📌 Core Information
🔹 Job Title: Events Marketing Specialist, SEA
🔹 Company: Franklin Templeton
🔹 Location: Singapore
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing events marketing for the Southeast Asia (SEA) region
- Co-leading event initiatives with SEA marketing teams to support business strategy
- End-to-end event planning, including event briefs, research, approvals, invitations, speaker management, venue recce, set-up, onsite support, production management, budget management, and post-event analysis
- Managing external event organizers and event platforms
- Developing partnerships within the firm for coverage on industry conferences and events
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple events and stakeholders effectively.
📋 Key Responsibilities
✅ Manage Events Marketing for SEA, overseeing proprietary events, third-party sponsored events, distributor-led events, roadshows, and other client engagement programs
✅ Co-lead event initiatives in SEA, working with SEA Marketing teams across client segments to plan and deliver programs that support the business strategy
✅ Implement best-in-class standards for managing events, covering the end-to-end process of event planning
✅ Provide regular updates on event results and client feedback, making recommendations for future enhancements
✅ Manage external event organizers to execute and deliver best-in-class client experience within the limits of the budget
✅ Manage and keep track of event budgets with a view to cost efficiency
✅ Consistently maintain a SEA events calendar and database, including event metrics, budgets, and event collaterals
✅ Develop partnerships within the firm for coverage on industry conferences and events
ASSUMPTION: This role may require occasional light travel for on-site event support and venue recce.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field
Experience: Minimum 3-5 years of work experience in events management, with experience in the banking or asset management sector preferred
Required Skills:
- Excellent communication skills and ability to establish effective working relationships across all levels
- Creative and innovative, with an eye for detail and the ability to manage multiple assignments and deadlines
- Excellent time management and strong agency/vendor management skills
- Proficient command of Chinese in writing and oral is preferred due to regional coverage
- Results-driven, works through obstacles, and maintains accountability
Preferred Skills:
- Knowledge or experience with event platforms such as Cvent, ON24, and Microsoft Dynamics
ASSUMPTION: Candidates from event agencies with relevant experience are also welcomed.
💰 Compensation & Benefits
Salary Range: Based on industry standards for events marketing specialists in Singapore with 3-5 years of experience, the estimated salary range is SGD 70,000 - 100,000 per annum. Final compensation will be determined based on qualifications, experience, and other factors.
Benefits:
- Comprehensive health and wellness benefits
- Retirement savings plan with company matching contributions
- Employee assistance program
- Flexible work arrangements and remote work options
- Employee discounts and perks
Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 6:00 PM. Occasional overtime may be required to support events.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Franklin Templeton is a global investment management organization with subsidiaries operating as Franklin Templeton. They offer a wide range of investment solutions and services to clients worldwide.
Company Size: Franklin Templeton has 5,001-10,000 employees globally, providing a large and diverse work environment.
Founded: Franklin Templeton was founded in 1947 and has since grown into a leading global investment firm.
Company Description:
- Franklin Templeton is committed to delivering better client outcomes through innovative investment strategies and exceptional service
- The company offers a wide range of investment capabilities, including equity, fixed income, multi-asset, alternatives, and custom solutions
- Franklin Templeton's global team of investment professionals brings deep expertise and a broad range of perspectives to help clients achieve their investment goals
Company Specialties:
- Investment management
- Asset management
- Wealth management
- Fintech
Company Website: Franklin Templeton
ASSUMPTION: Franklin Templeton's extensive global presence and diverse investment capabilities provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the associate level, offering an opportunity to gain experience in events marketing and make a significant impact on the company's client engagement efforts in the SEA region.
Reporting Structure: The Events Marketing Specialist, SEA, will report to the Events Marketing Lead, Asia.
Work Arrangement: This is an on-site role based in Singapore, with occasional light travel required for on-site event support and venue recce.
Growth Opportunities:
- Expanding event management responsibilities as the role evolves and the candidate's skills and experience develop
- Potential opportunities to work on regional or global events marketing projects
- Career progression into senior events marketing roles or other areas of the business
ASSUMPTION: Franklin Templeton's large and diverse organization provides numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Franklin Templeton's Singapore office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): 7 Temasek Blvd, Singapore 038987, SG
Geographic Context:
- Singapore is a global financial hub with a thriving events industry
- The city-state offers a multicultural environment with a high standard of living and excellent infrastructure
- Singapore's strategic location in Southeast Asia makes it an ideal base for managing events in the region
Work Schedule: Standard office hours, Monday to Friday, 9:00 AM to 6:00 PM, with occasional overtime required to support events.
ASSUMPTION: The modern and collaborative work environment at Franklin Templeton's Singapore office fosters productivity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Event management skills and experience
- Communication and interpersonal skills
- Cultural fit and alignment with Franklin Templeton's values
- Problem-solving and analytical skills
- Language proficiency in Chinese (written and oral)
Application Tips:
- Highlight relevant event management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Franklin Templeton's culture
- Prepare examples of successful events you've managed, including challenges faced and solutions implemented
- Research Franklin Templeton's events marketing strategy and be ready to discuss how you can contribute to its success
ATS Keywords: Event Management, Event Planning, Client Engagement, Budget Management, Vendor Management, Chinese Language Proficiency, Marketing Strategy, Franklin Templeton
ASSUMPTION: Franklin Templeton's interview process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Cvent
- ON24
- Microsoft Dynamics
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
ASSUMPTION: Familiarity with event platforms and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Collaboration
- Innovation
- Client focus
Work Style:
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and responsive to change
- Creative and innovative
Self-Assessment Questions:
- Do you possess strong communication skills and the ability to establish effective working relationships across all levels?
- Are you comfortable working in a fast-paced, dynamic environment with multiple assignments and deadlines?
- Do you have an eye for detail and a self-starter attitude?
- Are you proficient in Chinese (written and oral) due to regional coverage?
- Are you results-driven, working through obstacles, and maintaining accountability?
ASSUMPTION: Franklin Templeton's culture values collaboration, innovation, and a strong commitment to client focus.
⚠️ Potential Challenges
- Managing multiple events and stakeholders simultaneously may be challenging
- Occasional light travel may be required for on-site event support and venue recce
- Working with external event organizers and vendors may present unique challenges
- Keeping up with industry trends and best practices in event management may require continuous learning and adaptation
ASSUMPTION: Success in this role requires strong organizational skills, attention to detail, and the ability to manage multiple assignments and deadlines effectively.
📈 Similar Roles Comparison
- This role focuses on events marketing for the SEA region, while similar roles in other regions may have different event portfolios and client bases
- Franklin Templeton's global presence and diverse investment capabilities provide unique opportunities for career growth and development compared to smaller or more specialized organizations
- Career progression in events marketing may involve transitioning to senior roles or exploring other areas of the business, such as marketing strategy or client engagement
ASSUMPTION: Franklin Templeton's large and diverse organization offers numerous opportunities for career growth and development in events marketing and related fields.
📝 Sample Projects
- Managing a proprietary event for 150 clients, including speaker management, venue recce, set-up, and on-site support
- Collaborating with a third-party sponsor to deliver a co-branded event, ensuring both organizations' branding guidelines are met
- Planning and executing a roadshow series across multiple cities in the SEA region, managing local event organizers and vendors
ASSUMPTION: These sample projects illustrate the diverse range of events marketing responsibilities and challenges faced in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing teams and stakeholders within Franklin Templeton?
- What opportunities are there for professional development and growth within the events marketing team and the broader organization?
- How does Franklin Templeton support work-life balance for its employees?
- What are the most challenging aspects of managing events in the SEA region, and how can this role address them effectively?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant event management experience and skills
- Write a cover letter explaining your interest in the role and how your background and skills make you a strong fit for the position
- Prepare examples of successful events you've managed, including challenges faced and solutions implemented
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
