📌 Core Information
🔹 Job Title: Event Marketing Manager - Hybrid Chicago or NYC
🔹 Company: Informa Group Plc.
🔹 Location: Chicago, IL (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: Mid-level (3-5 years)
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing programs to drive audience engagement, acquisition, and retention for the Foodservice portfolio.
- Managing integrated marketing campaigns across various channels to increase awareness, interest, and engagement.
- Analyzing campaign outcomes and drawing insights to improve future strategies.
- Collaborating with cross-functional teams, including marketing, design, programming, and brand leads.
- Working with marketing automation tools and CRM to optimize workflows and improve database integrity.
ASSUMPTION: This role requires a strong focus on data-driven decision making and collaboration with various teams to achieve marketing goals.
📋 Key Responsibilities
✅ Developing and executing integrated marketing programs to drive delegate registrations and increase overall attendance.
✅ Managing and optimizing marketing campaigns within automation systems, including email, landing pages, and forms.
✅ Creating and updating brand websites, event pages, and various product pitches, decks, etc.
✅ Analyzing campaign outcomes and reporting on performance to facilitate sound decision making and future strategies.
✅ Collaborating on social media community engagement, including monitoring of LinkedIn group and responding to comments across platforms.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of marketing experience, ideally within a B2B media and events landscape.
Required Skills:
- Proven experience in marketing campaign management and execution.
- Excellent organizational and prioritization skills with a strong attention to detail.
- Excellent collaboration and communication skills, both written and verbal, with copywriting experience.
- Mastery of the marketing tech stack, including marketing automation, CRM, social media, analytics, data repository, CMS, etc.
- Ability to travel up to 15% per year.
Preferred Skills:
- Experience with Eloqua or Marketo marketing automation platforms.
- Familiarity with the Foodservice industry.
ASSUMPTION: Candidates with experience in B2B media and events marketing are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $65,000 - $70,000 per year (based on industry standards for mid-level marketing roles in Chicago and NYC)
Benefits:
- 401k match
- Health, vision, and dental insurance
- Parental leave
- Employee Stock Purchase Plan
- PTO (15 days rising to 20 after three years and 25 after six years)
- Volunteer days (up to four days per year)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Chicago and NYC. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Informa operates in the information services industry, focusing on academic publishing, marketing services, data and intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, and B2B markets.
Company Size: Informa is a large organization with over 10,000 employees globally, providing opportunities for growth and career development.
Founded: Informa was founded in 1998 and is headquartered in London, UK.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- The company serves specialist markets through a range of digital and face-to-face events, academic knowledge, and information services.
- Informa is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: www.informa.com
ASSUMPTION: Informa's diverse range of brands and markets offers candidates the opportunity to work on various projects and gain exposure to different industries.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: This role reports directly to the Head of Event Marketing for the Foodservice portfolio.
Work Arrangement: Hybrid (3 days in the office, 2 days remote)
Growth Opportunities:
- Potential to work on various brands and events within the Foodservice portfolio.
- Opportunities to learn and develop skills in event marketing, campaign management, and data analysis.
- Possibility to progress to senior roles within the marketing department or other areas of the business.
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Informa's Chicago office is located in the River North neighborhood, offering a modern and collaborative work environment.
Office Location(s): 300 S Riverside Plaza, Chicago, IL 60606
Geographic Context:
- Chicago is a major city with a diverse economy and a thriving job market.
- The River North neighborhood is centrally located, offering easy access to public transportation, restaurants, and entertainment.
- Chicago has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available.
ASSUMPTION: Informa's Chicago office provides a modern and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interview
- Final interview with the hiring manager
Key Assessment Areas:
- Marketing campaign management and execution
- Data analysis and reporting
- Collaboration and communication skills
- Problem-solving and initiative-taking
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns you've managed and the outcomes you achieved.
- Research Informa's brands and events to demonstrate your understanding of the company and its offerings.
ATS Keywords: Event Marketing, Campaign Management, Marketing Automation, CRM, Data Analysis, Collaboration, Communication, Project Management, Copywriting
ASSUMPTION: Informa's application process focuses on assessing candidates' marketing skills, experience, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Eloqua, Marketo)
- CRM (e.g., Salesforce)
- Social media platforms (e.g., LinkedIn, Instagram)
- Analytics tools (e.g., PowerBI, Google Analytics)
- Data repository and CMS
ASSUMPTION: Familiarity with marketing automation platforms, CRM, and analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
- Customer-centric and customer-focused
Self-Assessment Questions:
- Do you have a proven track record of using data to drive marketing strategies and improve campaign performance?
- Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
- Do you have strong communication skills and the ability to work effectively with cross-functional teams?
ASSUMPTION: Informa values candidates who are data-driven, collaborative, and customer-focused, with a strong work ethic and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously may require strong organizational and time management skills.
- Working with a diverse range of brands and events may present unique challenges and require adaptability.
- Collaborating with cross-functional teams may require strong communication and interpersonal skills.
- Analyzing campaign outcomes and drawing insights may require strong data analysis skills and attention to detail.
ASSUMPTION: Success in this role requires strong organizational, communication, and data analysis skills, as well as the ability to work effectively in a fast-paced, collaborative environment.
📈 Similar Roles Comparison
- Event Marketing Manager vs. Event Coordinator: The Event Marketing Manager role focuses more on strategy, campaign management, and data analysis, while the Event Coordinator role is more focused on tactical event planning and logistics.
- Industry-specific context: Informa's Foodservice portfolio includes events such as National Restaurant Association Show, International Pizza Expo, and RestaurantSpaces.
- Career path comparison: Event Marketing Manager roles can lead to senior marketing roles, event director positions, or other opportunities within the organization, depending on the candidate's interests and skills.
ASSUMPTION: Understanding the differences between similar roles and the specific context of Informa's Foodservice portfolio is essential for candidates to assess their fit for this position.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to increase delegate registrations for the National Restaurant Association Show.
- Analyzing the performance of social media advertising campaigns for International Pizza Expo and optimizing strategies to improve engagement and click-through rates.
- Creating and updating event websites and landing pages for RestaurantSpaces, ensuring consistent branding and optimizing user experience to drive registrations.
ASSUMPTION: Familiarity with marketing campaigns, data analysis, and event planning is essential for success in this role, and candidates should be prepared to provide examples of their work in these areas.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle for events within the Foodservice portfolio?
- How does the Foodservice portfolio team collaborate with other departments, such as programming and design, to ensure consistent branding and messaging across events?
- What opportunities are there for professional growth and development within the marketing department or other areas of the business?
- How does Informa support work-life balance for employees, particularly those working in a hybrid arrangement?
- What are the most challenging aspects of managing marketing campaigns for events within the Foodservice portfolio, and how can I best prepare to address these challenges?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Informa Group Plc. careers page.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, using the ATS keywords provided.
- Prepare examples of successful marketing campaigns you've managed and the outcomes you achieved.
- Research Informa's brands and events to demonstrate your understanding of the company and its offerings.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
