Adaptability and flexibility in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of event management and marketing strategies in your application materials
• Showcase your leadership and team management skills through examples from your past experiences
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and customer service experience

ATS Keywords: Event Management, Sales Experience, Leadership, Customer Service, Marketing Strategies, Team Management, Communication Skills, Problem Solving, Microsoft Office, Coaching, Training, Relationship Building, Logistics Coordination, Lead Generation, Performance Management, Organizational Skills, Attention to Detail

ASSUMPTION: The application process may involve multiple interviews and assessments to evaluate the candidate's fit for the role and the company's culture.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, Word, PowerPoint)
• Event management software (e.g., Eventbrite, Cvent)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the role's requirements.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Collaboration and teamwork
• Continuous learning and improvement
• Integrity and accountability
• Innovation and creativity

Work Style:

• Fast-paced and dynamic environment
• Focus on customer service and satisfaction
• Strong emphasis on team collaboration and communication
• Opportunities for professional development and growth

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable managing multiple projects and priorities simultaneously?
• Do you have strong leadership and coaching skills, with the ability to mentor and develop team members?
• Are you passionate about providing exceptional customer service and exceeding customer expectations?

ASSUMPTION: Cultural fit is essential for success in this role, as it requires strong collaboration, communication, and customer service skills.

⚠️ Potential Challenges

• Managing a team in a fast-paced, dynamic environment
• Balancing strategic planning with hands-on event management
• Adapting to changing market trends and customer preferences
• Meeting and exceeding sales goals in a competitive market
• Managing a diverse team with varying skills and experience levels

ASSUMPTION: These challenges can be overcome through strong leadership, strategic planning, and a focus on customer service and satisfaction.

📈 Similar Roles Comparison

• Event Marketing Manager vs. Event Coordinator: The Event Marketing Manager role requires more strategic planning, team leadership, and sales focus, while the Event Coordinator role is more focused on event logistics and execution.
• Marketing Manager vs. Event Marketing Manager: The Marketing Manager role is broader in scope, covering all aspects of marketing strategy, while the Event Marketing Manager role focuses specifically on event marketing and lead generation through events.
• Sales Manager vs. Event Marketing Manager: The Sales Manager role focuses on driving sales growth through direct sales efforts, while the Event Marketing Manager role focuses on driving sales growth through event marketing and lead generation.

ASSUMPTION: Understanding the differences between similar roles can help candidates determine which role is the best fit for their career goals and skills.

📝 Sample Projects

• Planning and executing a large-scale trade show or conference, including vendor management, logistics, and on-site event management
• Developing and implementing a strategic event marketing plan to drive lead generation and sales growth in a specific market
• Managing a team of event and promotional marketers, including recruitment, training, and performance management

ASSUMPTION: These sample projects demonstrate the strategic, leadership, and event management aspects of the Event Marketing Manager role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Events Department?
• How does the Events Department collaborate with other departments, such as Sales and Marketing?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and provides valuable insights into the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and customer service experience
• Research the company and industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.