📌 Core Information
🔹 Job Title: Events Marketing Associate
🔹 Company: Circa - IPG DXTRA
🔹 Location: Dallas, Texas, United States
🔹 Job Type: Hybrid (3 days/week onsite in Coppell, TX)
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site with regional travel
🚀 Job Overview
Key aspects of this role include:
- Cultivating strong relationships with clients and agency partners
- Creating unique consumer engagement strategies through experiential marketing
- Managing project budgets and communicating project status effectively
- Working collaboratively with a close-knit team
ASSUMPTION: This role requires a balance of strong interpersonal skills, creativity, and organizational prowess to succeed in a fast-paced, client-facing environment.
📋 Key Responsibilities
✅ Cultivate strong and productive relationships with clients, agency partners, and third-party resources
✅ Use creative problem-solving to engage consumers in unique ways
✅ Create and deliver presentations to leave audiences informed and eager for more
✅ Demonstrate excellent negotiation skills to ensure clients receive the best value
✅ Track client budgets and provide clear communication regarding budget, scope, schedule, and project status/action items
✅ Collaborate with a close-knit team and support others as needed
ASSUMPTION: The role may involve occasional weekend work and travel up to 30% of the time.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: At least 1 year of post-graduate professional working experience
Required Skills:
- Strong project management, organizational, and communication skills
- Experience in experiential marketing (event planning, onsite execution), negotiating, and giving presentations (preferred)
- Willingness to travel up to 30% and work weekends, if necessary
- Comfort working in an office and at-home environment
Preferred Skills:
- Experience in the automotive industry
- Fluency in Spanish
ASSUMPTION: Candidates with relevant internship experience may also be considered.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 per year (based on industry standards for entry-level marketing roles in Dallas, TX)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee discounts on various products and services
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 1,001-5,000 employees (large, offering numerous opportunities for growth and collaboration)
Founded: 1997 (as IPG DXTRA, part of the larger Interpublic Group of Companies)
Company Description:
- IPG DXTRA is the world’s most diverse communications network, bringing experts in PR, branding, digital, experiential, influencer, and entertainment together to deliver creative, meaningful, and stand-out answers.
- The company offers a wide range of services, including public relations, advertising, digital marketing, and event management.
- IPG DXTRA is committed to fostering a diverse and inclusive work environment.
Company Specialties:
- Public Relations
- Branding
- Digital Marketing
- Experiential Marketing
- Influencer Marketing
- Entertainment Marketing
Company Website: http://www.ipgdxtrahealth.com
ASSUMPTION: IPG DXTRA's extensive network and diverse service offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry-level (Events Marketing Associate)
Reporting Structure: This role reports directly to the Regional Market Manager.
Work Arrangement: Hybrid (3 days/week onsite in Coppell, TX, with the remainder of the workweek remote)
Growth Opportunities:
- Progression to a Senior Marketing Associate role
- Expansion into other areas of marketing or related fields within the company
- Potential to work on diverse accounts and projects, gaining valuable experience
ASSUMPTION: This role offers a strong foundation for a career in marketing, with ample opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid (onsite in Coppell, TX, and remote work)
Office Location(s): Coppell, TX (Dallas-Fort Worth metro area)
Geographic Context:
- The Dallas-Fort Worth metro area is the fourth most populous metropolitan area in the United States, offering a diverse range of cultural, entertainment, and recreational opportunities.
- The area is home to numerous Fortune 500 companies, providing ample networking and career advancement opportunities.
- The cost of living in the Dallas-Fort Worth metro area is generally lower than in other major metropolitan areas, such as New York or Los Angeles.
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The hybrid work arrangement offers a balance between in-person collaboration and the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Problem-solving skills
- Communication and presentation abilities
- Budget management and negotiation skills
- Cultural fit and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful event marketing campaigns or projects you've worked on
- Research IPG DXTRA and the automotive industry to demonstrate your knowledge and enthusiasm
- Prepare thoughtful questions to ask the interviewer about the company, team, or role
ATS Keywords: Events Marketing, Experiential Marketing, Project Management, Client Relations, Budget Management, Presentation Skills, Teamwork, Automotive Industry
ASSUMPTION: The interview process may vary depending on the specific needs of the hiring manager or the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, or Microsoft Project)
- Presentation software (e.g., PowerPoint or Keynote)
- Budgeting and accounting software (e.g., QuickBooks or Microsoft Excel)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the project's requirements.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Accountability
- Diversity & Inclusion
Work Style:
- Team-oriented and collaborative
- Adaptable and flexible
- Results-driven and proactive
- Strong communication and presentation skills
Self-Assessment Questions:
- How do you handle working with tight deadlines and multiple projects simultaneously?
- Can you provide an example of a time when you had to negotiate a budget or contract?
- How do you approach building and maintaining strong relationships with clients or colleagues?
ASSUMPTION: Candidates who demonstrate a strong fit with IPG DXTRA's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with tight budgets and negotiating with vendors
- Occasional travel and weekend work
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and maintain a strong work-life balance.
📈 Similar Roles Comparison
- Events Marketing Coordinator - Focuses more on event logistics and execution, with less emphasis on client relations and budget management
- Marketing Specialist - A broader role that may involve various marketing channels and campaigns, rather than a specific focus on events
- Account Executive - Responsible for managing client relationships and driving business growth, with less emphasis on event planning and execution
ASSUMPTION: This role offers a unique blend of client relations, project management, and event planning responsibilities, making it distinct from other marketing roles.
📝 Sample Projects
- Planning and executing a regional auto show, including vendor management, budgeting, and on-site logistics
- Developing and implementing a customer engagement campaign for a new vehicle launch, including event planning, promotional materials, and social media integration
- Managing a client's marketing budget, negotiating contracts with vendors, and tracking project progress to ensure deliverables are met on time and within budget
ASSUMPTION: Successful candidates will be able to provide specific examples of their experience and achievements in event marketing or related fields.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role support the overall goals and objectives of the company or the specific client account?
- What opportunities are there for professional development and growth within the company?
- How does the team collaborate and support one another in achieving success?
- What is the company's approach to work-life balance, and how is this role structured to support that?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and engagement with the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful event marketing campaigns or projects you've worked on
- Research IPG DXTRA and the automotive industry to demonstrate your knowledge and enthusiasm
- Prepare thoughtful questions to ask the interviewer about the company, team, or role
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
