Event Marketing Manager, West Coast

📌 Core Information

🔹 Job Title: Event Marketing Manager, West Coast

🔹 Company: Attentive

🔹 Location: United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing proprietary events and third-party participation
• Managing event logistics and vendor relationships
• Collaborating with cross-functional teams to define event objectives and strategies
• Analyzing event performance metrics and driving continuous improvement
• Focusing on West Coast and Australia field events

ASSUMPTION: This role requires a strategic thinker with experience in event marketing, preferably in the technology or B2B SaaS industry, to drive strong ROI and measurable outcomes from events.

📋 Key Responsibilities

✅ Own the planning, execution, and optimization of proprietary events and participation at third-party events to drive brand awareness, generate pipeline, retain existing customers, and deliver outstanding attendee experiences

✅ Build relationships and collaborate with cross-functional teams to define event objectives, messaging, look & feel, and target audience. Keep contributors organized, facilitate collaboration, and assist with unblocking project roadblocks

✅ Manage event logistics, including vendor relationships, contract negotiations, budgeting, venue selection, and on-site coordination including signage, food & beverage, transportation, giveaways, etc

✅ Drive pre-event and post-event marketing strategies to maximize attendance, engagement, and post-event lead nurturing. Align strategies with company goals and Marketing team OKRs

✅ Collaborate with sales, CS, and marketing teams to ensure seamless integration of events into overall marketing strategies. With an emphasis on West Coast and Australia field events

✅ Analyze and report on the success of events, providing insights and recommendations for continuous improvement

✅ Develop and manage project plans, including documentation of strategy, process, objectives, deliverables, and timelines

ASSUMPTION: This role involves managing multiple projects concurrently, requiring strong organizational skills and the ability to work effectively under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of proven experience in event marketing, preferably in the technology or B2B SaaS industry. Field event marketing experience preferred

Required Skills:

• Strategic thinking and planning
• Project management and organization
• Cross-functional collaboration and stakeholder management
• Data analysis and reporting
• Budgeting and vendor management
• Creative content and demand gen creation
• Sales team partnership and alignment
• Data-driven mindset and continuous improvement
• Ability to travel, including weekends and some holidays

Preferred Skills:

• Experience with event management software (e.g., Cvent, Bizzabo)
• Fluency in additional languages (e.g., Spanish, Mandarin)

ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $115,000 - $123,000 annually + equity + benefits

Benefits:

• Health & Wellness
• Equity

Working Hours: 40 hours per week, with flexibility for event schedules

ASSUMPTION: The salary range provided is based on industry standards for event marketing managers with 5-10 years of experience in the technology or B2B SaaS industry.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 1,001-5,000 employees

Founded: 2012

Company Description:

• Attentive is an AI-powered mobile marketing platform transforming the way brands personalize consumer engagement
• Activates real-time data from multiple channels and advanced AI to deliver 1:1 messages that truly resonate
• Trusted by leading global brands like Neiman Marcus, Samsung, Wayfair, and Dyson, ensuring enterprise-grade compliance and deliverability

Company Specialties:

• Marketing Automation
• Growth Marketing
• Retention Marketing

Company Website: attentive.com

ASSUMPTION: Attentive is a growing company with a strong focus on innovation and customer success, making it an attractive place for event marketing professionals looking to make a significant impact.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: Reports directly to the Senior Director of Marketing

Work Arrangement: On-site, with flexibility for remote work during events

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the marketing team
• Opportunity to work on high-impact events and make a significant contribution to the company's success
• Chance to learn from and collaborate with experienced marketing professionals

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and advance their career within the marketing team.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces

Office Location(s): New York, San Francisco, London, Sydney

Geographic Context:

• Attentive's offices are located in major cities with vibrant tech and marketing scenes
• Opportunity to travel for events, with a focus on West Coast and Australia field events
• Flexible work arrangements, with the ability to work remotely during events

Work Schedule: Standard business hours, with flexibility for event schedules

ASSUMPTION: Attentive's offices provide a modern, collaborative work environment, with opportunities for travel and flexible work arrangements.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Senior Director of Marketing
• Background check and offer extension

Key Assessment Areas:

• Event planning and management skills
• Strategic thinking and problem-solving abilities
• Cross-functional collaboration and communication skills
• Data analysis and reporting capabilities

Application Tips:

• Highlight relevant event marketing experience and achievements
• Tailor your resume and cover letter to emphasize your fit for this role
• Prepare examples of successful events you've planned and executed
• Research Attentive's company culture and values, and be prepared to discuss how you align with them

ATS Keywords: Event Marketing, Event Planning, Event Management, Marketing Strategy, Cross-Functional Collaboration, Data Analysis, Event Logistics, Marketing OKRs, Event Optimization

ASSUMPTION: Attentive's interview process is designed to assess your event marketing skills, strategic thinking, and cultural fit. Be prepared to discuss your experience and accomplishments in detail.

🛠️ Tools & Technologies

• Event management software (e.g., Cvent, Bizzabo)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Attentive uses industry-standard tools and technologies for event planning, marketing, and data analysis. Familiarity with these tools is preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Default to Action - Move swiftly and with purpose
• Be One Unstoppable Team - Rally as each other’s champions
• Champion the Customer - Our success is defined by our customers' success
• Act Like an Owner - Take responsibility for Attentive’s success

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Data-driven and results-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you have a proven track record of successfully planning and executing events?

ASSUMPTION: Attentive values a collaborative, data-driven work style, and candidates who align with these values will be a strong fit for the company's culture.

⚠️ Potential Challenges

• Managing multiple projects concurrently, requiring strong organizational skills and time management
• Working with tight deadlines and last-minute changes, requiring flexibility and adaptability
• Traveling for events, including weekends and some holidays, requiring a willingness to be flexible with work hours
• Managing vendor relationships and contract negotiations, requiring strong communication and negotiation skills

ASSUMPTION: This role comes with unique challenges, but also offers significant opportunities for growth and impact.

📈 Similar Roles Comparison

• Unlike traditional event planning roles, this position focuses on driving brand awareness, generating pipeline, and retaining existing customers through events
• Attentive's event marketing team works closely with cross-functional stakeholders, requiring strong collaboration and communication skills
• This role offers significant growth potential, with opportunities to take on additional responsibilities and advance one's career within the marketing team

ASSUMPTION: This role is unique in its focus on driving measurable outcomes from events and offers significant growth potential for the right candidate.

📝 Sample Projects

• Planning and executing a proprietary event for 500 attendees, including logistics, vendor management, and marketing strategies
• Managing a team of event coordinators to execute multiple events simultaneously, requiring strong leadership and project management skills
• Analyzing event performance metrics and developing recommendations for continuous improvement, demonstrating data-driven decision-making

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from event planning and management to data analysis and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the typical event calendar for this role, and how my responsibilities would evolve throughout the year?
• How does the event marketing team collaborate with other GTM teams, such as sales and customer success, to ensure seamless integration of events into overall marketing strategies?
• What opportunities are there for professional development and growth within the marketing team, and how does Attentive support its employees in achieving their career goals?
• How does Attentive measure the success of its events, and what metrics are most important for this role?
• What is the company culture like at Attentive, and how do the company's values translate into day-to-day work?

ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company culture, ensuring a strong fit for both you and Attentive.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your fit for this role, highlighting relevant event marketing experience and achievements
• Prepare examples of successful events you've planned and executed, demonstrating your skills and accomplishments
• Research Attentive's company culture and values, and be prepared to discuss how you align with them during your interviews
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.