📌 Core Information
🔹 Job Title: Events Marketing Manager
🔹 Company: CARTO
🔹 Location: Spain or UK (Remote, preferably Madrid or London)
🔹 Job Type: Full-time (Remote)
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Own and manage global events marketing strategy
- Plan and execute CARTO-hosted events and sponsored events
- Collaborate with cross-functional teams to maximize event ROI
- Leverage data to drive event strategy and measure success
ASSUMPTION: This role requires a high level of organization, proactivity, and strong communication skills to manage multiple events and stakeholders effectively.
📋 Key Responsibilities
✅ Own and manage the events planning and delivery process for both owned and sponsored events across the globe
✅ Be the lead marketer responsible for organizing CARTO-hosted events, working with multiple internal and external stakeholders to ensure success
✅ Identify priority events for CARTO to participate in, enabling lead generation and brand awareness in key markets
✅ Collaborate with sales teams to maximize pipeline generated from events, ensuring prudent lead collection and follow-up using tools such as Hubspot, Apollo, and Salesforce
✅ Work with Demand Generation to market CARTO's events presence effectively through channels such as social, email marketing, and outbound campaigns
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and attention to detail to ensure successful event execution and follow-up.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of experience working in events marketing in a tech company
Required Skills:
- Proven experience in events marketing within a tech company
- Experience working with teams in multiple locations and cultures
- Experience working with marketing technology (e.g., Hubspot, Salesforce, Content Management Systems)
- An eye for design and brand guardianship
Preferred Skills:
- Fluency in Spanish and English
- Experience with event management software
ASSUMPTION: Strong organizational, communication, and project management skills are essential for success in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-level events marketing role in Spain and the UK)
Benefits:
- Competitive, results-based compensation
- Access to employee stock options plan
- Private medical insurance
- Flexible work hours in a focused but casual environment
- Education stipend
- Flexible compensation
- English classes
Working Hours: Full-time, flexible hours with a focus on results and outcomes
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Location Intelligence and Spatial Analytics Software
Company Size: 51-200 employees (Small to Medium-sized Enterprise)
Founded: 2012
Company Description:
- CARTO is the leading cloud-native location intelligence platform, trusted by data scientists, data analysts, and developers from companies such as Vodafone, IKEA, Decathlon, Coca-Cola, and Mastercard to provide geospatial insights for use cases such as site selection, geomarketing, route optimization, network planning, and much more.
- With an exceptionally diverse team of 150 people spread across the US and Europe, CARTO (backed by Insight Partners, Accel Partners, Salesforce Ventures, and Earlybird Ventures, among others) is changing the way companies analyze location data, making it simple to do this straight out of modern, cloud data warehouses.
Company Specialties:
- Big data visualization
- Online mapping
- Geospatial databases
- Big data analysis
- Prediction
- Location analysis
- Location Intelligence
- And Data Science
Company Website: carto.com
ASSUMPTION: CARTO's focus on location intelligence and spatial analytics makes it a unique and innovative company in the tech industry.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the VP of Marketing and works closely with cross-functional teams, including sales, pre-sales, data science, and product
Work Arrangement: Remote with a preference for candidates based in Madrid or London
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunity to learn and develop skills in event management, marketing technology, and data analysis
- Chance to work with a diverse, global team and gain international experience
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.
🌍 Location & Work Environment
Office Type: Remote-first with the option to work from CARTO's offices in Madrid or London
Office Location(s): Madrid, Spain; London, UK
Geographic Context:
- Madrid, Spain: A vibrant, multicultural city with a strong tech industry and a high quality of life
- London, UK: A global hub for technology, finance, and culture, offering a diverse and dynamic work environment
Work Schedule: Full-time, flexible hours with a focus on results and outcomes
ASSUMPTION: Both Madrid and London offer exciting opportunities for personal and professional growth, with a diverse range of cultural experiences and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Behavioral and situational interview with the hiring manager to discuss past experiences and problem-solving skills
- Final interview with the VP of Marketing to discuss long-term goals and fit within the team
Key Assessment Areas:
- Event planning and management skills
- Cross-functional team collaboration
- Data-driven decision-making
- Adaptability and problem-solving
Application Tips:
- Highlight relevant event marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of CARTO's mission and how your skills align with the role's requirements
- Prepare examples of successful events you've managed and the outcomes achieved
ATS Keywords: Events marketing, event planning, event management, lead generation, data analysis, marketing technology, brand awareness, stakeholder management, project management
ASSUMPTION: CARTO's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Hubspot
- Salesforce
- Apollo
- Content Management Systems (e.g., WordPress, Drupal)
- Event management software (e.g., Bizzabo, Eventbrite)
ASSUMPTION: Familiarity with these tools and technologies is beneficial but not always required, as CARTO provides training and support for new team members.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Challenger mindset
- Collaborative
- Transparent
Work Style:
- Results-focused
- Proactive and self-motivated
- Strong communicator and team player
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you stay organized and manage multiple events simultaneously?
- Can you provide an example of a time when you had to adapt quickly to a change in event plans or logistics?
- How do you approach collaborating with cross-functional teams to achieve common goals?
ASSUMPTION: CARTO values candidates who align with their company values and work style, as this contributes to a positive and productive work environment.
⚠️ Potential Challenges
- Managing multiple events simultaneously, requiring strong organizational skills and time management
- Working with remote teams and stakeholders, necessitating effective communication and collaboration
- Adapting to changes in event plans or logistics, requiring flexibility and problem-solving skills
- Balancing event planning with other marketing responsibilities, demanding strong prioritization and time management
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional event marketing roles, this position requires a strong focus on data-driven decision-making and lead generation
- CARTO's global presence and remote work arrangement offer unique opportunities for international collaboration and exposure
- This role offers significant growth potential, with opportunities to learn and develop skills in event management, marketing technology, and data analysis
ASSUMPTION: This role is unique in its focus on location intelligence and spatial analytics, offering candidates the opportunity to work in an innovative and growing industry.
📝 Sample Projects
- Planning and executing a successful Spatial Data Science Conference in London or New York
- Managing a global roadshow series to raise brand awareness and generate leads
- Collaborating with the sales team to maximize event ROI and pipeline generation
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from event planning and execution to cross-functional team collaboration and data analysis.
❓ Key Questions to Ask During Interview
- How does CARTO measure the success of its events, and how can I contribute to improving these metrics?
- Can you describe the team structure and dynamics within the marketing department?
- How does CARTO support the professional development and growth of its employees?
- What are the most significant challenges facing the events marketing team in the coming year, and how can this role contribute to addressing them?
- How does CARTO approach working with remote teams and stakeholders?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture, as well as their commitment to driving success and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant event marketing experience and skills
- Prepare examples of successful events you've managed and the outcomes achieved
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
