Events and Experiential Marketing Manager

Raptive

Full-time

Remote

Worldwide

📌 Core Information

🔹 Job Title: Events and Experiential Marketing Manager

🔹 Company: Raptive

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

Strategic event planning and execution
Creator advocacy and community building
In-person event management
Webinar program management
Digital event innovation
Scalable systems and best practices

ASSUMPTION: This role requires a high level of strategic thinking, project management, and vendor management skills. The ideal candidate will have a proven track record in scaling event programs and measuring ROI.

📋 Key Responsibilities

✅ Develop holistic annual event calendar aligned with demand generation goals and creator segments

✅ Create scalable event playbooks for regional events, webinars, and sponsorships

✅ Establish ROI measurement framework and attribution modeling for all event types

✅ Design event journey mapping that integrates with broader nurture sequences

✅ Develop programs that turn top creators into pipeline-driving advocates through exclusive experiences and community-building initiatives

✅ Design creator-led networking experiences that position Raptive creators as thought leaders while generating qualified prospects

✅ Plan and execute world-class, dedicated creator events in partnership with logistics team

✅ Manage vendor relationships, venue selection, and logistics coordination

✅ Explore partnership and sponsorship opportunities with existing conferences and events

✅ Build and execute recurring webinar series by vertical and creator growth stage

✅ Develop modular webinar approach informed by prospect engagement data

✅ Coordinate with internal subject matter experts for programming development

✅ Create systematic post-webinar nurture and conversion sequences

✅ Implement interactive elements (polls, Q&A, breakouts) to increase engagement

✅ Develop hybrid event experiences that combine in-person and digital elements

✅ Create “always-on” digital experiences that complement scheduled events

✅ Experiment with new digital event formats and engagement tactics

✅ Codify event best practices into repeatable toolkits for scaling across regions and event types

✅ Create systematic measurement frameworks that enable data-driven event investment decisions

✅ Build template systems and processes that allow for consistent execution regardless of event size or location

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and stakeholders simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 4-6 years in events marketing, preferably in B2B or the creator economy

Required Skills:

Proven track record of scaling event programs and measuring ROI
Strong project management and vendor management skills
Experience with webinar platforms and event technology stack
Background in performance marketing or demand generation preferred

Preferred Skills:

Experience with hybrid and digital event formats
Familiarity with creator economy and creator-led events

ASSUMPTION: A candidate with a background in B2B or creator economy events will have a better understanding of the target audience and market trends, making them a stronger fit for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $100,000 per year

Benefits:

Health, dental, and vision insurance
401(k) with company match
Generous PTO and holiday schedule
Flexible work arrangements
Professional development opportunities

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is Raptive’s reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, geographic location, knowledge, skills, and abilities.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 201-500 employees (Mid-sized)

Founded: 2015 (10 years ago)

Company Description:

Raptive is a new kind of media company built for creators and home to one of the largest and most diverse audiences on the internet.
It combines its position as the world’s largest ad management platform with a comprehensive suite of monetization, audience, and business solutions that enable creators to turn their passions and talents into thriving independent companies and enduring brands.
Raptive stands for the future of a diverse, open internet powered by the creativity and entrepreneurship of the independent creators and publishers it serves.

Company Specialties:

Digital Advertising
Programmatic Advertising
Brand Partnerships
Video
Product Development
Sales Development
Ad Monetization
Ad Tech

Company Website: raptive.com

ASSUMPTION: Raptive's focus on the creator economy and its comprehensive suite of solutions make it an attractive place for candidates interested in the intersection of media, technology, and entrepreneurship.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years)

Reporting Structure: This role reports directly to the VP of Marketing or a similar executive.

Work Arrangement: Remote (Telecommute) with occasional on-site meetings and events as needed.

Growth Opportunities:

Potential to advance to a senior or director-level role within the marketing department as the company grows and expands its event offerings.
Opportunities to lead and mentor junior team members as the team scales.
Potential to transition into a leadership role within the creator economy or media industry as Raptive continues to innovate and grow.

ASSUMPTION: This role offers significant growth potential for the right candidate, as Raptive continues to expand its event offerings and solidify its position in the creator economy.

🌍 Location & Work Environment

Office Type: Remote (Telecommute) with occasional on-site meetings and events

Office Location(s): United States (Multiple States)

Geographic Context:

Raptive's remote work arrangement allows for flexibility in location, with occasional travel required for on-site events and meetings.
The company's headquarters are in New York City, but employees are based across the United States.

Work Schedule: Full-time (40 hours/week) with flexible hours and occasional weekend work required for events.

ASSUMPTION: Raptive's remote work arrangement and flexible hours allow for a better work-life balance, attracting candidates who value autonomy and flexibility in their work environment.

💼 Interview & Application Insights

Typical Process:

Online application review
Phone or video screen with the hiring manager
In-depth behavioral interview with the hiring manager and a team member
Final interview with the VP of Marketing or a similar executive
Background check and offer extension

Key Assessment Areas:

Strategic thinking and problem-solving skills
Project management and organizational skills
Vendor management and negotiation skills
Familiarity with event technology and platforms
Understanding of the creator economy and creator-led events

Application Tips:

Highlight your experience with scaling event programs and measuring ROI in your resume and cover letter.
Include specific examples of your ability to manage multiple projects and stakeholders simultaneously.
Demonstrate your understanding of the creator economy and creator-led events in your application materials.
Prepare for behavioral interview questions that focus on your problem-solving skills and ability to manage multiple projects.

ATS Keywords: Events Marketing, Event Planning, Project Management, Vendor Management, Webinar Platforms, Event Technology, Creator Economy, Creator Events, Digital Events, Hybrid Events, ROI Measurement, Strategic Planning

ASSUMPTION: Raptive's interview process focuses on assessing candidates' strategic thinking, problem-solving skills, and ability to manage multiple projects and stakeholders simultaneously.

🛠️ Tools & Technologies

Event management platforms (e.g., Cvent, Bizzabo, Hopin)
Webinar platforms (e.g., Zoom, GoToWebinar, Webex)
Project management tools (e.g., Asana, Trello, Monday.com)
CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo)
Analytics and data visualization tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are commonly used in events marketing and project management.

👔 Cultural Fit Considerations

Company Values:

Creativity and innovation
Entrepreneurship and ownership
Collaboration and teamwork
Diversity, equity, and inclusion
Customer-centricity

Work Style:

Fast-paced and dynamic
Collaborative and team-oriented
Data-driven and analytical
Adaptable and resilient
Focused on continuous learning and improvement

Self-Assessment Questions:

How do you align with Raptive's values, particularly in the context of a remote work environment?
How do you approach collaboration and communication in a remote team setting?
How do you stay organized and manage multiple projects and priorities in a fast-paced, dynamic work environment?

ASSUMPTION: Raptive's cultural fit considerations emphasize creativity, innovation, collaboration, and adaptability, making it an attractive place for candidates who thrive in dynamic, fast-paced environments.

⚠️ Potential Challenges

Managing multiple projects and stakeholders simultaneously can be challenging and stressful at times.
The remote work arrangement may present communication and collaboration challenges, requiring strong self-motivation and time management skills.
The fast-paced nature of the role may require working occasional weekends or evenings to meet deadlines.
The creator economy is a rapidly evolving industry, presenting unique challenges and opportunities for growth and innovation.

ASSUMPTION: These potential challenges require candidates to be adaptable, resilient, and capable of thriving in a dynamic, fast-paced work environment.

📈 Similar Roles Comparison

This role differs from traditional events marketing roles in its focus on the creator economy and digital events, requiring a strong understanding of creator-led events and digital engagement strategies.
Compared to other mid-sized companies, Raptive offers a unique blend of startup-like agility and enterprise-level resources, providing candidates with significant growth opportunities and a dynamic work environment.
Raptive's focus on the creator economy and its comprehensive suite of solutions make it an attractive alternative to traditional media and advertising companies for candidates interested in the intersection of media, technology, and entrepreneurship.

ASSUMPTION: This role offers a unique blend of strategic, operational, and technological challenges, making it an attractive opportunity for candidates seeking a dynamic, multifaceted role in the creator economy.

📝 Sample Projects

Developing a comprehensive event strategy for a major creator conference, including in-person and digital elements, to maximize engagement and drive pipeline growth
Launching a new webinar series focused on emerging trends in the creator economy, featuring prominent industry speakers and targeted at specific creator segments
Creating a hybrid event experience that combines in-person networking and digital engagement elements, designed to optimize networking opportunities and drive meaningful connections between attendees

ASSUMPTION: These sample projects highlight the strategic, operational, and technological aspects of the role, demonstrating the breadth of responsibilities and the impact this role can have on Raptive's event offerings and pipeline growth.

❓ Key Questions to Ask During Interview

How does Raptive measure the success of its events, and how do you approach data-driven decision-making in event planning and execution?
Can you describe the team structure and reporting lines for the events marketing department, and how does this role fit into the broader marketing strategy?
How does Raptive support the growth and development of its employees, particularly in roles like this one that have significant growth potential?
How does Raptive approach collaboration and communication in a remote work environment, and what tools and processes are in place to facilitate effective teamwork?
How does Raptive differentiate itself from other media and advertising companies, particularly in the creator economy, and what unique opportunities does this present for candidates in this role?

ASSUMPTION: These key questions help candidates better understand the role's responsibilities, the company's culture, and the growth opportunities available to them.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight your experience with scaling event programs and measuring ROI, as well as your understanding of the creator economy and creator-led events.
Prepare for behavioral interview questions that focus on your problem-solving skills and ability to manage multiple projects and stakeholders.
Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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