📌 Core Information
🔹 Job Title: Event Planner - Public Relations
🔹 Company: Jackson Spalding
🔹 Location: Atlanta, GA (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Public Relations & Communications Services
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Mid-Level (3-5 years)
🔹 Remote Status: Hybrid (Atlanta or Dallas)
🚀 Job Overview
Key aspects of this role include:
- Serving as the primary point of contact for leading and staffing local community events in U.S. markets.
- Overseeing the setup, execution, and cleanup of events.
- Collaborating with multiple teams, vendors, and partners during the event planning process.
- Managing client interaction, serving as the day-to-day client contact on certain accounts and projects.
- Delegating tasks and using inclusive language and behaviors.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask and manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Serve as the primary point of contact for leading and staffing local community events in U.S. markets.
✅ Oversee the setup, execution, and cleanup of events.
✅ Collaborate with multiple teams, vendors, and partners during the event planning process.
✅ Prepare media materials and communicate directly with audiences.
✅ Meet clients to discuss and understand their goals and needs and convert to project plans.
✅ Participate in client projects and be responsible for their outcomes.
✅ Delegate tasks and use inclusive language and behaviors.
✅ Resolve issues for unique on-ground problems/situations.
✅ Prepare and present decks and other communications materials.
✅ Collaborate with PR/media relations colleagues.
✅ Multitask, including managing several events at different stages in the planning process at any given time.
✅ Manage client interaction, serving as the day-to-day client contact on certain accounts and projects.
✅ Manage budgets and billing for certain accounts and projects.
ASSUMPTION: This role may require regular travel across the United States.
🎯 Required Qualifications
Education: Bachelor's degree required.
Experience: 3-5+ years of Communications or Event Planning experience, with 1-2+ years in an agency environment.
Required Skills:
- High organizational, time management, and prioritization skills.
- Expert multitasker with impeccable attention to detail.
- Ability to foresee issues and anticipate client and attendee needs.
- Excellent attention to detail, strong proofreading skills, and ability to multitask and execute through to completion.
- Leadership skills with managing teams via influence and using sound judgment.
- Decision-making skills, including ability to apply critical thinking to a simple or complex situation, analyze situations including short- and long-term impact, understand the available options, and recommend the best course of action among the options.
- Experience with Project Management tools/technologies, preferably Asana and/or Smartsheet experience.
- Communication skills - able to communicate effectively and collaboratively across teams internal and external using multiple communications channels.
- Strong knowledge of target audiences, such as local community stakeholders, influencers, or internal stakeholders.
- Experience with marketing concepts and understanding of PR practices to collaborate with media relations counterparts in effectively understanding local landscapes and reaching business, consumer, and local media audiences.
- Ability to have a keen eye for identifying potential opportunities for clients.
- Outstanding communication and writing skills.
Preferred Skills:
- Experience with specific event planning software or tools.
- Fluency in additional languages.
ASSUMPTION: Candidates with experience in event planning and project management in an agency environment will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (Based on industry standards for a mid-level event planner in the Atlanta area)
Benefits:
- World class health care insurance
- Profit sharing
- Unlimited sick days
- 401k match + personal financial planning
- Flexible work environment
Working Hours: Full-time, with regular travel across the United States
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level event planner in the Atlanta area. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services. Jackson Spalding is an award-winning PR and marketing agency that helps brands stand out to move those who matter most.
Company Size: 51-200 employees. As a mid-sized company, Jackson Spalding offers a collaborative and dynamic work environment with opportunities for growth and development.
Founded: 1995. Jackson Spalding was founded with a vision to be the most trusted and respected agency in the industry.
Company Description:
- Jackson Spalding is a public relations and marketing agency that helps brands break through to earn measurable audience attention, affinity, and action.
- The agency offers integrated PR, digital marketing, advertising, brand strategy, and creative services to help organizations better share their stories.
- Jackson Spalding was founded in 1995 with a vision to be the most trusted and respected agency in the industry and is proudly independently owned.
Company Specialties:
- Team Building
- Photo & Video
- and User Experience
Company Website: jacksonspalding.com
ASSUMPTION: Jackson Spalding is a well-established and respected agency in the PR and marketing industry, with a strong reputation for delivering high-quality work and excellent client service.
📊 Role Analysis
Career Level: Mid-Level. This role is suitable for candidates with 3-5 years of experience in communications or event planning, with at least 1-2 years in an agency environment.
Reporting Structure: This role reports directly to the Account Director or Senior Account Executive.
Work Arrangement: Hybrid (Atlanta or Dallas). This role requires regular travel across the United States.
Growth Opportunities:
- Advancement to Senior Event Planner or Account Manager roles.
- Expansion of responsibilities to include additional accounts or projects.
- Opportunities to work on high-profile events and campaigns.
ASSUMPTION: Jackson Spalding offers a clear career path for event planners, with opportunities for growth and advancement within the agency.
🌍 Location & Work Environment
Office Type: Hybrid. This role requires working on-site in the Atlanta or Dallas office, with the option to work remotely.
Office Location(s): Atlanta, GA (1100 Peachtree Street NE, Suite 1800) and Dallas, TX (1722 Routh Street, Suite 950)
Geographic Context:
- Atlanta, GA: A vibrant and diverse city with a thriving arts and culture scene, numerous parks, and a variety of neighborhoods.
- Dallas, TX: A large and dynamic city with a strong economy, diverse cultural attractions, and a growing tech industry.
Work Schedule: Full-time, with regular travel across the United States
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team.
- In-person or virtual interview with the hiring manager and team members.
- Final interview with the Director or Vice President.
Key Assessment Areas:
- Event planning and project management skills.
- Communication and collaboration skills.
- Problem-solving and decision-making abilities.
- Cultural fit and alignment with Jackson Spalding's values.
Application Tips:
- Highlight relevant event planning and project management experience in your resume.
- Tailor your cover letter to demonstrate your understanding of Jackson Spalding's work and how your skills and experience align with the role.
- Prepare examples of successful events you've planned and executed, including any challenges you faced and how you overcame them.
ATS Keywords: Event Planning, Project Management, Communication Skills, Attention to Detail, Multitasking, Leadership Skills, Decision-Making Skills, Organizational Skills, Client Management, Budget Management, Media Relations, Problem Solving, Collaboration, Critical Thinking, Marketing Concepts, Proofreading Skills
ASSUMPTION: Jackson Spalding uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Asana
- Smartsheet
- Microsoft Office Suite
- Google Workspace
- Event planning software (e.g., Eventbrite, Cvent, etc.)
ASSUMPTION: Familiarity with Asana and/or Smartsheet is preferred, as well as experience with event planning software.
👔 Cultural Fit Considerations
Company Values:
- Great work and good works.
- Cultivating meaningful relationships rooted in mutual respect.
- Embracing and celebrating our differences.
Work Style:
- Collaborative and team-oriented.
- Dynamic and fast-paced.
- Focused on delivering high-quality work and excellent client service.
Self-Assessment Questions:
- How do you align with Jackson Spalding's commitment to cultivating meaningful relationships rooted in mutual respect?
- How comfortable are you working in a dynamic and fast-paced environment, with a focus on delivering high-quality work and excellent client service?
- How do you embrace and celebrate your differences, and how do you foster an inclusive work environment?
ASSUMPTION: Jackson Spalding values a diverse and inclusive work environment, and candidates who can demonstrate their commitment to these values will be highly competitive for this role.
⚠️ Potential Challenges
- Regular travel across the United States may be required.
- The role may involve working on weekends or evenings to support events.
- Managing multiple projects simultaneously may be challenging for some candidates.
- The work environment may be fast-paced and dynamic, which may not suit all candidates.
ASSUMPTION: Candidates should carefully consider the potential challenges of this role and ensure they are a good fit for the work environment and requirements.
📈 Similar Roles Comparison
- Event Coordinator vs. Event Planner: Event Coordinators typically have less experience and are responsible for executing events, while Event Planners have more experience and are responsible for planning and managing events.
- Event Planner vs. Event Manager: Event Managers may have more strategic responsibilities, such as developing event strategies and managing event teams, while Event Planners focus on the tactical aspects of event planning and execution.
- Event Planner vs. Meeting Planner: Event Planners may be responsible for planning a wider range of events, while Meeting Planners focus specifically on planning and coordinating meetings and conferences.
ASSUMPTION: Candidates should carefully consider the differences between similar roles and ensure they are applying to the position that best fits their skills, experience, and career goals.
📝 Sample Projects
- Planning and executing a community event for a non-profit organization, including securing permits, coordinating vendors, and managing volunteers.
- Managing a multi-day conference for a corporate client, including scheduling speakers, coordinating logistics, and overseeing on-site operations.
- Planning and executing a product launch event for a technology company, including coordinating with marketing and PR teams to develop and implement a comprehensive event strategy.
ASSUMPTION: Candidates should be prepared to discuss their experience with event planning and provide specific examples of successful events they've planned and executed.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does Jackson Spalding support the professional development and growth of its event planners?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Jackson Spalding foster a culture of inclusivity and diversity?
- What are the most rewarding aspects of working as an event planner at Jackson Spalding?
ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant event planning and project management experience.
- Write a cover letter that demonstrates your understanding of Jackson Spalding's work and how your skills and experience align with the role.
- Prepare examples of successful events you've planned and executed, including any challenges you faced and how you overcame them.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
