📌 Core Information
🔹 Job Title: Marketing Technology Professional
🔹 Company: Freddie Mac
🔹 Location: McLean, VA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: Mid-Level (3-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and executing marketing email automation
- Ensuring accurate customer data management
- Performing data segmentation and analysis for targeted campaigns
- Producing reports and analytics on various marketing channels
- Assisting with event operations and technology management
ASSUMPTION: This role requires a strong background in marketing automation and data management, with a focus on executing campaigns and improving customer engagement.
📋 Key Responsibilities
✅ Manage and execute marketing email automation, including creating and formatting content, developing and maintaining mailing lists, and executing mass email campaigns
✅ Ensure accurate and up-to-date customer data in Eloqua and other platforms by implementing effective data management practices and workflows
✅ Perform regular data segmentation and analysis to support targeted marketing campaigns and improve customer engagement strategies
✅ Produce reports, analytics, and insights on the performance of emails, web, events, social, and other channels using tools such as Eloqua, Cvent, Google Analytics, and Microsoft Clarity
✅ Design and implement surveys to gather valuable feedback and insights from external audiences and event attendees, and analyze survey results to provide actionable recommendations for improvements
✅ Assist with the operational and technological execution of events, including the setup and operation of on-site registration, check-in, and badging technology, and provide general support
✅ Manage and maintain the Marketing team’s Asana workflow system, SharePoint page, and Subscription Center, ensuring it meets division and customer needs
✅ Capture, document, and standardize processes to enhance efficiency, identify improvements, and maintain documentation
✅ Evaluate, select, and manage relationships with marketing technology vendors, coordinate technology acquisitions and renewals through corporate purchasing processes, and guide necessary technological risk assessments
ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to manage multiple projects and resources efficiently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 3-4 years of demonstrated work experience using marketing automation platforms for data management, marketing automation, and campaign management
Required Skills:
- Exceptional proficiency in learning complex software solutions
- Strong analytical skills and proficiency in data analysis and reporting
- Proven proficiency in designing solutions based on client needs
- Ability to work independently and manage multiple projects, timelines, and resources efficiently
- Strong proficiency in Excel, including data analysis, cleanup, and reporting
Preferred Skills:
- Minimum of 2 years of work experience using web analytics/behavior tools such as Google Analytics and Microsoft Clarity
- Interest in the Multifamily business and developing subject matter expertise, if not already in the industry
ASSUMPTION: Candidates with relevant experience in marketing automation, data management, and campaign execution are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $82,000 - $122,000 per year
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) plan with company match
- Generous paid time off and holidays
- Tuition assistance and professional development opportunities
- Employee discounts and wellness programs
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The salary range provided is based on market research and internal equity considerations. Actual compensation may vary based on factors such as relevant experience, skills, and internal pay equity.
📌 Applicant Insights
🔍 Company Context
Industry: Freddie Mac operates in the financial services industry, specifically focusing on the housing market. As a government-sponsored enterprise (GSE), it plays a crucial role in providing liquidity, stability, and affordability to the housing market by purchasing mortgage loans from lenders, securitizing them, and guaranteeing mortgage-backed securities (MBS).
Company Size: Freddie Mac is a large organization with approximately 5,000-10,000 employees, providing ample opportunities for collaboration and growth.
Founded: Freddie Mac was founded in 1970 and has since become a leading source of financing for the nation's housing market.
Company Description:
- Freddie Mac is dedicated to making home possible for families across the nation by financing the creation and preservation of more affordable homeownership and rental opportunities
- The company provides liquidity, stability, and affordability to the housing market through its mortgage-backed securities and other financial products
- Freddie Mac is committed to serving America's homebuyers, homeowners, and renters by supporting the housing market and promoting affordable housing initiatives
Company Specialties:
- Mortgage-backed securities
- Housing finance
- Compliance and risk management
- Economics and housing market analysis
Company Website: freddiemac.com
ASSUMPTION: Freddie Mac's mission and commitment to affordable housing make it an attractive employer for individuals passionate about making a positive impact on the housing market.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 3-5 years of relevant experience in marketing automation, data management, and campaign execution.
Reporting Structure: The Marketing Technology Professional will report directly to the Marketing & Customer Experience team within the Multifamily division.
Work Arrangement: This role requires on-site work at Freddie Mac's headquarters in McLean, VA. Some travel to major U.S. cities (4-8 times annually) may be required for event support.
Growth Opportunities:
- Freddie Mac offers opportunities for professional development and career advancement within its various divisions and departments
- The company encourages employees to take on new challenges and expand their skillsets through training programs and mentorship opportunities
- As a large organization, Freddie Mac provides ample opportunities for internal mobility and career progression
ASSUMPTION: Candidates seeking long-term career growth and development opportunities within the financial services industry should consider applying for this role.
🌍 Location & Work Environment
Office Type: Freddie Mac's headquarters in McLean, VA, features a modern, collaborative work environment designed to foster innovation and productivity.
Office Location(s): 8200 Jones Branch Drive, McLean, VA 22102-3110
Geographic Context:
- McLean, VA, is a suburban area located in Fairfax County, just outside of Washington, D.C.
- The region offers a mix of urban and suburban living, with easy access to cultural attractions, entertainment, and outdoor recreation
- McLean is home to numerous Fortune 500 companies and government agencies, providing ample networking and professional development opportunities
Work Schedule: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: Candidates who enjoy working in a collaborative, fast-paced environment and are comfortable commuting to an office setting in the Washington, D.C., metropolitan area should consider applying for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the department head or senior leadership
- Background check and offer extension
Key Assessment Areas:
- Technical skills in marketing automation, data management, and campaign execution
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Attention to detail and process improvement mindset
Application Tips:
- Highlight relevant experience and achievements in marketing automation, data management, and campaign execution
- Tailor your resume and cover letter to emphasize your fit for the role and alignment with Freddie Mac's mission and values
- Prepare for behavioral interview questions that assess your problem-solving skills, attention to detail, and ability to work collaboratively in a fast-paced environment
ATS Keywords: Marketing automation, data management, campaign execution, email marketing, customer data, segmentation, analytics, event management, process improvement
ASSUMPTION: Freddie Mac uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is properly screened and considered for the role.
🛠️ Tools & Technologies
- Eloqua (marketing automation platform)
- Cvent (event management software)
- Google Analytics (web analytics tool)
- Microsoft Clarity (user experience analytics tool)
- Asana (work management platform)
- SharePoint (collaboration and document management platform)
- Excel (spreadsheet software)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates with relevant experience in marketing automation and data management.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Uphold the highest ethical standards and act with honesty and transparency
- Excellence: Pursue continuous improvement and deliver outstanding results
- Respect: Value and appreciate the diverse backgrounds, experiences, and perspectives of our employees, customers, and partners
- Accountability: Take personal responsibility for our actions and their outcomes
- Inclusion: Foster an environment where everyone feels valued, heard, and empowered to succeed
Work Style:
- Collaborative: Work closely with team members and stakeholders to achieve common goals
- Data-driven: Use data and analytics to inform decision-making and improve performance
- Adaptable: Embrace change and continuously learn and grow in a dynamic work environment
- Customer-focused: Prioritize the needs and expectations of our customers and strive to exceed their expectations
Self-Assessment Questions:
- Do you have a strong commitment to ethical standards and acting with integrity in all aspects of your work?
- Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects and resources efficiently?
- Do you have a customer-focused mindset and a passion for delivering outstanding results?
ASSUMPTION: Candidates who align with Freddie Mac's core values and work style are more likely to succeed in this role and contribute to the company's mission and goals.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and multiple priorities
- Managing and maintaining accurate customer data in multiple platforms and systems
- Travel requirements for event support (4-8 times annually)
- Navigating a large organization with diverse departments and stakeholders
ASSUMPTION: Candidates who are adaptable, organized, and comfortable working in a fast-paced environment with multiple priorities may find this role to be an excellent fit.
📈 Similar Roles Comparison
- This role is distinct from other marketing positions in its focus on marketing automation, data management, and campaign execution
- Compared to other marketing roles, this position requires a higher level of technical proficiency and attention to detail
- Career progression in this role may lead to opportunities in marketing management, data analysis, or technology implementation within the financial services industry
ASSUMPTION: Candidates with relevant experience in marketing automation, data management, and campaign execution should consider this role as an opportunity to develop their skills and advance their careers in the financial services industry.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new Freddie Mac product or service
- Analyzing customer data to identify trends and opportunities for improved customer engagement and retention
- Designing and implementing a survey to gather feedback from event attendees and identify areas for improvement
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that the Marketing Technology Professional may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing & Customer Experience team?
- How does this role contribute to the overall mission and goals of Freddie Mac and the Multifamily division?
- What opportunities are there for professional development and career growth within the Marketing & Customer Experience team and Freddie Mac as a whole?
- How does Freddie Mac support work-life balance for its employees, particularly those in full-time, on-site roles?
- What are the most significant challenges facing the Multifamily division, and how can this role help address them?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and commitment to understanding the company's mission, values, and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Freddie Mac careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing automation, data management, and campaign execution
- Prepare for behavioral interview questions that assess your problem-solving skills, attention to detail, and ability to work collaboratively in a fast-paced environment
- If selected for an interview, be prepared to discuss your experience with marketing automation, data management, and campaign execution, as well as your familiarity with relevant tools and technologies
- Follow up with the hiring manager or recruiter within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
