Event & Media Marketing Manager (Remote)

📌 Core Information

🔹 Job Title: Event & Media Marketing Manager (Remote)

🔹 Company: Soko Media

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (Fully)

🚀 Job Overview

Key aspects of this role include:

• Leading marketing efforts for conferences and media services
• Developing and running PPC campaigns on LinkedIn, Facebook, and other paid channels
• Managing email campaigns and overseeing lead generation campaigns
• Building and enhancing social media presence on LinkedIn, YouTube, and Instagram
• Analyzing KPIs and metrics to optimize marketing strategies

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on digital marketing and lead generation.

📋 Key Responsibilities

✅ Developing and executing marketing campaigns to increase event attendance and generate leads

✅ Managing PPC campaigns on various platforms and analyzing their performance

✅ Creating and managing email campaigns using HubSpot or similar platforms

✅ Overseeing lead generation campaigns and ensuring targets are met

✅ Building and maintaining social media presence, creating engaging content, and scheduling posts

✅ Collaborating with the sales team to ensure marketing efforts align with sales goals

✅ Monitoring and reporting on KPIs and metrics to optimize marketing strategies

ASSUMPTION: This role may require occasional weekend work or being available during events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in running marketing campaigns in a B2B events environment

Required Skills:

• Familiarity with HubSpot or similar platforms
• Experience with ad managers on LinkedIn, Facebook, and other paid channels
• Strong creative and analytical skills
• Excellent copywriting skills
• Ability to handle both creative and implementation aspects of marketing
• Proficient in using analytics tools to track and report on KPIs

Preferred Skills:

• Experience with Instagram Stories or LinkedIn Carousel
• Familiarity with the app industry
• Proficiency in using project management tools

ASSUMPTION: Candidates with experience in the app industry or B2B media may have an advantage.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on experience and industry standards)

Benefits:

• Flexible working hours
• Bonus scheme
• Opportunity to work remotely (with coworking space allowance if required)

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the UK.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet (specifically, B2B media for the app industry)

Company Size: Small (2-10 employees) - This means a more agile work environment with the opportunity to make a significant impact.

Founded: 2020 - Soko Media is a relatively new company, offering opportunities for growth and development.

Company Description:

• Soko Media develops new B2B media services for the mobile app industry, including events, directories, and research & data.
• The company helps app developers and marketers navigate the mobile app landscape.
• Soko Media operates globally from London, UK, with a focus on connecting and growing the app industry.

Company Specialties:

• Lead Generation
• Mobile Advertising
• Content Marketing
• Apps
• B2B Media

Company Website: http://sokomedia.net

ASSUMPTION: Soko Media is a growing company with a focus on innovation and connecting the app industry.

📊 Role Analysis

Career Level: Mid-Level - This role offers the opportunity to lead marketing efforts and make a significant impact on the company's growth.

Reporting Structure: This role reports directly to the company founders, with close collaboration with the sales team.

Work Arrangement: Fully Remote - This role offers the flexibility to work from anywhere, with the option to use a coworking space if required.

Growth Opportunities:

• As the company grows, there may be opportunities for career progression into senior roles or management positions.
• This role offers the chance to gain experience in event marketing, lead generation, and digital marketing strategies.
• The company's focus on innovation and growth provides opportunities to learn and develop new skills.

ASSUMPTION: Given the company's size and growth potential, there may be opportunities for career advancement as the company expands.

🌍 Location & Work Environment

Office Type: Remote - This role does not require a physical presence in an office.

Office Location(s): London, UK (remote work allows for flexibility in location)

Geographic Context:

• The United Kingdom has a vibrant app industry, with numerous opportunities for growth and development.
• London, in particular, is a hub for tech and media companies, providing ample networking opportunities.
• The remote nature of this role allows for flexibility in location, with the option to work from anywhere with a stable internet connection.

Work Schedule: Flexible - This role offers flexible working hours, with the option to work from anywhere at any time.

ASSUMPTION: The remote nature of this role may require occasional overlap with UK business hours to collaborate with the team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• Final interview with the company founders to discuss the role in more detail and answer any questions
• Background check and reference check (if required)

Key Assessment Areas:

• Marketing and digital strategy skills
• Creativity and copywriting abilities
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and digital strategy experience.
• Include specific examples of successful marketing campaigns you've led or contributed to in the past.
• Demonstrate your understanding of the app industry and Soko Media's mission in your application materials.

ATS Keywords: PPC, email marketing, lead generation, social media, KPI analysis, copywriting, HubSpot, ad management, creative marketing, analytics

ASSUMPTION: The application process may vary depending on the number of applicants and the company's hiring timeline.

🛠️ Tools & Technologies

• HubSpot
• LinkedIn Ads Manager
• Facebook Ads Manager
• Instagram (Stories and Carousel)
• Analytics tools (e.g., Google Analytics, social media analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies may evolve as the company grows and adopts new platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Growth
• Customer Focus

Work Style:

• Flexible and adaptable
• Data-driven and analytical
• Creative and strategic
• Results-oriented and proactive

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working remotely and managing your own time?
• Do you have a proven track record of success in digital marketing and lead generation?
• Are you passionate about the app industry and eager to help grow the app ecosystem?

ASSUMPTION: Soko Media values candidates who are innovative, collaborative, and results-driven, with a strong focus on customer success.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Adapting to a fast-paced, growing company with evolving priorities
• Occasional weekend work or being available during events
• Working remotely and managing time effectively without direct supervision

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Digital Marketing Manager position, but with a focus on event marketing and lead generation in the B2B app industry.
• Compared to other marketing roles, this position offers the opportunity to lead marketing efforts and make a significant impact on the company's growth.
• Career progression may include roles such as Senior Marketing Manager, Marketing Director, or other leadership positions within the company.

ASSUMPTION: The specific responsibilities and requirements of this role may evolve as the company grows and expands its offerings.

📝 Sample Projects

• Developing and executing a successful PPC campaign to increase event attendance by 20% within the first three months
• Creating and managing an email marketing campaign that generates a 15% increase in leads for the sales team
• Building and enhancing the company's social media presence, resulting in a 30% increase in engagement and a 20% increase in website traffic

ASSUMPTION: These sample projects demonstrate the key responsibilities and expected outcomes of the Event & Media Marketing Manager role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the company's overall growth strategy, and what are the key performance indicators (KPIs) for success?
• What is the company's approach to remote work, and how does it support remote employees?
• How does the company measure and reward employee performance, and what opportunities are there for career growth and development?
• What is the company's vision for the app industry, and how does this role contribute to that vision?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and helps you better understand the expectations and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and digital strategy experience, with specific examples of successful campaigns you've led or contributed to in the past.
• Prepare for your interview by researching the app industry and Soko Media's mission, and be ready to discuss your understanding of the role and the company's goals.
• If selected for a final interview, be prepared to discuss your approach to marketing and digital strategy, and how you would apply your skills to drive success in this role.
• Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.