Events Marketing Manager

📌 Core Information

🔹 Job Title: Events Marketing Manager

🔹 Company: LILT

🔹 Location: London, London, City of, United Kingdom

🔹 Job Type: Full-Time, Hybrid (3 days in-office)

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strategizing and executing events to engage the enterprise audience
• Collaborating with cross-functional teams to align event goals with company objectives
• Managing event budgets, vendors, and venues to ensure cost-effectiveness and high-quality experiences
• Analyzing event performance and presenting post-event reports
• Contributing to pipeline growth and market presence through successful event management

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Conference Strategy and Planning: Create and execute strategies for attending corporate tradeshows, hosting events, building prospecting lists, managing the commercial event calendar, and evaluating event effectiveness and ROI

✅ Budget Management: Track detailed budgets for each event, ensuring cost-effectiveness while delivering high-quality experiences

✅ Vendor and Venue Management: Negotiate contracts with venues, vendors, and service providers, ensuring favorable terms and high service standards

✅ Attendee Experience: Oversee all aspects of attendee experience, from pre-event communication to post-event follow-up, ensuring a high level of engagement and satisfaction

✅ On-site Event Management: Execute on-site event logistics, including shipping, setup, registration, AV, catering, and troubleshooting to ensure smooth operations

✅ Cross-functional Collaboration: Work closely with Marketing, Sales, and Executive teams to align event goals with broader company objectives

✅ Promotion and Marketing: Collaborate with the marketing team to develop promotional campaigns to drive attendance and awareness, using email marketing and social media

✅ Post-event Reporting: Analyze event performance, gather attendee feedback, and present post-event reports

✅ Email Marketing: Write and send emails for event-related campaigns

✅ Social Media: Set up a social media schedule for pre-, during, and post-event posts

ASSUMPTION: This role requires strong analytical and problem-solving skills, with a data-driven approach to decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 5 years of experience in B2B marketing, preferably in the high-tech industry

Required Skills:

• Proven track record of developing and executing successful event campaigns, generating contributed pipeline
• Strong understanding of the corporate enterprise landscape, preferably in AI or Tech
• Exceptional communication and presentation skills, both written and verbal
• Ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines while remaining detail-oriented
• Strong analytical and problem-solving skills, with a data-driven approach to decision making
• Proficiency in CRM and marketing automation platforms, such as Salesforce, Hubspot, and/or Marketo

Preferred Skills:

• Experience with social media, content, and other areas of demand generation programs

ASSUMPTION: Candidates should be willing to travel up to 30% of the time, as needed for events.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in London)

Benefits:

• Market salary, meaningful equity, and pension scheme contribution
• Medical, dental, and vision insurance
• Basic life assurance
• Monthly lifestyle benefit stipend via the Fringe platform

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Translation and Localization

Company Size: 201-500 employees (Mid-size)

Founded: 2015

Company Description:

• LILT is the leading AI solution for enterprise translation, enabling global organizations to adopt a true AI translation strategy
• The company's Contextual AI Engine, Connector APIs, and Human Adaptive Feedback enable innovative, category-defining organizations to deliver multilingual, digital customer experiences at scale
• LILT is trusted by brands like Intel, ASICS, WalkMe, and Canva, and is backed by visionary investors including Intel Capital, Sequoia Capital, and Redpoint

Company Specialties:

• Computer-aided translation
• Deep learning
• Machine learning
• Design
• Neural machine translation
• Translation managed services
• Language service provider

Company Website: lilt.com

ASSUMPTION: LILT's focus on AI-powered enterprise translation solutions sets it apart in the industry, offering unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: Mid-level Marketing Manager

Reporting Structure: Reports directly to the Chief Marketing Officer and works closely with the regional Field Sales team

Work Arrangement: Hybrid (3 days in-office, 2 days remote)

Growth Opportunities:

• Potential to grow into a leadership role as the company expands its event marketing efforts
• Opportunities to collaborate with cross-functional teams and contribute to the company's overall success
• Possibility to work on high-impact projects with significant budget and team responsibility

ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and cross-functional collaboration, providing a well-rounded experience for a Marketing Manager.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in-office, 2 days remote)

Office Location(s): London, United Kingdom

Geographic Context:

• London is a major global city with a thriving tech industry and a multicultural population
• The city offers a high quality of life, with numerous cultural attractions, restaurants, and entertainment options
• London is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time, 40 hours per week, with flexible hours and the ability to work from home two days a week

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the energy and collaboration of an in-office environment while also benefiting from the flexibility and convenience of remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and a member of the marketing team
• Final interview with the Chief Marketing Officer
• Background check and offer

Key Assessment Areas:

• Event planning and management skills
• Budgeting and financial acumen
• Communication and presentation skills
• Analytical and problem-solving skills
• Cultural fit and alignment with LILT's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your event planning experience and problem-solving skills
• Research LILT's company culture and mission to demonstrate your enthusiasm and alignment with the organization
• Be prepared to discuss your approach to event marketing and your ideas for driving attendance and engagement

ATS Keywords: Event Planning, Marketing, Budget Management, Vendor Management, Attendee Experience, On-site Event Management, Cross-functional Collaboration, Promotion, Email Marketing, Social Media, Analytical Skills, Problem-solving Skills, CRM, Marketing Automation

ASSUMPTION: LILT's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the organization and the role.

🛠️ Tools & Technologies

• CRM and marketing automation platforms, such as Salesforce, Hubspot, and/or Marketo
• Event management software, such as Cvent, Bizzabo, or Allie.ai
• Social media platforms, such as LinkedIn, Twitter, and Facebook
• Email marketing tools, such as Mailchimp or Constant Contact

ASSUMPTION: The tools and technologies required for this role are standard in the event marketing industry and can be learned or transferred from similar roles.

👔 Cultural Fit Considerations

Company Values:

• Innovation: LILT values continuous learning and improvement, encouraging employees to challenge the status quo and drive progress
• Collaboration: LILT fosters a culture of teamwork and cross-functional collaboration, with a focus on collective success
• Customer-centricity: LILT prioritizes the needs and perspectives of its customers, ensuring that its products and services meet their evolving demands

Work Style:

• Strategic: LILT values a strategic mindset, with a focus on long-term goals and impact
• Data-driven: LILT relies on data and analytics to inform decision-making and measure success
• Adaptable: LILT encourages flexibility and adaptability, with a willingness to pivot and adjust as needed

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable managing multiple projects simultaneously?
• Are you comfortable working with data and analytics to inform decision-making and measure success?
• Do you have a proven track record of developing and executing successful event campaigns, generating contributed pipeline?
• Are you comfortable working with a diverse range of stakeholders, including customers, vendors, and internal teams?

ASSUMPTION: LILT's culture values strategic thinking, data-driven decision-making, and adaptability, with a focus on collective success and customer-centricity.

⚠️ Potential Challenges

• Managing event budgets and vendor contracts may require strong negotiation and financial acumen
• On-site event management may involve long hours and tight deadlines, with a need to remain calm under pressure
• Working with a diverse range of stakeholders may require strong communication and interpersonal skills
• The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected with the team

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt to changing circumstances.

📈 Similar Roles Comparison

• Compared to a traditional Marketing Manager role, this position places a greater emphasis on event planning and management, with a focus on driving attendance and engagement
• Unlike a Field Marketing Manager role, this position is more focused on event strategy and execution, rather than field-based activities and local market development
• Compared to an Event Coordinator role, this position requires a higher level of strategic thinking, budget management, and cross-functional collaboration

ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and cross-functional collaboration, providing a well-rounded experience for a Marketing Manager.

📝 Sample Projects

• Planning and executing a large-scale industry conference, including vendor management, speaker coordination, and on-site logistics
• Developing and implementing a targeted email marketing campaign to drive attendance for a series of regional events
• Analyzing event performance data to identify trends, optimize future events, and maximize ROI

ASSUMPTION: These sample projects illustrate the strategic, tactical, and analytical aspects of the Events Marketing Manager role, showcasing the breadth of responsibilities and the impact of the position on the company's success.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with the regional Field Sales team, and what are the key objectives for event marketing in the next year?
• What are the most successful events LILT has hosted in the past, and what lessons can be learned from those experiences?
• How does LILT measure the success of its events, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for growth and professional development within the marketing team and the company as a whole?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and provides valuable insights into the expectations and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your event planning experience and problem-solving skills
• Research LILT's company culture and mission to demonstrate your enthusiasm and alignment with the organization
• Be prepared to discuss your approach to event marketing and your ideas for driving attendance and engagement
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.