📌 Core Information
🔹 Job Title: EverWell - Customer Marketing Manager - New Growth (Remote, NZ)
🔹 Company: Evercommerce
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: 🌟 Customer Marketing, 🚀 Growth Marketing
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📌 Essential Job Details
🚀 Job Overview
As the Customer Marketing Manager for EverWell, you will be responsible for driving growth and engagement with both potential and existing customers. Your primary objectives will be to optimize the trial conversion process, develop effective promotional and offer campaigns, and collaborate with product marketing to successfully launch new products and features. You will work closely with cross-functional teams to deliver exceptional customer experiences that showcase the value of EverWell's SaaS solutions and drive adoption and revenue growth.
ASSUMPTION: Based on the job title and description, this role is focused on customer acquisition, retention, and expansion within the EverWell business unit of Evercommerce, a leading service commerce platform.
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📋 Key Responsibilities
✅ Lift assisted and unassisted trial conversion through optimizations to the trial experience
✅ Drive promotional and offer campaigns in collaboration with regional marketing team members
✅ Work with product marketing teams to effectively bring new products and features to market
✅ Drive more effective and efficient marketing through insight-led reporting and analysis in collaboration with automation, data, and operations team members
ASSUMPTION: The key responsibilities outlined cover the core functions of a customer marketing role, including lead generation, campaign management, product launches, and data-driven optimization.
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🎯 Required Qualifications
Education: Not specified
Experience: 5+ years of marketing experience, preferably at a SaaS or relevant technology company
Skills:
- Exceptional integrated marketing campaign ideation and creation
- Strong copywriting and communication skills
- Customer-centric mindset with a passion for building strong customer relationships
- Strategic thinking and ability to translate strategy into actionable plans
- Excellent influencing and communication skills with strong advocacy for sales
- Experience with inbound and outbound sales models and sales enablement tools
- Familiarity with automated self-service sales models (desired)
- Hands-on experience with CRM, email automation, and sales enablement tools
- Demonstrable experience in lead funnel management and leveraging customer lifecycle data
ASSUMPTION: The qualifications outlined are typical for a mid-to-senior level customer marketing role in the SaaS/technology industry.
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💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Flexible work arrangements (remote/office)
- Professional development budget
- Annual wellness allowance
- Additional annual leave
Industry Comparison: The compensation for this role is likely competitive within the Sydney, Australia technology job market, given the requirements and the company's position as a leading service commerce platform.
ASSUMPTION: The benefits mentioned are common for a full-time, permanent role at a technology company of Evercommerce's size and stage.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Evercommerce is a leading service commerce platform providing vertically tailored, integrated SaaS solutions to over 690,000 global service-based businesses.
Company Size: Evercommerce is a publicly traded company (Nasdaq: EVCM), indicating it is a well-established and sizable organization.
Company Stage: As a publicly traded company, Evercommerce is likely in the growth or enterprise stage.
ASSUMPTION: The details provided about Evercommerce's market position, customer base, and public listing suggest it is a mature, successful technology company.
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📊 Role Analysis
Career Level: This appears to be a mid-to-senior level marketing role, given the 5+ years of experience requirement and the scope of responsibilities.
Reporting Structure: The job description does not specify the reporting relationship, but it likely reports to a regional or global marketing leader.
Team Size/Composition: The role involves cross-functional collaboration, suggesting it is part of a larger marketing team within the EverWell business unit.
Growth Opportunities: This role offers opportunities for career progression within the customer marketing or broader marketing functions at Evercommerce.
ASSUMPTION: The level of experience, scope of responsibilities, and cross-functional nature of the role indicate it is a mid-to-senior level position with potential for advancement.
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🌍 Location & Work Environment
Office Type: This role can be based anywhere in New Zealand and offers the flexibility to work remotely or from Evercommerce's office locations in Auckland, Wellington, or Dunedin.
Geographic Context: New Zealand is known for its high quality of life, scenic landscapes, and thriving technology ecosystem, particularly in cities like Auckland and Wellington.
Work Schedule: The job description does not specify the typical work schedule, but full-time, permanent roles in this industry often have standard business hours.
Regional Considerations: New Zealand is generally considered a desirable location for many professionals, with a stable economy, progressive policies, and beautiful natural environment.
ASSUMPTION: The remote/hybrid work option and presence of Evercommerce offices in multiple New Zealand cities suggest this role offers flexible work arrangements.
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💼 Interview & Application Insights
Typical Process: The interview process for this role may include an initial phone/video screening, followed by in-person or virtual interviews with the hiring manager, cross-functional team members, and potentially a final interview with a senior marketing or business leader.
Key Assessment Areas: Employers will likely evaluate candidates' marketing campaign ideation and execution skills, customer-centricity, strategic thinking, cross-functional collaboration abilities, and data-driven decision making.
Application Tips: Applicants should highlight their relevant SaaS marketing experience, integrated campaign successes, customer relationship-building skills, and familiarity with sales enablement tools and processes.
ATS Keywords: Relevant keywords to include in applications may include "customer marketing," "growth marketing," "SaaS marketing," "lead generation," "campaign management," "product launch," and "data-driven optimization."
ASSUMPTION: The typical interview process and assessment areas are based on standard practices for customer marketing roles in the technology industry.
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🛠️ Tools & Technologies
- Customer Relationship Management (CRM) systems (e.g., Salesforce, HubSpot)
- Email marketing and marketing automation platforms (e.g., Mailchimp, Marketo, Pardot)
- Data analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
- Sales enablement and content management platforms
ASSUMPTION: The tools and technologies listed are commonly used in customer marketing roles within the SaaS/technology industry.
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👔 Cultural Fit Considerations
Company Values: Evercommerce's values of inclusion, collaboration, and work-life balance are evident in the job description, suggesting a positive, supportive work culture.
Work Style: The role requires a customer-centric, data-driven, and creative approach, with the ability to work effectively in cross-functional teams.
Self-Assessment: Candidates should consider whether they thrive in a fast-paced, growth-oriented environment, enjoy driving customer engagement and adoption, and are comfortable working both independently and collaboratively.
ASSUMPTION: The company values and work style described are typical for a successful technology company like Evercommerce.
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⚠️ Potential Challenges
While the role offers the opportunity to make a significant impact, candidates should be aware of the potential for a high workload, the need to juggle multiple priorities and stakeholders, and the requirement to constantly adapt to changing market conditions and customer needs.
ASSUMPTION: These potential challenges are common for customer marketing roles in the SaaS/technology industry, particularly at a growing company like Evercommerce.
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📈 Similar Roles Comparison
This Customer Marketing Manager role is similar to other customer-facing marketing positions in the SaaS industry, such as Growth Marketing Manager, Demand Generation Manager, or Customer Acquisition Manager. These roles typically focus on driving customer acquisition, engagement, and retention through the use of various marketing strategies and tactics. The key differentiator for this role is the specific emphasis on the EverWell brand and its target customer base within the beauty and wellness industries.
ASSUMPTION: The comparison to other customer marketing roles in the SaaS industry is based on standard industry knowledge.
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📝 Sample Projects
Some examples of projects or tasks a Customer Marketing Manager at EverWell may work on include:
- Analyzing customer data to identify opportunities for trial conversion optimization and developing A/B tests to improve the trial experience
- Designing and executing targeted promotional campaigns to drive new customer acquisition, such as limited-time offers or referral programs
- Collaborating with the product marketing team to create compelling launch campaigns for new EverWell features or integrations
- Developing automated email nurture sequences to keep trialists engaged and guide them towards conversion
- Conducting win-loss analysis to understand customer pain points and inform future marketing strategies
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are typical for a customer marketing role in the SaaS industry.
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❓ Key Questions to Ask During Interview
1. Can you provide more details about the current state of the EverWell customer base and any key growth initiatives underway?
2. How does the Customer Marketing Manager role collaborate with the broader marketing, sales, and product teams to achieve growth objectives?
3. What are the most significant challenges the selected candidate would face in the first 6-12 months, and how would the company support them in overcoming these?
4. Can you share examples of successful customer engagement campaigns that the team has executed in the past, and what insights were gained from those efforts?
5. How does the company measure the performance and impact of the customer marketing function, and what are the key metrics the successful candidate will be responsible for?
6. What professional development opportunities and resources are available to help the Customer Marketing Manager continue expanding their skills and expertise?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company's priorities, the challenges they may face, and the support available, as well as to demonstrate their interest and fit for the position.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this Customer Marketing Manager opportunity at Evercommerce, applicants should:
1. Thoroughly review the job description and this enhanced analysis to understand the full scope of the role and how their skills and experience align.
2. Craft a tailored resume and cover letter that highlight their relevant SaaS marketing achievements, customer-centric mindset, and ability to drive growth through data-driven campaigns.
3. Optimize their application for the applicant tracking system (ATS) by incorporating relevant keywords from the job description, such as "customer marketing," "growth marketing," "lead generation," and "marketing automation."
4. Prepare thoughtful questions to ask during the interview that demonstrate their genuine interest in the role and the company's mission and culture.
5. Be ready to discuss their passion for delivering exceptional customer experiences and their ideas for how they would approach the key responsibilities of this position.
By taking these steps, applicants can position themselves as strong candidates who are well-equipped to succeed in this strategic customer marketing role at Evercommerce.
