📌 Core Information
🔹 Job Title: Events Marketing Manager
🔹 Company: Highspring
🔹 Location: Atlanta, GA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with 25% travel)
🚀 Job Overview
Key aspects of this role include:
- Strategic and executional lead for event media efforts across Highspring and Vaco by Highspring brands
- End-to-end planning, execution, and optimization of event marketing initiatives
- Driving brand visibility, lead generation, and customer engagement through impactful events
- Collaboration with internal teams, executives, and partners to ensure alignment with broader marketing goals
- Analyzing event performance metrics to inform future strategies and improve program execution
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Manages and optimizes the company’s presence at industry events, trade shows, webinars, and partner-hosted activations
✅ Develops and executes multi-channel event promotion strategies across email, digital, and partner platforms
✅ Leads internal employee engagement for events by coordinating communications and promoting attendance
✅ Partners with executives to support thought leadership visibility at events through speaking opportunities and personalized engagement strategies
✅ Oversees all aspects of channel marketing related to events, collaborating with sales, partnerships, and product marketing teams
✅ Manages event-related web pages, content, and registration workflows to ensure alignment with campaign goals and seamless audience experience
✅ Analyzes event performance metrics and partner activation outcomes to inform future event strategies and continuously improve program execution
ASSUMPTION: This role involves a significant amount of planning, coordination, and data analysis to ensure successful event marketing campaigns.
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: 3+ years of experience in events marketing, preferably in a professional services, B2B, or talent solutions environment.
Required Skills:
- Proven track record managing both organic and paid event strategies and execution
- Deep understanding of social media platform best practices, algorithms, and audience engagement tactics
- Experience with employee advocacy platforms and executive thought leadership
- Familiarity with WordPress, HubSpot, Sprout Social, and major ad platforms
- Strong writing and storytelling skills with the ability to tailor messages to different audiences
- Analytical mindset with the ability to pull insights from data and make recommendations
- Social strategy development, platform expertise, and campaign management skills
Preferred Skills:
- Experience with specific event management software or tools
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in events marketing and be comfortable working with various teams and stakeholders to achieve common goals.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on local laws and company policy)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with 25% travel required
ASSUMPTION: The salary range provided is an estimate based on local laws and company policy. Actual compensation may vary based on individual qualifications, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Information Technology & Services
Company Size: 201-500 employees
Founded: 2011
Company Description:
- Highspring is a leading global professional services organization with three integrated offerings—Consulting, Managed Services, and Talent Solutions.
- The company specializes in delivering tailored Talent Solutions through Vaco by Highspring.
- Highspring has over 10,000 employees across 45+ offices worldwide, providing partners with the agility to thrive in a rapidly changing world.
Company Specialties:
- Implementation
- Strategic Planning & Advisory
- Project Management & PMO
- Healthcare IT
- Revenue Cycle Management
- Consulting
- Talent Solutions
- Service Desk
- EHR Optimization
- EHR Implementation
Company Website: https://www.highspring.com/about-us/pivot-point-consulting/
ASSUMPTION: Highspring is a well-established company with a strong focus on professional services and talent solutions, providing ample opportunities for growth and development.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Director and may have team members reporting to them.
Work Arrangement: On-site with 25% travel required for events
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on diverse projects and events, expanding skills and knowledge
- Chance to collaborate with various teams and stakeholders, fostering professional development
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 5501 Virginia Way, Suite 120, Brentwood, Tennessee 37027, US
Geographic Context:
- Atlanta, GA, is a major metropolitan area with a diverse population and vibrant culture
- The office is located in a suburban area with easy access to amenities and public transportation
- The city offers a variety of housing options, dining, and entertainment choices
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely occasionally
ASSUMPTION: The Atlanta office provides a collaborative and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess communication skills and cultural fit
- In-depth interview with the Marketing Director to discuss the role, responsibilities, and qualifications
- Skills assessment or case study to evaluate problem-solving and strategic thinking abilities
- Final interview with key stakeholders to discuss the role and answer any remaining questions
Key Assessment Areas:
- Event planning and execution skills
- Strategic thinking and problem-solving abilities
- Communication and collaboration skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in events marketing
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions that focus on problem-solving, communication, and collaboration
- Research the company and industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Events Marketing, Event Planning, Event Execution, Brand Visibility, Lead Generation, Customer Engagement, Strategic Planning, Data Analysis, Marketing Campaigns, Thought Leadership, Employee Engagement, Partner Collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's event planning and execution skills, strategic thinking, communication, and cultural fit.
🛠️ Tools & Technologies
- WordPress
- HubSpot
- Sprout Social
- Major ad platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
- Event management software (e.g., Eventbrite, Cvent, Bizzabo)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to plan, execute, and analyze event marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Expertise
- Innovation
- Accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving goals
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you results-driven and focused on achieving goals?
- Are you adaptable and open to change, especially in a fast-paced environment?
- Do you have strong communication and interpersonal skills?
ASSUMPTION: Candidates who align with Highspring's company values and work style will be the best fit for this role and the company culture.
⚠️ Potential Challenges
- Managing multiple events and deadlines simultaneously
- Balancing the needs of various stakeholders, including internal teams, executives, and partners
- Adapting to changes in event plans and priorities
- Travel requirements for on-site events
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Events Marketing Manager vs. Event Coordinator: The Events Marketing Manager role focuses more on strategic planning, execution, and optimization, while the Event Coordinator role is more focused on tactical event planning and logistics.
- Events Marketing Manager vs. Marketing Manager: The Events Marketing Manager role is specialized in event marketing, while the Marketing Manager role oversees all marketing channels and campaigns, including events.
- Career progression: This role offers opportunities to grow into a leadership position within the marketing department, such as Senior Events Marketing Manager or Marketing Director.
ASSUMPTION: Understanding the differences between similar roles and the potential career progression opportunities can help candidates determine if this role is the right fit for their long-term career goals.
📝 Sample Projects
- Planning and executing a successful industry conference, including speaker management, sponsorships, and promotional activities
- Developing and implementing a multi-channel event promotion strategy that drives registrations and engagement
- Analyzing event performance metrics to identify trends, optimize future events, and report on the impact of event marketing campaigns
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Events Marketing Manager role at Highspring.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role collaborate with other departments, such as sales and partnerships?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- What opportunities are there for professional growth and development within the company?
- How does Highspring support work-life balance for employees, especially those with travel requirements?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on problem-solving, communication, and collaboration
- Research the company and industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
