Events & Field Marketing Manager

📌 Core Information

- Job Title: Events & Field Marketing Manager
- Company: Screen Magic Mobile Media Pvt. Ltd.
- Location: Pune, Maharashtra, India
- Job Type: On-site, Full-time
- Date Posted: April 9, 2025
- Experience Level: Mid-level (2-5 years)

🚀 Job Overview

Key aspects of this role include:

1. Event Planning & Execution: Manage end-to-end logistics for external events, ensuring smooth execution and ROI-driven outcomes.
2. Sales Alignment: Collaborate with sales teams to align event objectives and pre-event outreach strategies.
3. Vendor Coordination: Liaise with vendors, printers, and event agencies to ensure seamless event execution.
4. Budget Management: Monitor and manage event budgets, maximizing impact within allocated resources.
5. Lead Generation & Follow-up: Capture leads at events, track ROI, and ensure timely follow-up with sales teams.

ASSUMPTION: This role requires a proactive, organized individual with strong project management skills and the ability to thrive in a fast-paced environment.

📋 Key Responsibilities

📌 Event Planning & Coordination

- Maintain a quarterly event calendar.
- Finalize events and sponsorships with marketing leadership.
- Manage event logistics, including booth setup, asset management, shipping, travel, and on-site execution.
- Coordinate with event organizers and internal teams for deliverables.

📌 Sales Alignment & Pre-Event Prep

- Collaborate with sales teams to define attendee roles and outreach strategies.
- Support pre-event meeting scheduling and provide sales with event collateral and messaging.

📌 Event Execution & Follow-Up

- Oversee on-site logistics and lead capture.
- Track ROI and report on event outcomes.
- Ensure lead follow-up and CRM updates.

📌 Owned Events

- Plan and run SMS-Magic webinars, roundtables, and meetups.
- Manage venues, invites, platforms, and follow-ups.

📌 Key Result Areas (KRAs) & Metrics

- Event Execution: Number of events executed per quarter without delays or issues.
- Lead Generation: Leads captured and qualified from events.
- Meeting Bookings: Number of pre-booked meetings in coordination with sales.
- Event ROI: Pipeline influenced or generated from event participation.
- Collaboration Quality: Timely coordination with design, sales, and content teams.
- Budget Management: Stay within allocated event budgets while maximizing impact.

🎯 Required Qualifications

🔹 Education:

- Bachelor's degree in Marketing, Communications, or a related field.

🔹 Experience:

- 3-6 years of experience in B2B event management, trade shows, or field marketing programs.

🔹 Required Skills:

- Proven ability to project manage end-to-end event logistics and deadlines.
- Strong communication and vendor coordination skills.
- Experience working with sales teams to align event objectives and outreach.
- Familiarity with marketing asset planning and coordination.
- Strong organizational and time management skills.
- Comfortable working cross-functionally with designers, content teams, and PMMs.

🎯 Preferred Qualifications

🔹 Desired Experience:

- Managing or contributing to Salesforce ecosystem events (Dreamforce, World Tour, etc.).
- Booking pre-event meetings and coordinating with account executives or SDRs.
- Familiarity with marketing and CRM tools (HubSpot, Salesforce) for tracking leads and event performance.
- Experience working with booth vendors, printers, and event agencies.
- Understanding of basic budgeting and sponsorship negotiation.

🎯 Compensation & Benefits

🔹 Salary Range: INR 12-15 lakhs per annum (based on industry standards for mid-level marketing roles in Pune)

🔹 Benefits:

- Health insurance and other standard benefits.
- Performance-based bonuses and incentives.
- Opportunities for professional development and career growth.

🔹 Working Hours: Full-time (40 hours/week), with flexibility for event-related travel and on-site execution.

📌 Applicant Insights

🔍 Company Context

🔹 Industry: Software Development, focusing on CRM and enterprise mobile communication.

🔹 Company Size: Medium (51-200 employees).

🔹 Founded: 2008, with headquarters in Henderson, Nevada, and offices in Pune, India.

🔹 Company Description: SMS-Magic is a global messaging platform for popular CRM platforms, supporting small, mid-market, and enterprise clients across 190 countries. They enable CRM users to engage buyers, win and retain more new customer revenue, and create strong customer relationships that drive sustainable competitive advantage.

🔹 Company Specialties: Customer Relationship Management, Enterprise Mobile Communication, Mobile Messaging, Global SMS connectivity, CRM, Salesforce, Zoho, Marketing Cloud, Service Cloud, Sales Cloud, experience cloud, marketing automation, customer support, RCS, and Whatsapp.

🔍 Role Analysis

🔹 Career Level: Mid-level, with opportunities for growth and advancement within the marketing department.

🔹 Reporting Structure: This role reports directly to the Marketing Director and collaborates closely with sales, design, and content teams.

🔹 Work Arrangement: On-site, with occasional travel for events and client meetings.

🔹 Growth Opportunities:

- Potential to take on additional responsibilities and advance within the marketing department.
- Opportunities to work on high-impact projects and contribute to the company's growth and success.

🔍 Location & Work Environment

🔹 Office Type: On-site, with a modern and collaborative work environment.

🔹 Office Location(s): St. Rose Parkway Suite 200, Henderson, Nevada, 89052, US, and Pan Card Club Road, 5th Floor, Baner One, Pune, Maharashtra 411045, IN.

🔹 Geographic Context:

- Pune, Maharashtra, India: A major IT hub with a thriving startup ecosystem and a large talent pool.
- Henderson, Nevada, US: Home to the company's headquarters, with a strong focus on technology and innovation.

🔹 Work Schedule: Standard office hours with flexibility for event-related travel and on-site execution.

🔍 Potential Challenges

- Managing multiple events and deadlines simultaneously.
- Coordinating with various internal and external teams to ensure seamless event execution.
- Staying within allocated event budgets while maximizing impact.

🔍 Similar Roles Comparison

- Event Manager (Corporate Events): Focuses on planning and executing corporate events, such as conferences, galas, and product launches. This role is more focused on internal events and brand building, while the Events & Field Marketing Manager role focuses on external events and lead generation.
- Field Marketing Manager: Primarily responsible for driving brand awareness and demand generation through local marketing efforts. This role may involve event planning but has a broader scope, including local marketing campaigns, partnerships, and community engagement. The Events & Field Marketing Manager role is more focused on event planning and execution.

🔍 Sample Projects

- Dreamforce Event Planning: Collaborate with the sales team to define event objectives, manage event logistics, and coordinate with vendors to ensure a successful Dreamforce event presence.
- Webinar Series: Plan and execute a quarterly webinar series, featuring industry experts and thought leaders, to generate leads and drive brand awareness.

🔍 Key Questions to Ask During Interview

- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with the sales and design teams, and what are the expectations for these relationships?
- What are the most challenging events the company has hosted, and how were they managed?
- How does the company measure the success of events, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for professional development and growth within the marketing department?

📌 Next Steps for Applicants

To apply for this position:

1. Submit your application through [this link](https://screen.applytojob.com/apply/18xOmfuuih/Events-Field-Marketing-Manager).
2. Tailor your resume to highlight relevant experience and skills, such as event planning, project management, and vendor coordination.
3. Prepare a cover letter that explains your interest in the role and how your skills and experience make you a strong fit.
4. If applicable, provide examples of your event planning and execution experience, as well as any relevant certifications or training.
5. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.