Events & Experiential Marketing Manager

📌 Core Information

🔹 Job Title: Events & Experiential Marketing Manager

🔹 Company: Hawke Media

🔹 Location: Santa Monica, California

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conceptualizing, producing, and promoting Hawke Media's brand experiences
• Leading the production of Hawkefest, Hawke Media's flagship anti-conference
• Identifying and managing a rolling calendar of high-value industry events
• Collaborating across departments to ensure alignment with business objectives
• Tracking and reporting on event performance metrics to optimize future strategy

ASSUMPTION: This role requires a balance of creativity and operational precision, with a strong focus on driving brand awareness and demand generation.

📋 Key Responsibilities

✅ Produce and promote Hawke Media events, including happy hours, private dinners, industry panels, and large-scale activations

✅ Lead the end-to-end production of Hawkefest, overseeing programming, partnerships, logistics, promotion, creative execution, and stakeholder coordination

✅ Identify and manage a rolling calendar of high-value industry events and cultural opportunities where Hawke Media should attend, sponsor, or activate to drive brand awareness and business growth

✅ Plan and execute special projects and brand experiences that support marketing, content, sales, and executive visibility goals

✅ Develop promotional materials including branded assets, collateral, email campaigns, and social content

✅ Fundraise, sell sponsorships, and creatively resource events, viewing budgets as opportunities for collaboration and innovation

✅ Oversee all event logistics, including guest experience, vendor coordination, branded touchpoints, run-of-show documentation, and lead capture

✅ Collaborate across departments to ensure alignment with business objectives, brand strategy, and campaign goals

✅ Track and report on event performance metrics; apply insights to optimize future strategy and execution

✅ Stay current on industry trends and cultural moments to keep Hawke Media present and relevant in key conversations

ASSUMPTION: This role involves managing multiple events and timelines, requiring strong project management skills and the ability to work well under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Hospitality, Communications, or a related field

Experience: 2-5 years of experience in experiential marketing, event production, brand activations, or partnerships, preferably in an agency or high-growth environment

Required Skills:

• Proven ability to manage multiple events and timelines with strong project management skills
• Experience fundraising, securing sponsorships, and creatively resourcing events with limited budgets
• Excellent communication skills; confident in external brand representation and relationship management
• Skilled in developing promotional materials and collaborating with creative and content teams
• Entrepreneurial mindset with a passion for culture, connection, and crafting impactful brand experiences
• Familiarity with lead generation, sales enablement, and marketing KPIs tied to experiential strategy
• Willingness to travel and work flexible hours as needed for event execution

Preferred Skills:

• Fluency in Spanish

ASSUMPTION: Candidates with a proven track record in event production and a strong understanding of marketing KPIs will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $75,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Employee discounts and perks

Working Hours: Full-time, with flexible hours as needed for event execution

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the Santa Monica area.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 201-500 employees

Founded: 2014

Company Description:

• Hawke Media is a full-service digital marketing agency specializing in data-driven, performance-focused solutions
• The company offers a complete suite of expert-led marketing services and the transformative Hawke AI platform
• Hawke Media has grown over 5,000 diverse brands over the last decade and works with clients such as Red Bull, Verizon, and Evite

Company Specialties:

• Digital Strategy
• Email Marketing
• Media Buying
• Social Media Advertising
• Influencer Marketing
• Creative Design
• Affiliate Marketing
• Paid Acquisition
• SEM Marketing
• SEO Optimization
• Pay Per Click
• Branding
• Web Design and Development
• Mobile Development and Marketing
• Display Advertising
• Content Marketing
• Conversion Rate Optimization
• Public Relations and Personal Branding
• Amazon Marketing
• Retail Marketing
• Integrated Marketing
• TikTok
• Partnerships
• Link Building
• B2B
• Ecommerce
• and Brand Strategy

Company Website: http://www.hawkemedia.com

ASSUMPTION: Hawke Media's diverse range of services and expertise make it an attractive option for brands looking to scale and grow.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with various departments, including marketing, content, sales, and executive teams

Work Arrangement: On-site, with flexible hours as needed for event execution

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunity to work on high-profile events and gain valuable experience in event production
• Chance to collaborate with and learn from industry experts across various departments

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in event production and marketing.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 1714 16th St, Santa Monica, California 90404, US

Geographic Context:

• Santa Monica is a coastal city in California, known for its beaches, shopping, and vibrant food scene
• The city is home to many tech and media companies, providing ample networking opportunities
• Santa Monica offers a mix of urban and outdoor living, with plenty of parks and recreational activities

Work Schedule: Full-time, with flexible hours as needed for event execution

ASSUMPTION: The office environment at Hawke Media is collaborative and dynamic, with a strong focus on creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Event planning and management skills
• Communication and interpersonal skills
• Creativity and problem-solving abilities
• Understanding of marketing KPIs and metrics

Application Tips:

• Highlight relevant event planning and marketing experience in your resume
• Tailor your cover letter to demonstrate your understanding of Hawke Media's brand and values
• Prepare examples of successful events you've planned or executed in the past
• Research Hawke Media's past events and be prepared to discuss how you would improve or build upon them

ATS Keywords: Event Production, Brand Activations, Project Management, Communication Skills, Sponsorship Securing, Promotional Material Development, Collaboration, Cultural Awareness, Lead Generation, Sales Enablement, Budget Management, Entrepreneurial Mindset, Creative Execution, Stakeholder Coordination, Logistics Management, Performance Metrics Tracking

ASSUMPTION: Hawke Media's interview process is designed to assess candidates' skills and cultural fit, with a focus on creativity, collaboration, and problem-solving.

🛠️ Tools & Technologies

• Event planning and management software (e.g., Cvent, Eventbrite, Bizzabo)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Marketing automation and analytics tools (e.g., HubSpot, Marketo, Google Analytics)
• Design and creative software (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Hawke Media uses a variety of tools and technologies to streamline event planning and management processes.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Creativity and innovation
• Client-centric approach

Work Style:

• Fast-paced and dynamic environment
• Collaborative and team-oriented culture
• Focus on results and performance
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with limited budgets and finding creative solutions?
• Do you have a strong understanding of marketing KPIs and metrics?
• Are you passionate about staying up-to-date with industry trends and cultural moments?

ASSUMPTION: Hawke Media values candidates who are creative, collaborative, and results-driven, with a strong understanding of marketing and a passion for staying up-to-date with industry trends.

⚠️ Potential Challenges

• Managing multiple events and timelines simultaneously
• Working with limited budgets and finding creative solutions
• Keeping up with industry trends and cultural moments
• Balancing the need for creativity with operational precision and business acumen

ASSUMPTION: This role presents unique challenges that require strong project management skills, creativity, and adaptability.

📈 Similar Roles Comparison

• Unlike traditional event planning roles, this position requires a strong understanding of marketing and the ability to drive brand awareness and demand generation
• Hawke Media's focus on data-driven decision making and continuous learning sets it apart from other agencies
• This role offers significant growth potential for candidates looking to advance their careers in event production and marketing

ASSUMPTION: This role is unique in its focus on driving brand awareness and demand generation through experiential marketing, with a strong emphasis on data-driven decision making and continuous learning.

📝 Sample Projects

• Planning and executing Hawke Media's annual flagship event, Hawkefest
• Managing a calendar of high-value industry events and cultural opportunities
• Developing promotional materials for Hawke Media events, including branded assets, collateral, email campaigns, and social content

ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of creativity and strategic thinking required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline for planning and executing Hawke Media events?
• How does Hawke Media measure the success of its events, and how are those metrics used to inform future strategy?
• What opportunities are there for professional growth and development within the marketing department?
• How does Hawke Media collaborate with and support its clients' marketing efforts?
• What is the company's approach to work-life balance, and how does that apply to this role?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant event planning and marketing experience
• Write a cover letter that demonstrates your understanding of Hawke Media's brand and values, and your enthusiasm for the role
• Prepare examples of successful events you've planned or executed in the past, and be ready to discuss how you would apply those experiences to this role
• Follow up with Hawke Media one week after submitting your application to confirm receipt and express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.