📌 Core Information
🔹 Job Title: Event Marketing Specialist
🔹 Company: Solutions by Text
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Supporting the planning and execution of SBT’s event strategy
- Collaborating with cross-functional teams to ensure event goals align with broader marketing and sales objectives
- Managing pre-event, on-site, and post-event activities to ensure a seamless experience and maximum ROI
- Coordinating with creative and content teams to develop event assets
- Researching and recommending new event opportunities that align with SBT’s target markets and growth goals
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work well under pressure in a fast-paced environment. Experience in event marketing within the B2B or technology sectors is preferred.
📋 Key Responsibilities
✅ Supporting the planning and execution of SBT’s event strategy, including logistics, vendor coordination, and on-site support
✅ Collaborating with cross-functional teams to ensure event goals align with broader marketing and sales objectives
✅ Managing pre-event, on-site, and post-event activities to ensure a seamless experience and maximum ROI
✅ Coordinating with creative and content teams to develop event assets such as signage, presentations, and promotional materials
✅ Tracking and managing event budgets, timelines, and deliverables
✅ Assisting in the evaluation of event performance, including lead capture, attendee engagement, and post-event reporting
✅ Maintaining event calendars and ensuring timely communication with internal stakeholders
✅ Researching and recommending new event opportunities that align with SBT’s target markets and growth goals
ASSUMPTION: This role involves a significant amount of travel for in-person events, approximately 30% of the time.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-4 years of experience in event marketing, preferably in B2B or technology sectors
Required Skills:
- Strong project management and organizational skills
- Excellent written and verbal communication skills
- Experience working with event platforms, CRM systems (e.g., Salesforce), and marketing automation tools (e.g., HubSpot)
- Ability to work independently and collaboratively in a fast-paced environment
- Willingness to travel for in-person events as needed
Preferred Skills:
- Experience with event management software
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Google Workspace is assumed to be necessary for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in the Dallas, TX area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee referral program
- Professional development opportunities
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM CST, with flexibility for event schedules
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on enterprise texting solutions for consumer finance organizations
Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration
Founded: 2008, with a history of steady growth and expansion
Company Description:
- Solutions by Text (SBT) is a compliance-first provider of enterprise texting solutions
- SBT enables businesses in consumer finance to effectively and conveniently reach their customers
- SBT's platform seamlessly integrates payments and helps foster meaningful conversations that drive measurable results
Company Specialties:
- Two-Way Texting
- API Integration
- Pay By Text
- Compliance
- Texting Resources
Company Website: https://www.solutionsbytext.com/
ASSUMPTION: Solutions by Text is committed to promoting the values of diversity and inclusion throughout the business, as stated in their job description.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the Senior Event Manager
Work Arrangement: Remote OK, with a flexible work arrangement that allows for a healthy work-life balance
Growth Opportunities:
- Expanding event management skills and experience
- Potential for career progression within the marketing department or the company as a whole
- Opportunities to work with and learn from experienced team members
ASSUMPTION: This role may involve some on-call responsibilities for event support, which could impact work-life balance.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): N/A
Geographic Context:
- Remote work allows for a flexible work environment and the ability to work from anywhere with an internet connection
- Applicants should be comfortable working independently and managing their time effectively in a remote setting
- Occasional travel may be required for in-person events
Work Schedule: Full-time, with a flexible schedule that may vary depending on event needs
ASSUMPTION: While this role is remote, applicants should be prepared to work during standard business hours in the Central Standard Time (CST) zone for effective communication and collaboration with the team.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Event planning and management skills
- Communication and collaboration abilities
- Problem-solving and adaptability
- Alignment with company values and culture
Application Tips:
- Highlight relevant event management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission and values
- Prepare examples of successful event management projects or campaigns to discuss during the interview
ATS Keywords: Event Marketing, Event Planning, Event Management, CRM, Marketing Automation, Budget Management, Lead Capture, Attendee Engagement, Research, Vendor Coordination, Logistics, Content Development, Performance Evaluation
ASSUMPTION: Applicants should research Solutions by Text and the event marketing industry to demonstrate their knowledge and enthusiasm during the interview process.
🛠️ Tools & Technologies
- Event management software (e.g., Cvent, Eventbrite, or similar)
- CRM systems (e.g., Salesforce)
- Marketing automation tools (e.g., HubSpot)
- Microsoft Office Suite and Google Workspace
ASSUMPTION: Applicants should be comfortable learning and using new tools and technologies as needed for the role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Adaptable
Work Style:
- Self-motivated and independent
- Strong organizational skills and attention to detail
- Ability to work well under pressure and manage multiple tasks simultaneously
- Excellent communication and collaboration skills
Self-Assessment Questions:
- How do you stay organized and manage your time effectively when working remotely?
- Can you provide an example of a successful event you've planned or managed, and how you handled any challenges that arose?
- How do you ensure that your work aligns with the company's values and contributes to its overall mission?
ASSUMPTION: Applicants should consider how their work style and values align with those of Solutions by Text and the event marketing industry as a whole.
⚠️ Potential Challenges
- Managing multiple events simultaneously and meeting tight deadlines
- Adapting to changes in event plans or logistics at the last minute
- Dealing with vendor or supplier issues that impact event execution
- Ensuring consistent and high-quality event experiences across various locations and formats
ASSUMPTION: Applicants should be prepared to discuss how they have overcome similar challenges in their previous roles and how they would approach them in this position.
📈 Similar Roles Comparison
- Event Coordinator vs. Event Marketing Specialist: While both roles involve event planning and management, the Event Marketing Specialist role places a greater emphasis on strategic planning, marketing objectives, and ROI
- Event Marketing Specialist vs. Event Manager: The Event Marketing Specialist role is more focused on the marketing aspects of events, while the Event Manager role encompasses a broader range of event planning and execution responsibilities
- Career Path: Event Marketing Specialist → Senior Event Manager → Director of Events → VP of Marketing → Chief Marketing Officer
ASSUMPTION: Applicants should research similar roles and career paths within the event marketing industry to better understand the opportunities and expectations for growth and advancement.
📝 Sample Projects
- Planning and executing a virtual conference for 500 attendees, including logistics, vendor coordination, and on-site support
- Developing and implementing a targeted email marketing campaign to promote an upcoming trade show, resulting in a 25% increase in registrations
- Managing the budget, timelines, and deliverables for a series of customer meetups, ensuring a seamless experience and maximum ROI
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to their success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- How does Solutions by Text approach event marketing, and what are the key priorities for this role in the first 90 days?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Solutions by Text support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their commitment to understanding the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant event management experience and skills
- Write a cover letter that demonstrates your understanding of the role and your fit with the company's mission and values
- Prepare examples of successful event management projects or campaigns to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
