📌 Core Information
📌 Core Information
🔹 Job Title: Events Marketing Specialist, SEA
🔹 Company: Franklin Templeton
🔹 Location: Singapore
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing events marketing for the Southeast Asia region
- Co-leading event initiatives and working with regional marketing teams
- Overseeing the planning and implementation of client engagement events
- Managing external event organizers and event budgets
- Developing partnerships within the firm for industry conferences and events
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple events and stakeholders effectively.
📋 Key Responsibilities
✅ Co-lead event initiatives in SEA, working with the SEA Marketing teams across client segments to plan and deliver programs that support the business strategy
✅ Work with the Events Marketing Lead, Asia, to implement best-in-class standards for managing events, covering the end-to-end process of event planning—including event briefs, research, approvals, invitations, speaker management, venue recce, set-up and design, onsite support, production management (audio-visual and virtual event management), budget management, and post-event analysis
✅ Provide the team with regular updates including post event results and client feedback, making recommendations for future enhancements as appropriate
✅ Manage external event organizers to execute and deliver best in class client experience within the limits of the budget
✅ Manage and keep track of event budgets with a view to cost efficiency
✅ Consistently maintain a SEA events calendar and database which includes (but is not limited to) event metrics, budgets and event collaterals
✅ Develop partnerships within the firm for coverage on industry conferences and events
✅ Knowledge or experience with event platforms such as Cvent, ON24, and Microsoft Dynamics are an advantage
ASSUMPTION: This role involves frequent collaboration with internal teams and external vendors, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field
Experience: Minimum 3 - 5 years of work experience in events management such as roadshows, forums, and summits across varying scales: small roundtables (<30) to larger conferences (>150)
Required Skills:
- Excellent communication skills and ability to establish effective working relationships across all levels
- Creative and innovative, keeps abreast of trends and makes recommendations to elevate the client experience
- Excellent time management and strong agency/vendor management skills
- Proficient command of Chinese in writing and oral is preferred due to regional coverage
- Results-driven, works through obstacles and maintains accountability
- Occasional light travel will be required
Preferred Skills:
- Experience in the banking or asset management sector
- Knowledge or experience with event platforms such as Cvent, ON24, and Microsoft Dynamics
ASSUMPTION: Given the regional focus and language requirements, candidates with experience in Southeast Asia and proficiency in Chinese will have a significant advantage.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Specialist role in Singapore with 3-5 years of experience, the estimated salary range is SGD 70,000 - 100,000 per annum.
Benefits:
- Comprehensive health and wellness benefits
- Retirement savings plan with company match
- Employee stock purchase plan
- Generous time off and flexible work arrangements
- Employee discounts and perks
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for occasional light travel and event-related work outside of regular hours.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The final salary offer will be made by the company based on its internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Franklin Templeton is a global investment management organization with a strong presence in the financial services sector.
Company Size: With over 12,000 employees worldwide, Franklin Templeton offers a large and diverse work environment with ample opportunities for career growth and development.
Founded: Franklin Templeton was founded in 1947 and has since grown into a leading global asset management firm.
Company Description:
- Franklin Templeton is committed to delivering better outcomes for its clients through innovative investment strategies and a focus on client engagement and education.
- The company offers a wide range of investment solutions, including equity, fixed income, multi-asset, and alternative investments, across various asset classes and geographies.
- Franklin Templeton fosters a culture of collaboration, innovation, and continuous learning, encouraging employees to reach their full potential while helping clients achieve their investment goals.
Company Specialties:
- Global asset management
- Investment research and strategy
- Client engagement and education
- Technology and innovation in investment management
Company Website: Franklin Templeton
ASSUMPTION: Franklin Templeton's extensive global presence and diverse range of investment solutions provide ample opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: This role is at the associate level, offering an opportunity to gain experience in events marketing and make a significant impact on the company's client engagement efforts in the Southeast Asia region.
Reporting Structure: The Events Marketing Specialist, SEA, will report directly to the Events Marketing Lead, Asia, and collaborate with regional marketing teams across client segments.
Work Arrangement: This is an on-site role based in Singapore, with occasional light travel required for events and client meetings.
Growth Opportunities:
- Proven success in this role may lead to opportunities for advancement within the events marketing team or other areas of the business.
- The diverse range of events and client segments covered by this role provides ample opportunities for learning and professional development.
- Franklin Templeton's global presence and diverse range of investment solutions offer opportunities for career growth and development within the organization.
ASSUMPTION: This role offers a unique opportunity to gain experience in events marketing and make a significant impact on the company's client engagement efforts in the Southeast Asia region, with potential for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Franklin Templeton's Singapore office is a modern, collaborative workspace with a focus on employee well-being and productivity.
Office Location(s): 7 Temasek Blvd, Singapore 038987
Geographic Context:
- Singapore is a major global financial hub with a thriving events industry, providing ample opportunities for professional growth and development.
- The city-state's multicultural environment and strategic location in Southeast Asia make it an ideal base for managing events marketing in the region.
- Singapore's robust infrastructure and connectivity make it easy for candidates to commute to the office and travel for events as needed.
Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM) with flexibility for occasional light travel and event-related work outside of regular hours.
ASSUMPTION: The modern, collaborative work environment at Franklin Templeton's Singapore office, combined with the city-state's vibrant events industry and strategic location, provides an ideal setting for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth behavioral and skills-based interview with the hiring manager and a member of the HR team
- Final round interview with senior leadership
- Job offer and onboarding
Key Assessment Areas:
- Events management experience and skills
- Communication and collaboration skills
- Attention to detail and organizational skills
- Cultural fit and alignment with Franklin Templeton's values
Application Tips:
- Highlight relevant events management experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Franklin Templeton's culture and values.
- Prepare examples of successful events you've managed, including challenges faced and solutions implemented.
- Research Franklin Templeton's recent events and initiatives in the Southeast Asia region to show your familiarity with the company's activities in the area.
ATS Keywords: Events Marketing, Event Management, Client Engagement, Budget Management, Vendor Management, Marketing Specialist, Southeast Asia, Regional Events, Franklin Templeton
ASSUMPTION: The interview process at Franklin Templeton is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Event management platforms (Cvent, ON24, Microsoft Dynamics)
- Project management tools (Asana, Trello, Microsoft Project)
- Communication and collaboration tools (Microsoft Teams, Slack)
ASSUMPTION: Familiarity with event management platforms and project management tools is preferred, as these will be essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Client focus
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you able to manage multiple assignments and deadlines effectively?
- Do you have strong communication and collaboration skills?
- Are you results-driven and accountable for your work?
- Are you adaptable and open to change?
ASSUMPTION: Franklin Templeton values candidates who are a strong cultural fit, with a focus on integrity, excellence, collaboration, innovation, and client focus.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require candidates to manage multiple assignments and deadlines effectively.
- The occasional light travel required for this role may present challenges for candidates with personal or family commitments.
- The regional focus of the role may require candidates to have proficiency in Chinese, which may present a barrier for some candidates.
- The competitive events industry in Singapore may present challenges in securing and managing high-quality venues and vendors within budget constraints.
ASSUMPTION: While this role presents several challenges, it also offers ample opportunities for professional growth and development within the organization.
📈 Similar Roles Comparison
- Compared to other events marketing roles, this position offers a unique regional focus and the opportunity to manage events marketing for the entire Southeast Asia region.
- Franklin Templeton's global presence and diverse range of investment solutions provide ample opportunities for career growth and development within the organization, setting this role apart from similar positions at smaller or more specialized firms.
- This role offers a clear career path, with the opportunity to advance within the events marketing team or explore other areas of the business based on individual skills and interests.
ASSUMPTION: This role offers a unique opportunity to gain experience in events marketing and make a significant impact on the company's client engagement efforts in the Southeast Asia region, with potential for career growth and development within the organization.
📝 Sample Projects
- Managing a regional client engagement event, including venue selection, speaker management, and on-site support
- Coordinating a virtual event platform for a regional webinar series, including registration, technical support, and post-event analysis
- Developing and implementing a regional events calendar and database, including event metrics, budgets, and event collaterals
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and opportunities for learning and professional development in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader events marketing strategy for the Asia region?
- What opportunities are there for growth and development within the events marketing team or other areas of the business?
- How does Franklin Templeton support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant events management experience and achievements
- Write a cover letter demonstrating your understanding of the role and your fit with Franklin Templeton's culture and values
- Prepare examples of successful events you've managed, including challenges faced and solutions implemented
- Research Franklin Templeton's recent events and initiatives in the Southeast Asia region to show your familiarity with the company's activities in the area
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
