📌 Core Information
🔹 Job Title: Events Marketer
🔹 Company: Kontakt.io
🔹 Location: New York, United States
🔹 Job Type: Fulltime
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in NYC office each week)
🚀 Job Overview
Key aspects of this role include:
- Planning, managing, and executing diverse events to drive brand awareness and customer engagement
- Collaborating cross-functionally with marketing, sales, and customer success teams to create cohesive event experiences
- Leveraging ABM expertise to deliver personalized and targeted event experiences for high-value accounts
- Negotiating contracts and managing relationships with external vendors, suppliers, and venues
- Analyzing post-event performance to refine and improve future event strategies
ASSUMPTION: This role requires a strategic mindset, creativity, and the ability to drive initiatives across cross-functional teams to deliver impactful event experiences that contribute to the growth of Kontakt.io.
📋 Key Responsibilities
✅ Plan, manage, and execute a diverse range of events, including industry trade shows, conferences, sponsored events, client-specific events, and company-hosted activations
✅ Develop and maintain a comprehensive event calendar, ensuring alignment with business objectives and sales goals, while supporting ABM (Account-Based Marketing) strategies to engage target accounts
✅ Own the logistics for each event, from venue selection, vendor negotiations, travel booking, to on-site coordination, ensuring every detail is executed flawlessly
✅ Work with the marketing team to develop event collateral, presentations, and other promotional materials to support event goals
✅ Assist with pre- and post-event marketing campaigns, ensuring smooth lead distribution and follow-up between the sales and SDR teams
✅ Analyze post-event performance, tracking KPIs and gathering insights to refine and improve future event strategies
✅ Organize and manage customer events, industry award nominations, and coordinate merchandising production and distribution
ASSUMPTION: The Events Marketer will be responsible for managing the entire event lifecycle, from planning and execution to post-event analysis, to ensure each event enhances the company's brand and delivers measurable ROI.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2+ years of experience in event marketing or event management, ideally in a B2B environment
Required Skills:
- Proven experience managing the logistics of large-scale events, from vendor negotiations to execution
- Strong understanding of ABM (Account-Based Marketing) event strategies and their role in driving brand engagement and growth
- Demonstrated creativity, with the ability to conceptualize and execute memorable event activations that stand out in a competitive landscape
- Excellent project management skills with the ability to multitask, manage shifting deadlines, and navigate changing priorities
- Strong communication and interpersonal skills, with the ability to collaborate across departments and with external partners
- Comfortable with travel and working in a fast-paced, ever-evolving environment
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Fluency in additional languages
ASSUMPTION: The ideal candidate will have a proven track record in event marketing, a strategic ABM mindset, and the ability to drive initiatives across cross-functional teams to deliver impactful event experiences.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on experience level and industry standards for the New York area)
Benefits:
- Equity
- Health, dental, and vision insurance via Anthem
- Paid time off + 10 paid holidays
- Any equipment/tech that you need to do your job
- Enjoy free office snacks and drinks, occasional company-paid lunches, and team bonding events in NYC
Working Hours: Full-time, with a hybrid work arrangement (3 days in the NYC office each week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet. Kontakt.io is a leader in Indoor Journey Analytics, optimizing processes and resources by revealing how customers move through businesses using RTLS, IoT, and AI.
Company Size: 51-200 employees. As a mid-sized company, Kontakt.io offers a dynamic work environment with opportunities for growth and collaboration.
Founded: 2013. Kontakt.io has been providing solutions to over 32,000 end users, delivered via 1,200 partners, and deployed over 3 million IoT devices in the field.
Company Description:
- Kontakt.io optimizes processes and resources by revealing how customers move through businesses, using RTLS, IoT, and AI to uncover waste, streamline capacity, and help customers and staff feel seen and valued.
- The company makes things easy with simple-to-use, easy-to-buy, and quickly deployable solutions that cut deployment time from months to days.
- Kontakt.io ensures fast outcomes by delivering everything needed as a service, ensuring the industry's quickest time to value and desired outcomes.
- The platform is built and priced for easy scalability into new use cases at the push of a button, allowing customers to start small or big and scale at their own pace.
Company Specialties:
- Indoor Navigation
- IoT
- Beacons
- Indoor Positioning
- RTLS
- Indoor Location Services
- Smart Buildings
- AI
- Asset Tracking
- Staff Safety
- Healthcare Operations
- Space Occupancy
- Staff Workflow
- Bluetooth Low Energy
- Nurse Duress
- Medical Equipment Management
- Medical Device Tracking
- Hand Hygiene Compliance
- Smart Hospital
- Digital Transformation
- and Hospital Bed Management
Company Website: kontakt.io
ASSUMPTION: Kontakt.io's focus on Indoor Journey Analytics and optimization of processes and resources makes it an attractive employer for candidates interested in the tech industry and driving business growth through innovative solutions.
📊 Role Analysis
Career Level: Mid-level. The Events Marketer role is a mid-level position that offers opportunities for growth and career advancement within the marketing department and the company.
Reporting Structure: The Events Marketer will report directly to the Marketing Manager and collaborate closely with cross-functional teams, including marketing, sales, and customer success.
Work Arrangement: Hybrid. The role requires working on-site in the NYC office for 3 days each week (Tues, Weds, Thurs) and remotely for the remaining 2 days.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Events Marketer to take on additional responsibilities and advance their career within the marketing department or the organization.
- Kontakt.io's focus on innovation and continuous improvement creates an environment where employees can learn and develop new skills.
- Collaborating with cross-functional teams offers opportunities to gain exposure to different aspects of the business and build professional networks.
ASSUMPTION: The Events Marketer role at Kontakt.io offers a unique opportunity to grow both personally and professionally within a dynamic and innovative tech company.
🌍 Location & Work Environment
Office Type: Hybrid. The role requires working on-site in the NYC office for 3 days each week and remotely for the remaining 2 days.
Office Location(s): 19 W 34th St, New York, 10001, US
Geographic Context:
- New York City is a major hub for the tech industry, offering ample opportunities for professional growth and networking.
- The city's vibrant culture and diverse communities provide a stimulating environment for both work and leisure.
- New York's time zone (EST) may require some flexibility in working hours to accommodate global team members or clients.
Work Schedule: Full-time, with a hybrid work arrangement (3 days in the NYC office each week)
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working remotely while also having the opportunity to collaborate and build relationships with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the HR team to discuss the role and assess cultural fit
- In-depth interview with the Marketing Manager and/or other marketing team members to discuss event planning, ABM strategies, and problem-solving skills
- Final interview with the Marketing Director or another senior leader to discuss career goals and fit within the organization
- Background check and reference check (if applicable)
Key Assessment Areas:
- Event planning and management skills
- Understanding of ABM strategies and their role in driving brand engagement and growth
- Creativity and ability to conceptualize and execute memorable event activations
- Project management skills and ability to multitask, manage shifting deadlines, and navigate changing priorities
- Communication and interpersonal skills, with the ability to collaborate across departments and with external partners
- Alignment with Kontakt.io's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your event planning and management experience, ABM expertise, and relevant skills for this role
- Provide specific examples of successful events you've planned and executed, including any challenges you faced and how you overcame them
- Demonstrate your understanding of Kontakt.io's business and the role of events in driving brand awareness and customer engagement
- Showcase your creativity by including any relevant event ideas or activations you've conceptualized
ATS Keywords: Event Planning, Event Management, ABM, Account-Based Marketing, Brand Awareness, Customer Engagement, Vendor Negotiation, Logistics Coordination, Project Management, Marketing Campaigns, Performance Analysis, Stakeholder Management
ASSUMPTION: The interview process at Kontakt.io is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Marketing automation tools and CRM systems (e.g., HubSpot, Marketo, Salesforce)
- Event planning and management software (e.g., Cvent, Bizzabo, Allie.ai)
- Collaboration and project management tools (e.g., Asana, Trello, Slack)
- Design and presentation software (e.g., Canva, Adobe Creative Suite, Google Slides)
ASSUMPTION: The Events Marketer will be expected to be proficient in using various marketing, event planning, and collaboration tools to streamline workflows and improve overall efficiency.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing continuous improvement and driving progress through creativity and technology
- Customer-centricity: Prioritizing the needs and experiences of customers and staff to deliver exceptional value
- Collaboration: Fostering a culture of teamwork, open communication, and mutual respect
- Accountability: Taking ownership of responsibilities and delivering on commitments
- Integrity: Upholding ethical standards and acting with honesty and transparency
Work Style:
- Dynamic and fast-paced, with a focus on driving results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making and improve performance
- Adaptable and flexible, with a willingness to pivot and adjust strategies as needed
Self-Assessment Questions:
- Do you align with Kontakt.io's company values, particularly in terms of innovation, customer-centricity, and collaboration?
- Are you comfortable working in a fast-paced, dynamic environment that requires adaptability and flexibility?
- Do you thrive in a collaborative work environment, and are you able to build and maintain strong relationships with colleagues and external partners?
ASSUMPTION: The ideal candidate for the Events Marketer role at Kontakt.io will be someone who shares the company's values, embraces its dynamic work style, and is eager to contribute to its continued growth and success.
⚠️ Potential Challenges
- Managing multiple events simultaneously, requiring strong project management skills and the ability to multitask
- Working with tight deadlines and shifting priorities, demanding adaptability and flexibility
- Navigating vendor negotiations and managing relationships with external partners, requiring strong communication and interpersonal skills
- Analyzing post-event performance and refining future event strategies, requiring a data-driven approach and continuous improvement mindset
- Balancing the demands of on-site work in the NYC office with remote work, requiring strong time management and self-motivation
ASSUMPTION: The Events Marketer role at Kontakt.io presents unique challenges that require a proactive, solutions-oriented approach, strong communication skills, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Unlike traditional event planning roles, the Events Marketer at Kontakt.io is expected to leverage ABM strategies to deliver personalized and targeted event experiences for high-value accounts
- This role requires a strong understanding of the tech industry and the unique challenges and opportunities it presents for event marketers
- Career progression in this role may include advancing to a senior event marketing position or transitioning into a related field, such as demand generation or customer marketing
ASSUMPTION: The Events Marketer role at Kontakt.io offers a unique blend of event planning and ABM expertise, making it an attractive opportunity for candidates interested in the tech industry and looking to grow their career in event marketing.
📝 Sample Projects
- Planning and executing a large-scale industry trade show, including vendor negotiations, logistics coordination, and on-site management
- Developing and implementing an ABM-focused event strategy to engage target accounts and drive brand awareness
- Organizing and managing a customer event, including personalized invitations, tailored agendas, and targeted follow-up communications
ASSUMPTION: The Events Marketer at Kontakt.io will be responsible for managing a wide range of projects, from large-scale industry events to intimate client gatherings, each requiring a unique approach and tailored strategy.
❓ Key Questions to Ask During Interview
- Can you describe the typical event calendar for this role and how it aligns with the company's business objectives and sales goals?
- How does the marketing team collaborate with the sales and customer success departments to create cohesive event experiences that meet business goals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Kontakt.io support the professional growth and development of its employees, particularly in the marketing department?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in these areas?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your event planning and management experience, ABM expertise, and relevant skills for this role
- Provide specific examples of successful events you've planned and executed, including any challenges you faced and how you overcame them
- Demonstrate your understanding of Kontakt.io's business and the role of events in driving brand awareness and customer engagement
- Showcase your creativity by including any relevant event ideas or activations you've conceptualized
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
