Event Marketing Specialist

📌 Core Information

🔹 Job Title: Event Marketing Specialist

🔹 Company: Transact Campus

🔹 Location: Remote (US)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and promoting strategic marketing events
• Managing event logistics and ensuring brand visibility
• Supporting marketing campaigns and team collaboration
• Mentoring and providing guidance to the Event Coordinator

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Experience in event planning and marketing is essential for success in this position.

📋 Key Responsibilities

✅ Develop event strategy across key verticals (Higher Ed, Healthcare, Corporate)

✅ Own logistics and planning for select regional events, tradeshows, and sponsored activations

✅ Partner with product marketing and sales to align event messaging with go-to-market priorities

✅ Lead pre-event planning and post-event recaps for assigned events

✅ Oversee exhibitor booth execution, including coordination of booth assets, collateral, demo kits, and branded giveaways

✅ Manage select CVENT builds and reporting and support the yearly user conference registration needs

✅ Serve as on-site lead for mid-size events (50–200 attendees), coordinating setup, run-of-show, and teardown

✅ Assist in drafting and reviewing event email invites, social content, and landing pages

✅ Work closely with demand gen to ensure proper lead tracking, tagging, and attribution in HubSpot

✅ Track performance data and help compile post-event reporting with clear takeaways

✅ Act as a lead support on large-scale events including User Conference, Sales Kickoff, and incentive trips

✅ Assist in developing and maintaining event playbooks, timelines, and SOPs

✅ Provide mentorship and guidance to the Event Coordinator, delegating tasks and ensuring quality and consistency

ASSUMPTION: This role requires strong communication skills, the ability to work effectively with vendors and external partners, and proficiency in tools such as CVENT, HubSpot, and Excel.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-6 years of experience in marketing event planning, with at least 1-2 years owning strategy and event execution

Required Skills:

• Strong time management, organizational skills, and attention to detail
• Experience working with vendors, venues, and external partners
• Ability to manage budgets, shipping logistics, and timelines across concurrent projects
• Proficient in CVENT
• Experience in tools like HubSpot, Monday.com, Excel, and project management platforms
• Comfortable working in a fast-paced, cross-functional environment
• Communicates effectively and professionally in all interactions
• Comfortable engaging with diverse groups and fostering positive relationships

Preferred Skills:

• Experience with event playbooks, timelines, and SOPs
• Familiarity with the higher education or healthcare industries

ASSUMPTION: Candidates with experience in event planning and marketing, as well as proficiency in relevant tools, will be best suited for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for a Marketing Event Specialist with 3-6 years of experience)

Benefits:

• Employer paid Life Insurance / AD&D / Short-Term
• Voluntary Long-Term Disability Insurance / Term Life Insurance / AD&D
• Access to FSA Plans & Commuter Benefit Plans
• 401(k) Savings Plan
• Both your contribution and the company contribution are immediately 100% vested
• Access to the Roper Employee Stock Purchase Plan
• Paid Parental Leave Program

Working Hours: Full-time (40 hours per week) with the willingness to travel 10-15% annually to support on-site event execution

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Event Specialist with the required experience level. Actual compensation may vary based on factors such as location and relevant experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on integrated technology solutions for housing, access, foodservice, nutrition, eCommerce, card systems, and innovative payment, mobile credential, and commerce solutions

Company Size: 501-1,000 employees (Mid-size company, offering a mix of startup-like agility and enterprise-level resources)

Founded: 1979 (Transact Campus was founded in 2019, but it is a result of the merger between Transact and CBORD)

Company Description:

• Transact Campus powers housing, access, foodservice, nutrition, eCommerce, card systems, and innovative payment, mobile credential, and commerce solutions
• Supports K-12 and higher education, healthcare, senior living, and business campuses
• Offers a mobile-centric ecosystem and partnerships with over 1,750 institutions

Company Specialties:

• Technology
• Education Tech
• Mobile Credential
• Campus ID
• Integrated Payments
• Mobile-centric
• Billing & Payments
• Campus Security
• Automation
• Credential Transaction
• Personalized Campus Solutions
• Campus Point of Sale
• Student Payroll
• Cashless Purchase
• Student ID Card

Company Website: https://www.transactcampus.com/

ASSUMPTION: Transact Campus is a mid-size company with a focus on innovation and operational excellence across education, healthcare, and corporate markets. This role offers the opportunity to work in a fast-paced, cross-functional environment with a strong emphasis on team collaboration.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and mentorship

Reporting Structure: This role reports directly to the Senior Manager, Event Marketing

Work Arrangement: Remote (US) with the willingness to travel 10-15% annually for on-site event execution

Growth Opportunities:

• Mentoring and providing guidance to the Event Coordinator
• Acting as a lead support on large-scale events
• Assisting in developing and maintaining event playbooks, timelines, and SOPs

ASSUMPTION: This role offers opportunities for professional growth through mentorship, collaboration, and involvement in large-scale events.

🌍 Location & Work Environment

Office Type: Remote (US)

Office Location(s): N/A (Remote position)

Geographic Context:

• This role can be performed remotely from any location in the US
• Transact Campus has its headquarters in Scottsdale, AZ
• The company supports clients across various industries and geographic regions

Work Schedule: Full-time (40 hours per week) with flexible hours and the willingness to travel 10-15% annually for on-site event execution

ASSUMPTION: This role offers a flexible work environment with the opportunity to work remotely and collaborate with team members across various locations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-depth interview with the Senior Manager, Event Marketing
• Final interview with the Director of Marketing

Key Assessment Areas:

• Event planning and logistics experience
• Communication and collaboration skills
• Problem-solving and time management abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant event planning and marketing experience in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare examples of successful events you've planned and executed, as well as any challenges you've faced and how you overcame them

ATS Keywords: Event Planning, Marketing, Logistics, CVENT, HubSpot, Event Strategy, Team Collaboration, Mentorship, Budget Management, Vendor Coordination

ASSUMPTION: The application process for this role is likely to involve multiple interviews, focusing on the candidate's event planning and marketing experience, as well as their cultural fit and alignment with company values.

🛠️ Tools & Technologies

• CVENT
• HubSpot
• Monday.com
• Excel
• Project management platforms

ASSUMPTION: Proficiency in CVENT, HubSpot, and other relevant tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer Focus
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Cross-functional and collaborative
• Focused on delivering exceptional customer experiences

Self-Assessment Questions:

• Do you thrive in a fast-paced, cross-functional environment?
• Are you comfortable working with diverse groups and fostering positive relationships?
• Do you have a strong attention to detail and excellent organizational skills?

ASSUMPTION: Candidates who are comfortable working in a fast-paced, cross-functional environment and have strong organizational skills will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with vendors and external partners to ensure event logistics are met
• Travel requirements for on-site event execution
• Keeping up with industry trends and best practices in event marketing

ASSUMPTION: This role may present challenges in managing multiple projects and deadlines, as well as coordinating with vendors and external partners. Candidates should be comfortable working in a fast-paced environment and have strong organizational skills to succeed in this role.

📈 Similar Roles Comparison

• This role is similar to an Event Coordinator or Event Manager, but with additional responsibilities in strategy development and team mentorship
• Unlike other event marketing roles, this position requires a strong focus on logistics and vendor coordination, as well as the ability to manage budgets and timelines
• Career progression in this role may lead to senior event marketing positions or other marketing leadership roles within the company

ASSUMPTION: This role offers unique opportunities for growth and mentorship, as well as a strong focus on event logistics and vendor coordination.

📝 Sample Projects

• Planning and executing a regional event or trade show, including vendor coordination, booth execution, and on-site management
• Developing and implementing an event playbook or timeline to ensure consistent and efficient event planning processes
• Collaborating with product marketing and sales teams to align event messaging with go-to-market priorities and ensure proper lead tracking and attribution

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, including event planning, logistics management, and team collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the typical event planning process for a mid-scale event, and how this role fits into that process?
• How does this role collaborate with other marketing teams, such as product marketing and demand generation, to ensure event success?
• What opportunities are there for professional growth and development within this role and the event marketing team?
• How does Transact Campus support work-life balance for employees, particularly those in remote roles?
• Can you provide an example of a successful event that Transact Campus has hosted, and what made it so effective?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant event planning and marketing experience
• Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Prepare examples of successful events you've planned and executed, as well as any challenges you've faced and how you overcame them
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.