Events Marketing Manager

📌 Core Information

🔹 Job Title: Events Marketing Manager

🔹 Company: Channel Factory

🔹 Location: New York, United States

🔹 Job Type: Hybrid (2-3 days on-site per week)

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (with flexibility for remote work)

🚀 Job Overview

Key aspects of this role include:

• Leading event planning, execution, and optimization for US-based industry events, sponsorships, and client activations
• Collaborating cross-functionally with sales, partnerships, and leadership to align event strategy with business goals
• Managing vendor relationships, budgets, timelines, and logistics for conferences and hosted events
• Supporting broader brand marketing initiatives, especially around tentpole moments and strategic partnerships
• Representing Channel Factory externally as a brand ambassador at events

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on event planning and marketing skills.

📋 Key Responsibilities

✅ Own the planning, execution, and post-event analysis of all US-based industry events, sponsorships, client activations, and internal gatherings

✅ Work cross-functionally with sales, partnerships, and leadership to align event strategy with business goals and audience engagement

✅ Manage vendor relationships, budgets, timelines, and logistics for conferences and hosted events

✅ Collaborate with content and design teams to develop event collateral, signage, swag, and branded materials

✅ Track and measure the success of each event, capturing insights to improve performance and ROI

✅ Support broader brand marketing initiatives, especially around tentpole moments and strategic partnerships

✅ Represent the brand externally with confidence and professionalism, serving as an ambassador of Channel Factory at events

✅ All additional duties as assigned

ASSUMPTION: This role involves a high level of organization, multitasking, and adaptability to manage multiple events and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 4-5 years of event marketing or experiential marketing experience, preferably in the media, ad tech, or digital marketing industry

Required Skills:

• Proven event planning and execution experience
• Strong project management and vendor coordination skills
• Excellent communication and teamwork skills
• Ability to work independently and manage multiple projects simultaneously
• Familiarity with tools like Salesforce, HubSpot, or similar CRM/project management platforms (a plus)

Preferred Skills:

• Experience in the media, ad tech, or digital marketing industry
• Fluency in additional languages

ASSUMPTION: Candidates with relevant industry experience and a strong track record of successful event management will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $110,000 per year (based on industry standards for mid-level marketing roles in New York)

Benefits:

• Competitive salary
• Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance)
• Cell phone and Wi-Fi reimbursement
• NatureBox credit for snacks
• Work-life flexibility

Working Hours: Full-time (40 hours per week) with flexibility for remote work and on-site presence 2-3 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in New York. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 501-1,000 employees (Mid-sized company with a start-up culture)

Founded: 2010 (15 years of experience in the industry)

Company Description:

• Channel Factory provides intelligent marketing solutions for conscious brands and agencies
• Focuses on contextual safety, suitability, and performance for brands and agencies
• Offers a platform that helps marketers implement, automate, and scale their marketing programs across various channels

Company Specialties:

• Audience Analytics & Insights
• Brand Safety
• SaaS
• Digital Advertising
• Video Advertising
• Brand Suitability
• Media Buying
• YouTube Advertising
• Content Targeting
• AdTech
• Social Media Advertising
• CTV
• TikTok
• Programmatic
• Contextual Advertising

Company Website: channelfactory.com

ASSUMPTION: Channel Factory's focus on contextual suitability and conscious marketing sets it apart in the advertising industry, offering applicants a unique opportunity to work at the intersection of marketing and suitability.

📊 Role Analysis

Career Level: Mid-level (Individual Contributor)

Reporting Structure: This role reports directly to the VP of Marketing and works cross-functionally with sales, partnerships, and leadership teams

Work Arrangement: Hybrid (2-3 days on-site per week, with flexibility for remote work)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing team
• Opportunities to work on high-impact projects and initiatives
• Chance to gain experience in a fast-growing, innovative company

ASSUMPTION: This role offers growth opportunities for individuals looking to advance their careers in marketing, with the potential to take on more responsibilities and work on high-impact projects.

🌍 Location & Work Environment

Office Type: Hybrid (with flexibility for remote work)

Office Location(s): New York, New York

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous events and attractions
• The city is a major hub for the advertising and marketing industries
• New York's time zone (EST) may require some flexibility for coordinating with global teams

Work Schedule: Full-time (40 hours per week) with flexibility for remote work and on-site presence 2-3 days per week

ASSUMPTION: The hybrid work arrangement offers applicants the best of both worlds – the opportunity to work remotely and the chance to collaborate and build relationships in person.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Interview with the hiring manager (VP of Marketing)
• Final interview with key stakeholders from the marketing team
• Background check and offer extension

Key Assessment Areas:

• Event planning and management skills
• Communication and teamwork abilities
• Problem-solving and adaptability
• Alignment with Channel Factory's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your event planning and marketing experience
• Include specific examples of successful events you've managed and the impact you made
• Demonstrate your understanding of Channel Factory's mission and values in your application materials

ATS Keywords: Event Planning, Marketing, Event Management, Cross-Functional Collaboration, Brand Marketing, Event Strategy, Vendor Coordination, Project Management

ASSUMPTION: Applicants should focus on demonstrating their event planning and management skills, as well as their ability to work collaboratively and adapt to different situations.

🛠️ Tools & Technologies

• Salesforce
• HubSpot
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Event planning and management software (e.g., Cvent, Eventbrite, Bizzabo)

ASSUMPTION: Familiarity with CRM and event planning software is beneficial for this role, but not always required.

👔 Cultural Fit Considerations

Company Values:

• Conscious Marketing
• Data-Driven Decisions
• Collaboration
• Innovation
• Results-Oriented

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively and cross-functionally with various teams?
• Do you have a strong results-oriented mindset and a commitment to continuous improvement?

ASSUMPTION: Applicants who align with Channel Factory's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple events and deadlines simultaneously
• Balancing strategic thinking and hands-on execution
• Working with various vendors and stakeholders
• Adapting to changes in event plans and logistics

ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to changes, and work collaboratively with various teams to succeed in this role.

📈 Similar Roles Comparison

• This role focuses more on event planning and execution than strategy development compared to senior-level event marketing positions
• Channel Factory's focus on contextual suitability sets it apart from other advertising services companies
• This role offers growth opportunities for individuals looking to advance their careers in marketing

ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Planning and executing a large-scale industry conference, including vendor management, logistics, and on-site support
• Developing and implementing a strategic event marketing plan to drive brand awareness and engagement for a new product launch
• Managing a series of client activations, including event logistics, collateral development, and post-event analysis

ASSUMPTION: Applicants should be prepared to provide specific examples of their event planning and management experience in their interviews.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Channel Factory?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Channel Factory support the growth and development of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Channel Factory approach event planning and management, and what tools and resources are available to support success in this role?

ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and their understanding of Channel Factory's business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your event planning and marketing experience
• Prepare examples of successful events you've managed and the impact you made
• Demonstrate your understanding of Channel Factory's mission and values in your application materials
• Follow up with the hiring manager (VP of Marketing) one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.