Events Marketing Specialist

📌 Core Information

🔹 Job Title: Events Marketing Specialist

🔹 Company: Thomson Reuters

🔹 Location: Singapore (SGP-Singapore-ALICE@Mediapolis)

🔹 Job Type: Full-Time (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: 2025-06-03

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid option (2-3 days in the office)

🚀 Job Overview

Key aspects of this role include:

• Leading marketing planning and execution for Thomson Reuters Legal Media Group events portfolio
• Securing sponsorship leads, participant attendance, and seat sales for events
• Developing and executing social media strategies to meet event objectives
• Managing marketing plans and coordinating with event producers
• Proactively contributing ideas and feedback beyond marketing elements of events

ASSUMPTION: This role requires strong marketing skills, particularly in B2B events, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Develop and execute social media strategy for events to meet objectives and track success, including commercial returns and customer feedback

✅ Manage marketing plans for events, identifying opportunities to cross-market multiple events

✅ Work closely with event producers to produce clear marketing briefs, goals, and responsibilities from the outset of every event

✅ Proactively contribute ideas and feedback beyond marketing elements of events

✅ Coordinate with event producer and layout artist for the production of all events marketing collateral (including website banners and onsite materials)

✅ Write compelling copy for all promotional materials

✅ Draft speeches for Senior Director, Legal Media Group for delivery at events

✅ Build case studies of successful events to support sales team in their prospecting process

✅ Build and manage marketing lists for new events

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical tracking of event marketing efforts.

🎯 Required Qualifications

Education: Educated to degree level or higher

Experience: Minimum 5 years’ experience in marketing for B2B events, particularly for large conferences

Required Skills:

• Strong mastery of MS Office suite (Excel, Word, PowerPoint)
• Email marketing experience, comfortable using email marketing platforms and data management aspect
• Good understanding of latest marketing trends for B2B events
• Ability to use social media to help events achieve their marketing objectives
• Good time management and ability to focus on multiple projects simultaneously
• Strong copywriting skills
• Great attention to detail

Preferred Skills:

• Knowledge of the legal and financial industry in SE Asia

ASSUMPTION: Given the role's focus on B2B events marketing, candidates should have a strong background in event marketing and relevant industry knowledge.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Specialist role in Singapore with 5-10 years of experience, the estimated salary range is SGD 80,000 - 120,000 per year. This range may vary depending on the candidate's skills, experience, and negotiation.

Benefits:

• Hybrid Work Model (2-3 days in the office)
• Flexibility & Work-Life Balance (Flex My Way policies)
• Career Development and Growth (Grow My Way programming)
• Industry Competitive Benefits (flexible vacation, mental health days, retirement savings, tuition reimbursement, employee incentive programs, resources for mental, physical, and financial wellbeing)
• Culture (recognized for inclusion, flexibility, work-life balance, and more)
• Social Impact (Social Impact Institute, volunteer days, pro-bono consulting projects, ESG initiatives)
• Making a Real-World Impact (helping uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information)

Working Hours: Full-time (40 hours per week), with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Thomson Reuters operates in the information services industry, providing intelligent information and technology solutions to professionals in legal, tax, accounting, compliance, government, and media sectors.

Company Size: Thomson Reuters is a large company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Thomson Reuters was founded in 1984, with a rich history in the information services industry.

Company Description:

• Thomson Reuters delivers intelligent information quickly and efficiently, so professionals have knowledge to act
• Combines industry expertise with innovative technology to deliver critical information to leading decision-makers
• Powered by the world's most trusted news organization, Reuters

Company Specialties:

• Intelligent Information
• Accounting
• Legal
• Tax
• Media
• Technology
• News
• Audit
• and Artificial Intelligence

Company Website: tr.com

ASSUMPTION: Thomson Reuters is a well-established company with a strong reputation in the information services industry, offering a range of products and services to professionals worldwide.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and progression within the company.

Reporting Structure: The Events Marketing Specialist reports directly to the Senior Director, Legal Media Group.

Work Arrangement: This role operates on a hybrid work model, with 2-3 days in the office and the remainder working remotely.

Growth Opportunities:

• Progression to a senior marketing role within the Legal Media Group or other business units
• Expanding responsibilities and leading a team of marketing professionals
• Gaining experience in event management and production

ASSUMPTION: This role offers opportunities for career growth and development within the company, with potential paths into senior marketing or event management positions.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space at ALICE@Mediapolis in Singapore

Office Location(s): SGP-Singapore-ALICE@Mediapolis

Geographic Context:

• Singapore is a global hub for finance, technology, and media industries
• ALICE@Mediapolis is a creative media hub with a vibrant work environment
• Singapore offers a multicultural, multilingual, and highly connected business ecosystem

Work Schedule: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The office location at ALICE@Mediapolis provides a dynamic and creative work environment, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and/or team members
• Final round interview with the Senior Director, Legal Media Group

Key Assessment Areas:

• Marketing skills and experience, particularly in B2B events
• Ability to work effectively with cross-functional teams
• Strategic thinking and problem-solving skills
• Communication and presentation skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills match the job requirements
• Prepare examples of successful event marketing campaigns you've led or contributed to

ATS Keywords: B2B events marketing, social media strategy, email marketing, cross-marketing, event coordination, case studies, marketing lists

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing skills and experience in B2B events.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, Word, PowerPoint)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and email marketing platforms, with additional tools and technologies potentially needed depending on the specific event marketing needs.

👔 Cultural Fit Considerations

Company Values:

• Obsess over our Customers
• Compete to Win
• Challenge (Y)our Thinking
• Act Fast / Learn Fast
• Stronger Together

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you have a proven track record of successful B2B event marketing campaigns?
• Are you comfortable working in a fast-paced, dynamic team environment?
• Do you thrive in a culture that encourages continuous learning and improvement?

ASSUMPTION: Thomson Reuters values a collaborative, fast-paced, and continuously learning work environment, with a strong focus on customer obsession and competitive drive.

⚠️ Potential Challenges

• Managing multiple events simultaneously, requiring strong organizational skills and time management
• Working with cross-functional teams, requiring effective communication and collaboration skills
• Keeping up with the latest marketing trends and technologies, requiring continuous learning and adaptation
• Balancing the need for creativity and innovation with the need for commercial success and customer satisfaction

ASSUMPTION: This role presents unique challenges that require strong marketing skills, adaptability, and a customer-focused mindset.

📈 Similar Roles Comparison

• Compared to other event marketing roles, this position focuses more on B2B events and requires a higher level of strategic planning and cross-marketing expertise
• In the information services industry, this role is similar to event marketing positions in other professional services firms, with a focus on legal and financial sectors
• Career progression in this role may lead to senior marketing or event management positions within the company or related industries

ASSUMPTION: This role is unique in its focus on B2B events marketing within the information services industry, with opportunities for career growth and development.

📝 Sample Projects

• Developing and executing a social media strategy for a large-scale legal conference, resulting in a 30% increase in event attendance
• Managing a marketing plan for a series of financial industry events, securing sponsorship leads and achieving 95% customer satisfaction
• Coordinating with event producers and layout artists to create visually appealing and on-brand event marketing collateral, contributing to a 20% increase in event attendance

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Events Marketing Specialist role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for the Legal Media Group events team?
• How does the company support the growth and development of its marketing professionals?
• What are the key priorities for the first 90 days in this role, and how can I contribute to their success?
• How does the company measure the success of its events marketing efforts, and what are the key performance indicators (KPIs) for this role?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing experience and skills, with a focus on B2B events
• Write a compelling cover letter that demonstrates your understanding of the role and how your skills match the job requirements
• Prepare examples of successful event marketing campaigns you've led or contributed to, showcasing your creativity, strategic thinking, and commercial success
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.