Events Marketing Manager

📌 Core Information

🔹 Job Title: Events Marketing Manager

🔹 Company: Highspring

🔹 Location: McLean, VA

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with 25% travel

🚀 Job Overview

Key aspects of this role include:

• Strategic and executional lead for event media efforts across Highspring and Vaco by Highspring brands
• End-to-end planning, execution, and optimization of event marketing initiatives
• Driving brand visibility, lead generation, and customer engagement through impactful events
• Collaboration with internal teams to ensure alignment with broader marketing goals
• Thought leadership visibility at events through speaking opportunities and personalized engagement strategies

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results and continuous improvement.

📋 Key Responsibilities

✅ Manages and optimizes the company’s presence at industry events, trade shows, webinars, and partner-hosted activations

✅ Develops and executes multi-channel event promotion strategies across email, digital, and partner platforms

✅ Leads internal employee engagement for events by coordinating communications, promoting attendance, and enabling team members to represent the brand effectively

✅ Partners with executives to support thought leadership visibility at events through speaking opportunities, branded presentations, and personalized engagement strategies

✅ Oversees all aspects of channel marketing related to events, collaborating with sales, partnerships, and product marketing teams to drive demand generation and partner co-marketing

✅ Manages event-related web pages, content, and registration workflows to ensure alignment with campaign goals and seamless audience experience

✅ Analyzes event performance metrics and partner activation outcomes to inform future event strategies, report on impact, and continuously improve program execution

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data-driven optimization to maximize event marketing impact.

🎯 Required Qualifications

Education: Bachelor’s Degree

Experience: 3+ years of experience in events marketing, preferably in a professional services, B2B or talent solutions environment

Required Skills:

• Proven track record managing both organic and paid event strategies and execution
• Deep understanding of social media platform best practices, algorithms, and audience engagement tactics
• Experience with employee advocacy platforms (e.g., DSMN8) and executive thought leadership
• Familiarity with WordPress, HubSpot, Sprout Social, and major ad platforms
• Strong writing and storytelling skills with the ability to tailor messages to different audiences
• Analytical mindset with the ability to pull insights from data and make recommendations

Preferred Skills:

• Experience with event management software (e.g., Cvent, Hopin)
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong foundation in events marketing, with a proven track record of driving results and a solid understanding of the digital landscape.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on local law requirements and industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, typically 40 hours per week, with the expectation to work additional hours as needed to support events

ASSUMPTION: The salary range provided is an estimate based on local law requirements and industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and business needs.

📌 Applicant Insights

🔍 Company Context

Industry: Highspring is a leading global professional services organization with three integrated offerings—Consulting, Managed Services, and Talent Solutions. They specialize in delivering tailored solutions in areas such as Accounting and Finance, Business and Digital Transformation, Healthcare, Risk and Compliance, Information Technology, and more.

Company Size: 201-500 employees

Founded: 2011 (as Pivot Point Consulting)

Company Description:

• Highspring is now Pivot Point Consulting, a leading global professional services organization with three integrated offerings—Consulting, Managed Services, and Talent Solutions.
• Vaco by Highspring specializes in delivering tailored Talent Solutions, with expertise in Accounting and Finance, Business and Digital Transformation, Healthcare, Risk and Compliance, Information Technology, and more.
• With more than 10,000 employees across 45+ offices worldwide, Highspring gives partners the agility to thrive, address challenges, and seize opportunities in a rapidly changing world.

Company Specialties:

• Implementation
• Epic
• Strategic Planning & Advisory
• Cerner
• Project Management & PMO
• Allscripts
• Legacy Support
• MEDITECH
• LIVESite Training
• McKesson
• Go-Live Support
• NextGen
• Security
• CPSI
• virtual care
• managed services
• cybersecurity
• EHR
• ERP
• data analytics
• healthcare IT
• revenue cycle management
• consulting
• eclinicalworks
• NextGen
• talent solutions
• service desk
• ehr optimization
• and ehr implementation

Company Website: https://www.highspring.com/about-us/pivot-point-consulting/

ASSUMPTION: Highspring's diverse offerings and global presence provide ample opportunities for growth and exposure to various industries and technologies.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the broader organization

Reporting Structure: This role reports directly to the Senior Marketing Manager and collaborates with various internal teams, including sales, partnerships, and product marketing

Work Arrangement: On-site with 25% travel, requiring flexibility and adaptability to support events and client needs

Growth Opportunities:

• Expanding event marketing strategies to include virtual and hybrid events
• Developing and managing a team of event marketing specialists
• Taking on additional responsibilities within the marketing department or the broader organization

ASSUMPTION: This role offers opportunities for growth and development within a dynamic and evolving organization.

🌍 Location & Work Environment

Office Type: Highspring's headquarters is located in Brentwood, Tennessee, with additional offices worldwide. The Events Marketing Manager role is based in McLean, Virginia

Office Location(s): 5501 Virginia Way, Suite 120, Brentwood, TN 37027, US

Geographic Context:

• McLean, Virginia, is a suburb of Washington, D.C., with a diverse and educated population
• The area offers a mix of urban and suburban living, with easy access to cultural attractions, restaurants, and outdoor recreation
• Highspring's office is located in a modern, multi-tenant building with nearby amenities

Work Schedule: Full-time, typically 40 hours per week, with the expectation to work additional hours as needed to support events

ASSUMPTION: The McLean, Virginia, location offers a vibrant and dynamic work environment, with access to a diverse talent pool and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or other marketing team members
• Final interview with the Senior Marketing Manager or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Event marketing strategy and execution
• Data-driven decision-making and analytics
• Collaboration and communication skills
• Adaptability and problem-solving

Application Tips:

• Tailor your resume and cover letter to highlight your event marketing experience and relevant skills
• Be prepared to discuss specific event marketing campaigns you've managed and their outcomes
• Demonstrate your understanding of the digital landscape and social media platforms
• Showcase your ability to work collaboratively and adapt to different situations

ATS Keywords: Events Marketing, Event Strategy, Event Execution, Event Optimization, Brand Visibility, Lead Generation, Customer Engagement, Social Media Strategy, Data Analysis, Collaboration, Communication, Adaptability

ASSUMPTION: Highspring's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the organization.

🛠️ Tools & Technologies

• WordPress
• HubSpot
• Sprout Social
• Major ad platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
• Event management software (e.g., Cvent, Hopin)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The tools and technologies listed are not exhaustive and may vary based on the specific needs of the role and the organization.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Client Focus
• Innovation
• Collaboration
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively and adaptably with various internal teams?
• Do you have a proven track record of driving results and continuous improvement in event marketing?

ASSUMPTION: Highspring values individuals who are adaptable, collaborative, and results-driven, with a strong commitment to client focus and innovation.

⚠️ Potential Challenges

• Managing multiple events and deadlines simultaneously
• Balancing strategic planning with tactical execution
• Adapting to changes in event formats and platforms (e.g., virtual, hybrid, in-person)
• Working with diverse internal teams and stakeholders

ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable, and organized individual to succeed.

📈 Similar Roles Comparison

• Unlike other event marketing roles, this position requires a balance of strategic and tactical responsibilities, with a focus on driving results and continuous improvement
• Highspring's diverse offerings and global presence provide unique opportunities for growth and exposure to various industries and technologies
• This role offers opportunities for career advancement within the marketing department and the broader organization

ASSUMPTION: This role is unique in its balance of strategic and tactical responsibilities, with a focus on driving results and continuous improvement within a dynamic and evolving organization.

📝 Sample Projects

• Planning and executing a multi-channel event promotion strategy for an upcoming industry conference
• Analyzing event performance metrics and partner activation outcomes to inform future event strategies and report on impact
• Collaborating with executives to secure speaking opportunities and develop branded presentations for an upcoming event

ASSUMPTION: These sample projects are representative of the types of initiatives the Events Marketing Manager may undertake, with a focus on driving results and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the typical event marketing calendar for the upcoming year, and how this role will contribute to its success?
• How does Highspring support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in a dynamic and evolving organization like Highspring, and how does the company address these challenges?
• How does Highspring measure the success of its event marketing initiatives, and how will this role be held accountable for driving results?
• What opportunities are there for collaboration and knowledge-sharing with other marketing team members and internal teams at Highspring?

ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your event marketing experience and relevant skills
• Prepare for your interview by researching Highspring's offerings, values, and culture
• Be ready to discuss specific event marketing campaigns you've managed and their outcomes
• Follow up with the hiring manager within 24 hours after your interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.