Events Marketing Manager

📌 Core Information

🔹 Job Title: Events Marketing Manager

🔹 Company: TruMerit, formerly CGFNS International Inc.

🔹 Location: Philadelphia, Pennsylvania, United States

🔹 Job Type: Full-time/Exempt

🔹 Category: Marketing & Communications

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: Hybrid (2 days on-site per week)

🚀 Job Overview

Key aspects of this role include:

• Leading and managing TruMerit's presence at in-person and virtual events
• Collaborating with executive leadership to create and coordinate events
• Overseeing on-site booth/exhibit experience and vendor management
• Establishing KPIs for events and providing regular reports on success and ROI
• Managing a centralized events calendar and working with MarCom team members

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously. Experience in event planning and execution, particularly in the healthcare industry, is crucial for success in this position.

📋 Key Responsibilities

✅ Work closely with executive leadership to co-create and coordinate events that maximize brand exposure, foster industry relationships, and drive customer engagement on a global scale.

✅ Build and execute a robust international events roadmap, leveraging TruMerit's international brand to expand its footprint across globally relevant events.

✅ Oversee and manage all aspects of TruMerit's on-site booth/exhibit experience, including working with vendors, suppliers, and contractors to drive an immersive, brand-forward experience.

✅ Establish key performance indicators (KPIs) for events and provide regular reports on event success, ROI, and attendee feedback for both domestic and international events.

✅ Create, manage, and share a centralized events calendar to be referenced by board members, executive leadership team, and staff.

✅ Work with MarCom team members to drive messaging, branding, promotions, and campaigns; work with executive leadership to coordinate on-site presence (speaking, meetings, etc.).

ASSUMPTION: This role requires a high level of independence and the ability to manage multiple projects simultaneously. Strong communication and organizational skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or related field

Experience: 7+ years in event management, including significant exposure to trade shows and conventions, preferably for a nonprofit organization tied to the healthcare sector.

Required Skills:

• Strong leadership and team management skills
• Ability to manage and work collaboratively with multiple stakeholders
• Exceptional organizational and project management capabilities
• Ability to use data to inform investment and strategy
• Excellent communication, negotiation, and interpersonal skills
• Ability to work in a fast-paced environment and manage multiple projects simultaneously

Preferred Skills:

• Certification(s) in tradeshow or events planning (CMP, CSEP, CGMP, DES, CTSM)

ASSUMPTION: While a degree in Marketing is preferred, candidates with relevant experience and a strong portfolio may be considered. Familiarity with the healthcare industry is highly desirable but not strictly required.

💰 Compensation & Benefits

Salary Range: Up to $90,000 annually based on experience

Benefits:

• Retirement Plan
• Medical
• Dental
• Vision
• Life Insurance
• Short-term Disability
• Long-term Disability
• Accidental Death and Dismemberment Insurance
• Paid Time Off
• Tuition Reimbursement

Working Hours: Full-time (40 hours per week) with 2 days on-site per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for event managers with similar experience levels in the Philadelphia area. Benefits are subject to change and may be contingent upon employment status.

📌 Applicant Insights

🔍 Company Context

Industry: TruMerit operates in the non-profit sector, focusing on healthcare workforce development, credentials evaluation, and advocacy.

Company Size: TruMerit has 201-500 employees, providing a mid-sized organization structure with opportunities for growth and collaboration.

Founded: 1977, with a rich history in global health workforce development and credentials evaluation.

Company Description:

• TruMerit is an immigration-neutral nonprofit organization that helps foreign educated healthcare professionals live and work in their country of choice by assessing and validating their academic and professional credentials.
• The organization provides foreign students and healthcare professionals with a comprehensive assessment of their academic records to facilitate successful admission to schools in the US and other countries.
• TruMerit advocates for ethical recruitment practices and continuously monitors the global landscape for developing trends in employment recruitment and workplace norms.

Company Specialties:

• Credentials Evaluation
• Nursing Education
• Healthcare
• Education and Migration

Company Website: https://www.trumerit.org/newname

ASSUMPTION: TruMerit's focus on global health workforce development and credentials evaluation makes it an attractive employer for candidates interested in making a significant impact in the healthcare industry.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the organization.

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may oversee event planning team members.

Work Arrangement: Hybrid, with 2 days on-site per week, allowing for a balance between remote work and in-person collaboration.

Growth Opportunities:

• Potential to advance to a senior-level or management position within the Marketing & Communications department.
• Opportunities to gain experience in international event planning and management.
• Chance to work with a diverse, global team and develop cross-cultural communication skills.

ASSUMPTION: This role offers a unique blend of remote and on-site work, providing flexibility while still allowing for face-to-face collaboration and networking opportunities.

🌍 Location & Work Environment

Office Type: Hybrid, with a modern office located in the University City area of Philadelphia.

Office Location(s): 3600 Market Street, Suite 400, Philadelphia, PA 19104, US

Geographic Context:

• Philadelphia is the fifth-most populous city in the United States and offers a diverse cultural scene, rich history, and numerous educational institutions.
• The University City area is home to several universities and hospitals, providing a vibrant and intellectually stimulating environment.
• The office is conveniently located near public transportation, making it easily accessible from various parts of the city and surrounding suburbs.

Work Schedule: Full-time (40 hours per week) with flexible hours and the opportunity for remote work 3 days per week.

ASSUMPTION: The hybrid work arrangement allows for a healthy work-life balance while still providing the opportunity to collaborate and network with colleagues in a professional office environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Chief Marketing Officer (CMO)
• Background check and offer extension

Key Assessment Areas:

• Event planning and management skills
• Communication and collaboration abilities
• Problem-solving and adaptability
• Cultural fit and alignment with TruMerit's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant event planning and management experience, as well as any exposure to the healthcare industry.
• Prepare examples of successful events you've planned or managed, emphasizing your ability to meet or exceed KPIs and ROI targets.
• Demonstrate your understanding of TruMerit's mission and values, and explain how your personal and professional goals align with the organization's objectives.

ATS Keywords: Event Planning, Event Management, Trade Shows, Conventions, Marketing, Brand Exposure, Customer Engagement, Stakeholder Coordination, KPI Establishment, Event Roadmap Development, MarTech Skills, Healthcare Industry Knowledge, Event Execution

ASSUMPTION: TruMerit's application process is designed to assess candidates' event planning and management skills, as well as their cultural fit and alignment with the organization's mission and values.

🛠️ Tools & Technologies

• Microsoft Teams
• Microsoft 365
• Asana
• SharePoint
• Canva
• HubSpot

ASSUMPTION: Familiarity with these tools is preferred but not required, as TruMerit will provide training to the successful candidate.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Innovation
• Global Perspective

Work Style:

• Results-driven
• Adaptable and resilient
• Strong communicator and collaborator
• Proactive and solution-oriented
• Committed to continuous learning and professional development

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and can you manage multiple projects simultaneously?
• Are you comfortable working with diverse, global teams and collaborating with stakeholders at various levels within the organization?
• Do you possess strong organizational skills and the ability to prioritize and manage your time effectively?

ASSUMPTION: TruMerit values candidates who demonstrate a strong work ethic, commitment to excellence, and a global perspective. Successful candidates will be able to thrive in a dynamic, collaborative environment and contribute to the organization's mission and values.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may be challenging for some candidates.
• Working with diverse, global teams may require additional communication and cultural sensitivity.
• Occasional travel may be required for on-site event support and coordination.
• Balancing remote work and on-site collaboration may present unique challenges for some candidates.

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• Compared to other event planning roles, this position offers a unique blend of remote and on-site work, providing flexibility while still allowing for face-to-face collaboration and networking opportunities.
• TruMerit's focus on global health workforce development and credentials evaluation makes it an attractive employer for candidates interested in making a significant impact in the healthcare industry.
• This role offers opportunities for growth and advancement within the organization, with potential to advance to a senior-level or management position within the Marketing & Communications department.

ASSUMPTION: Candidates should consider their personal and professional goals, as well as their preferred work arrangement, when comparing this role to similar positions in the industry.

📝 Sample Projects

• Planning and executing a successful international healthcare conference, including coordinating with vendors, speakers, and attendees from multiple countries.
• Developing and implementing a comprehensive event roadmap that maximizes brand exposure and drives customer engagement on a global scale.
• Creating and managing a centralized events calendar that streamlines communication and collaboration among TruMerit's executive leadership team, board members, and staff.

ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities associated with the Events Marketing Manager role at TruMerit.

❓ Key Questions to Ask During Interview

• Can you describe the typical event planning process at TruMerit, and how this role fits into that process?
• How does TruMerit support the professional development and growth of its employees, particularly in the Marketing & Communications department?
• Can you provide examples of how TruMerit's values are demonstrated in the day-to-day work environment?
• What are the most significant challenges facing the Events Marketing Manager role in the next 1-2 years, and how can this role contribute to addressing those challenges?
• How does TruMerit measure the success of its events, and what KPIs are most important for this role to focus on?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, work environment, and cultural fit of the Events Marketing Manager role at TruMerit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant event planning and management experience, as well as any exposure to the healthcare industry.
• Prepare examples of successful events you've planned or managed, emphasizing your ability to meet or exceed KPIs and ROI targets.
• Demonstrate your understanding of TruMerit's mission and values, and explain how your personal and professional goals align with the organization's objectives.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.