📌 Core Information
🔹 Job Title: Events Marketing Manager
🔹 Company: ZoomInfo Technologies LLC
🔹 Location: Vancouver, Washington, United States
🔹 Job Type: Hybrid (In office 3 days per week, up to 30% travel)
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Supporting strategy and execution of high-impact events to drive pipeline and revenue generation
- Managing end-to-end execution of third-party tradeshow events and collaborating with Field Marketing
- Assisting in planning and logistics of event activations and supporting onsite staffing for first-party events
- Tracking event performance using metrics and helping analyze ROI to optimize future strategies
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving business outcomes through events.
📋 Key Responsibilities
✅ Own and manage key third-party tradeshow events, from pre-event strategy to on-site coordination and post-event follow-up
✅ Collaborate with Field Marketing to develop event strategies, manage registration, and ensure post-event engagement with Sales and Customer Success teams
✅ Support the execution of high-impact event activations that generate interest, elevate the brand, and drive business opportunities
✅ Ensure smooth logistical execution at events, coordinating timelines, resources, and cross-functional communication
✅ Track event performance using metrics such as registration/attendance, account engagement, pipeline, and revenue generation
✅ Help analyze ROI and assist in using event insights to optimize future strategies
✅ Assist in building a set of standard event resources and templates to streamline planning and execution for Field Marketing and Sales teams
✅ Partner closely with Field Marketing, Sales, and other teams to align event objectives with larger demand generation and marketing goals
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on event management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in event planning, marketing, or related fields
Required Skills:
- Strong organizational skills and attention to detail
- Excellent communication and interpersonal skills
- Ability to manage multiple tasks and adapt in a fast-paced environment
- Proactive attitude and eagerness to learn and grow within the events and marketing space
Preferred Skills:
- Agility in swiftly moving on new initiatives while consistently delivering on long-term strategic plans
- A commitment to high standards in working with Executives, Sales, and Marketing
- The ability to build consensus among diverse stakeholder groups and subject matter experts
ASSUMPTION: Candidates should have a strong foundation in event planning and marketing, with a proven track record of delivering successful events.
💰 Compensation & Benefits
Salary Range: $81,600 - $112,200 USD per year
Benefits:
- Comprehensive benefits
- Holistic mind, body, and lifestyle programs
Working Hours: Full-time, with up to 30% travel required
ASSUMPTION: The salary range provided is based on industry standards for this role, experience level, and location. Benefits are competitive and focus on overall well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 2007 (as DiscoverOrg, rebranded as ZoomInfo in 2019)
Company Description:
- ZoomInfo is the go-to-market platform that helps businesses find, acquire, and grow their customers
- The company delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide
- ZoomInfo is recognized for its data privacy and security, with industry-leading GDPR and CCPA compliance
Company Specialties:
- GTM platform and strategy
- Sales and marketing intelligence
- Sales engagement and contact data
- Intent data and lead generation
- Account-based marketing (ABM)
- Data accuracy, hygiene, and orchestration
Company Website: zoominfo.com
ASSUMPTION: ZoomInfo is a well-established company in the software development industry, with a strong focus on data privacy and security.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: This role reports to the Senior Manager, Event Marketing
Work Arrangement: Hybrid, with an expectation to be in the office 3 days per week and up to 30% travel
Growth Opportunities:
- Potential to take on more responsibilities and advance within the event marketing team
- Opportunities to learn and develop skills in event strategy, cross-functional collaboration, and data analysis
- Possibility to expand into other areas of marketing or take on leadership roles
ASSUMPTION: This role offers opportunities for professional growth and development within the event marketing team and the broader marketing organization.
🌍 Location & Work Environment
Office Type: Hybrid, with an expectation to be in the office 3 days per week
Office Location(s): Vancouver, Washington, United States
Geographic Context:
- Vancouver, Washington, is located in the Pacific Northwest region of the United States
- The city offers a mix of urban and outdoor living, with easy access to nature and recreational activities
- Vancouver has a moderate climate, with mild winters and warm, dry summers
Work Schedule: Full-time, with up to 30% travel required
ASSUMPTION: The hybrid work arrangement allows for flexibility while maintaining a strong connection to the company's on-site culture and resources.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the event marketing team
- Final interview with the senior manager or director
Key Assessment Areas:
- Event planning and management skills
- Cross-functional collaboration and communication
- Data analysis and reporting
- Alignment with company values and culture
Application Tips:
- Highlight your event planning experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare examples of successful events you've managed and the impact they had on business outcomes
ATS Keywords: Event Planning, Marketing, Event Strategy, Cross-Functional Collaboration, Data Analysis, Event Execution, Event Management
ASSUMPTION: The application process will focus on assessing your event planning skills, strategic thinking, and cultural fit within the ZoomInfo team.
🛠️ Tools & Technologies
- Event management platforms (e.g., Cvent, Eventbrite)
- Project management tools (e.g., Asana, Trello)
- Data analysis and reporting tools (e.g., Excel, Google Analytics)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with event management, project management, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Results-driven
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and analytical
- Results-oriented and accountable
Self-Assessment Questions:
- How do you ensure that events align with overall company objectives and strategies?
- Describe a time when you had to manage multiple tasks and adapt to changes in a fast-paced environment
- How do you approach building consensus among diverse stakeholder groups with differing priorities?
ASSUMPTION: ZoomInfo values candidates who are customer-focused, innovative, collaborative, accountable, and results-driven, with a strong work ethic and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple events simultaneously and balancing priorities
- Adapting to changes in event plans or logistics
- Collaborating effectively with cross-functional teams and stakeholders
- Analyzing and reporting on event performance metrics
- Meeting or exceeding revenue generation targets for events
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to manage multiple priorities and stakeholders effectively.
📈 Similar Roles Comparison
- This role focuses more on event execution and management than strategy development compared to a Senior Event Marketing Manager
- Unlike other event marketing roles, this position requires up to 30% travel for on-site event support
- Career progression in event marketing could lead to roles with more strategic responsibilities or management oversight
ASSUMPTION: This role offers a unique blend of event management and strategic planning, with opportunities for growth and development within the event marketing team.
📝 Sample Projects
- Managing a high-impact third-party tradeshow event, from pre-event strategy to on-site coordination and post-event follow-up
- Collaborating with Field Marketing to develop an event strategy that drives pipeline and revenue generation
- Assisting in planning and logistics for an event activation that generates interest, elevates the brand, and drives business opportunities
ASSUMPTION: These sample projects illustrate the range of responsibilities and the strategic, hands-on nature of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall event marketing strategy for the company?
- What are the most challenging aspects of managing events for ZoomInfo, and how can I best prepare for them?
- How does the event marketing team collaborate with other departments, such as Sales and Product Marketing?
- What opportunities are there for professional growth and development within the event marketing team or the broader marketing organization?
- How does ZoomInfo support work-life balance for employees in this role?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your event planning experience and achievements
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Prepare examples of successful events you've managed and the impact they had on business outcomes
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
