Events Marketing Manager

📌 Core Information

🔹 Job Title: Events Marketing Manager

🔹 Company: Channel Factory

🔹 Location: New York, United States

🔹 Job Type: Full-Time, Hybrid (2-3 days per week in NYC office)

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: Mid-level (4-5 years)

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing US-based industry events, sponsorships, and client activations.
• Collaborating cross-functionally with sales, partnerships, and leadership to align event strategy with business goals.
• Managing vendor relationships, budgets, timelines, and logistics for conferences and hosted events.
• Supporting broader brand marketing initiatives around tentpole moments and strategic partnerships.
• Representing Channel Factory externally as an ambassador at events.

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a strong focus on event logistics and vendor management.

📋 Key Responsibilities

✅ Own the planning, execution, and post-event analysis of all US-based industry events, sponsorships, client activations, and internal gatherings.

✅ Work cross-functionally with sales, partnerships, and leadership to align event strategy with business goals and audience engagement.

✅ Manage vendor relationships, budgets, timelines, and logistics for conferences and hosted events.

✅ Collaborate with content and design teams to develop event collateral, signage, swag, and branded materials.

✅ Track and measure the success of each event, capturing insights to improve performance and ROI.

✅ Support broader brand marketing initiatives, especially around tentpole moments and strategic partnerships.

✅ Represent the brand externally with confidence and professionalism, serving as an ambassador of Channel Factory at events.

✅ All additional duties as assigned.

ASSUMPTION: This role involves a high level of organization, multitasking, and attention to detail, with a strong emphasis on vendor management and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Event Management, or a related field.

Experience: 4-5 years of event marketing or experiential marketing experience, preferably in the media, ad tech, or digital marketing industry.

Required Skills:

• Proven event planning and execution experience.
• Strong project management and vendor coordination skills.
• Highly organized and proactive, with the ability to balance multiple events and deadlines.
• Clear communicator and team player, comfortable working cross-functionally and independently.
• Familiarity with tools like Salesforce, HubSpot, or similar CRM/project management platforms (a plus).

Preferred Skills:

• Experience in the media, ad tech, or digital marketing industry.
• Fluency in additional languages (a plus).

ASSUMPTION: This role requires a well-rounded event marketing professional with a strong foundation in event planning, project management, and vendor coordination, as well as excellent communication and teamwork skills.

💰 Compensation & Benefits

Salary Range: $85,000 - $110,000 per year (based on industry standards for mid-level event marketing roles in New York City).

Benefits:

• Competitive salary
• Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance)
• Cell phone and Wi-Fi reimbursement
• NatureBox credit for snacks
• Work-life flexibility

Working Hours: Full-time, with flexible hours and the ability to work remotely some days of the week.

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level event marketing roles in New York City. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. They specialize in audience analytics, brand safety, and suitability, serving top global brands and agencies.

Company Size: Channel Factory has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2010, with headquarters in City of Industry, California, and global offices across 20+ cities/countries.

Company Description:

• Channel Factory provides intelligent marketing solutions for the next generation of contextual safety, suitability, and performance for brands and agencies.
• Their platform helps marketers implement, automate, and scale their marketing programs across the world’s largest video library, YouTube, and emerging growth channels.
• They sit at the intersection of marketing and suitability, with a mission to enable the world’s top brands to consciously connect with the right audience in the right context, maximizing suitability and contextual performance.

Company Specialties:

• Audience Analytics & Insights
• Brand Safety
• SaaS
• Marketing and Advertising
• Digital Advertising
• Video Advertising
• Brand Suitability
• Media Buying
• YouTube Advertising
• Content Targeting
• AdTech
• Social Media Advertising
• Meta
• CTV
• TikTok
• Programmatic
• Contextual Advertising

Company Website: channelfactory.com

ASSUMPTION: Channel Factory's focus on contextual suitability and brand safety sets it apart in the advertising industry, offering applicants a unique opportunity to work at the intersection of marketing and technology.

📊 Role Analysis

Career Level: Mid-level, individual contributor role ideal for someone with strong event planning, marketing, and communication skills who thrives in both strategy and hands-on execution.

Reporting Structure: This role reports directly to the Head of Marketing or a similar leadership position within the marketing department.

Work Arrangement: Hybrid, with the flexibility to come into the NYC office 2-3 days per week and travel for event execution.

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department as the company grows.
• Opportunities to work on high-impact events and initiatives that can significantly impact the company's success.
• Chance to collaborate with and learn from experienced professionals in the marketing and advertising industry.

ASSUMPTION: This role offers a unique opportunity for mid-level event marketing professionals to make a significant impact on the company's success while growing their career in a dynamic and innovative industry.

🌍 Location & Work Environment

Office Type: Hybrid, with a flexible work-from-home policy and the ability to work remotely some days of the week.

Office Location(s): 45 W 27th St, 12th floor, New York, NY 10001, US

Geographic Context:

• New York City offers a vibrant and dynamic environment for event marketing professionals, with numerous industry events, conferences, and networking opportunities.
• The city's diverse culture and industries provide ample opportunities for event marketers to gain experience and grow their careers.
• New York City is a major hub for the advertising and marketing industry, with many leading agencies and brands headquartered in the city.

Work Schedule: Full-time, with flexible hours and the ability to work remotely some days of the week.

ASSUMPTION: The hybrid work arrangement and flexible work-from-home policy provide applicants with a healthy work-life balance, allowing them to enjoy the benefits of both remote work and in-office collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers page.
• Phone or video screen with the HR department to discuss the role and assess cultural fit.
• In-depth interview with the hiring manager or a member of the marketing team to discuss the candidate's event marketing experience and skills.
• Final interview with the Head of Marketing or another senior leader within the marketing department.

Key Assessment Areas:

• Event planning and execution experience.
• Project management and vendor coordination skills.
• Communication and teamwork skills.
• Alignment with the company's values and culture.

Application Tips:

• Tailor your resume and cover letter to highlight your event marketing experience and skills, with a focus on quantifiable achievements and results.
• Be prepared to discuss your experience with event logistics, vendor management, and cross-functional collaboration during the interview.
• Research Channel Factory's mission, values, and recent events to demonstrate your enthusiasm for the role and the company.

ATS Keywords: Event Planning, Event Marketing, Event Execution, Project Management, Vendor Coordination, Cross-Functional Collaboration, Marketing, Brand Marketing, Event Strategy, Event Analysis, Event ROI, Event Logistics, Event Vendor Management, Event Branding, Event Collateral, Event Signage, Event Swag, Event Ambassador

ASSUMPTION: Channel Factory's interview process is designed to assess candidates' event marketing skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Salesforce or similar CRM/project management platforms
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Event planning and management software (e.g., Cvent, Eventbrite, Bizzabo)
• Design software (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Familiarity with these tools is not required but would be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Channel Factory values innovation and encourages employees to think creatively and find new ways to solve problems.
• Collaboration: The company fosters a collaborative work environment where employees support and learn from one another.
• Results-driven: Channel Factory prioritizes results and expects employees to take ownership of their work and deliver high-quality outcomes.

Work Style:

• Fast-paced: The event marketing industry is fast-paced and dynamic, requiring employees to be adaptable and responsive to changing priorities and deadlines.
• Team-oriented: Event marketing professionals must be able to work effectively with various teams, including sales, partnerships, and leadership, to align event strategy with business goals.
• Detail-oriented: This role requires a high level of attention to detail, with a focus on event logistics, vendor management, and cross-functional collaboration.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with multiple teams and stakeholders to align event strategy with business goals?
• Do you have a strong attention to detail and a proven track record of successful event planning and execution?

ASSUMPTION: Channel Factory's values and work style provide a strong foundation for applicants to assess their cultural fit with the company and determine if they would be a good fit for the event marketing team.

⚠️ Potential Challenges

• Managing multiple events and deadlines simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
• Working with vendors and external partners to ensure event logistics, branding, and other details are executed successfully.
• Balancing strategic planning and hands-on execution, with a focus on both big-picture event strategy and day-to-day event logistics.
• Adapting to changes in event plans, vendor relationships, and other external factors that may impact event execution.

ASSUMPTION: These challenges are inherent to the event marketing industry and can be overcome with strong organizational skills, attention to detail, and the ability to adapt to changing circumstances.

📈 Similar Roles Comparison

• Event Marketing Manager vs. Event Coordinator: Event Marketing Managers typically have more strategic responsibilities and are responsible for the overall success of events, while Event Coordinators focus on the day-to-day logistics and execution of events.
• Event Marketing Manager vs. Marketing Manager: Event Marketing Managers specialize in event planning and execution, while Marketing Managers oversee a broader range of marketing activities, including advertising, content marketing, and public relations.
• Career Path: Event Marketing Managers can advance to senior roles within the marketing department, such as Director of Event Marketing or Vice President of Marketing, or transition into other marketing specializations, such as brand marketing or digital marketing.

ASSUMPTION: Understanding the differences between similar roles and the potential career paths available can help applicants make informed decisions about their career goals and the best fit for their skills and interests.

📝 Sample Projects

• Planning and executing a large-scale industry conference, including vendor management, logistics, and on-site event management.
• Developing and implementing a strategic event marketing plan to support a product launch or brand campaign, including event selection, sponsorship opportunities, and event branding.
• Analyzing event performance data to identify trends, optimize event strategy, and improve ROI for future events.

ASSUMPTION: These sample projects provide applicants with a sense of the types of initiatives they may work on in this role and the skills and experience required to succeed.

❓ Key Questions to Ask During Interview

• Can you describe the typical event planning process and how this role fits into it?
• How does the event marketing team collaborate with other departments, such as sales and partnerships, to align event strategy with business goals?
• What are the most challenging aspects of event planning and execution, and how does the company support its event marketing team in overcoming these challenges?
• How does the company measure the success of its events, and what metrics are most important for this role?
• What opportunities are there for professional growth and development within the event marketing team and the company as a whole?

ASSUMPTION: Asking these questions can help applicants better understand the role, the company culture, and the opportunities for growth and development, enabling them to make a more informed decision about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your event marketing experience and skills, with a focus on quantifiable achievements and results.
• Prepare for your interview by researching Channel Factory's mission, values, and recent events, and practicing your responses to common event marketing interview questions.
• Follow up with the hiring manager or HR department within one week of your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.