📌 Core Information
🔹 Job Title: Executive Creative Director
🔹 Company: Sonos
🔹 Location: Remote - United States
🔹 Job Type: Full-Time
🔹 Category: Consumer Electronics
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic brand leadership, defining visual identity, tone, and overall creative direction
- Campaign conceptualization and execution for product launches, marketing campaigns, and channel experiences
- Cross-functional collaboration with Product, Marketing, Retail, E-Commerce, and other teams
- Creative team leadership, mentoring, and recruitment
- Innovation and trend analysis, staying ahead of market trends and driving creative innovation
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and leadership to drive the brand's visual expression and user-centric design across all touchpoints.
📋 Key Responsibilities
✅ Define the brand’s visual identity, tone, and overall creative direction
✅ Oversee end-to-end concept development for product launches, marketing campaigns, and channel experiences
✅ Partner with cross-functional teams to integrate brand storytelling into the entire product journey and ensure seamless brand execution
✅ Lead, mentor, and inspire a diverse team of art directors, designers, copywriters, and visual producers
✅ Stay ahead of market, category, consumer, and design trends, actively driving innovation in materials, form factors, visual approaches, and brand activation strategies
✅ Manage creative budgets, timelines, and resources to deliver high-quality projects on schedule and within scope
ASSUMPTION: This role involves a high level of collaboration, strategic thinking, and creative problem-solving to ensure consistent and impactful brand expression across all touchpoints.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Visual Arts, Marketing, or a related field (or equivalent experience)
Experience: 15+ years of creative leadership experience, ideally with a blend of agency and in-house roles in consumer electronics, technology, or lifestyle brands
Required Skills:
- Proven track record of shaping brand strategy and executing large-scale, 360° creative campaigns
- Strong background in art direction, visual design, typography, and multimedia production
- Demonstrated ability to work cross-functionally with product, marketing, and executive teams
- Exceptional communication and presentation skills
- Proven success in leading and developing high-performing creative teams
- Passion for emerging technologies, user-centric design principles, and global cultural trends
Preferred Skills:
- Experience launching consumer electronics or similar hardware/software products
- Advanced degree in Design, Visual Arts, Marketing, or a related field
- Recognized thought leadership in creative strategy, brand storytelling, or design innovation
- Portfolio of award-winning campaigns or product collaborations that demonstrate brand-building expertise and creative excellence
ASSUMPTION: Candidates should have a strong background in creative leadership, brand strategy, and campaign execution, with a proven track record of driving successful creative initiatives.
💰 Compensation & Benefits
Salary Range: $209,000 - $261,600 per year (based on industry standards for this role and experience level)
Benefits:
- Medical, Dental, and Vision Insurance
- 401(k) plan with company matching and immediate vesting
- Open Time Off policy
- 80 hours of sick time upon hire, refreshed annually
- Up to 12 paid holidays per calendar year
- 12 weeks of paid Bonding Leave following the birth or adoption of a new child, plus up to an additional 12 weeks of Medical Leave for birthing parents
- Company-paid Disability, Life, and AD&D Insurance
- Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
- Mental health benefits
- Employee discount program and Sonos Radio HD
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range is based on industry standards for this role and experience level, with consideration for the company's size and location. Benefits are comprehensive and designed to support the health, wealth, and overall well-being of employees.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Electronics, specializing in wireless multi-room audio products and smart speakers
Company Size: 1,001-5,000 employees, providing ample opportunities for collaboration and growth
Founded: 2002, with a strong brand heritage and global impact
Company Description:
- Sonos is a sound experience company, making it easier for millions of listeners around the world to play more, hear more, and feel more
- Focused on creating innovative, high-quality audio products and providing exceptional customer experiences
- Committed to fostering a culture of collaboration, innovation, and continuous learning
Company Specialties:
- Software and audio technology
- Consumer electronics and digital products
- Home entertainment and music streaming
- Wireless and smart speaker solutions
Company Website: Sonos
ASSUMPTION: Sonos is a well-established company in the consumer electronics industry, known for its high-quality products and commitment to innovation and customer experience.
📊 Role Analysis
Career Level: Executive, with the opportunity to shape the brand's creative vision and drive strategic initiatives
Reporting Structure: This role reports directly to the Chief Marketing Officer and leads a team of art directors, designers, copywriters, and visual producers
Work Arrangement: Remote OK, with the flexibility to work from home or any of Sonos' offices across the United States
Growth Opportunities:
- Potential to shape the brand's creative direction and drive strategic initiatives
- Opportunities to collaborate with cross-functional teams and influence product development and marketing strategies
- Possibility to mentor and develop junior team members, fostering a culture of growth and learning
ASSUMPTION: This role offers significant growth potential, with the opportunity to shape the brand's creative vision and drive strategic initiatives, as well as to mentor and develop junior team members.
🌍 Location & Work Environment
Office Type: Hybrid, with the option to work remotely from home or in any of Sonos' offices across the United States
Office Location(s): Santa Barbara, CA; Boston, MA; Hilversum, The Netherlands; Penang, Malaysia; Seattle, WA
Geographic Context:
- Sonos' headquarters are in Santa Barbara, CA, with additional offices in Boston, MA, and international locations in The Netherlands and Malaysia
- The role can be done from any of these offices or remotely from home
- The United States offers a diverse range of cultural experiences and opportunities for personal and professional growth
Work Schedule: Full-time, with flexibility for remote work
ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from various locations, with the option to collaborate in person at Sonos' offices.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Creative brief presentation and portfolio review with the hiring manager and creative team
- Final interview with the Chief Marketing Officer and other key stakeholders
Key Assessment Areas:
- Creativity and strategic thinking in brand strategy and campaign development
- Leadership and team management skills
- Communication and presentation skills
- Alignment with Sonos' brand values and company culture
Application Tips:
- Tailor your resume and portfolio to highlight your creative leadership experience, brand strategy expertise, and campaign execution success
- Prepare a creative brief presentation showcasing your approach to brand strategy and campaign development
- Demonstrate your ability to work collaboratively with cross-functional teams and adapt to different work environments
ATS Keywords: Creative Director, Brand Strategy, Campaign Development, Art Direction, Visual Design, Team Leadership, Consumer Electronics, Technology, Lifestyle Brands
ASSUMPTION: The application process focuses on assessing candidates' creative leadership skills, brand strategy expertise, and ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Sketch or Figma for UI/UX design
- Keynote or PowerPoint for presentations
- Project management tools (e.g., Asana, Trello, JIRA)
- Collaboration platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: These tools and technologies are commonly used in creative leadership roles and may vary depending on the specific needs of the role and the organization.
👔 Cultural Fit Considerations
Company Values:
- Sound Matters: We believe in the power of sound to connect and bring people together
- Design Matters: We strive for simplicity, functionality, and timeless design in all that we do
- People Matter: We value our employees and foster a culture of collaboration, innovation, and continuous learning
Work Style:
- Collaborative and cross-functional, with a focus on driving creative initiatives that align with business objectives
- Agile and adaptable, with the ability to pivot and respond to changing market trends and customer needs
- Data-driven and user-centric, with a focus on understanding and addressing customer pain points and opportunities
Self-Assessment Questions:
- How do you approach defining a brand's visual identity and tone, and how do you ensure consistency across all touchpoints?
- Can you describe a time when you successfully led a cross-functional team to execute a large-scale creative campaign, and what was the outcome?
- How do you stay up-to-date with emerging technologies, user-centric design principles, and global cultural trends, and how do you incorporate these insights into your creative work?
ASSUMPTION: Sonos values candidates who align with their brand values and work style, and who demonstrate a strong commitment to collaboration, innovation, and continuous learning.
⚠️ Potential Challenges
- Balancing the need for creative innovation with the requirement to maintain brand consistency across all touchpoints
- Managing a diverse team of art directors, designers, copywriters, and visual producers, each with their unique skills and perspectives
- Navigating a remote work environment and collaborating effectively with team members and stakeholders across different time zones
- Adapting to the dynamic nature of the consumer electronics industry and staying ahead of market trends and consumer expectations
ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability, as well as the ability to work collaboratively with cross-functional teams and stakeholders.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on brand storytelling and visual expression across all touchpoints, rather than on product design or user experience
- Industry-specific context: Consumer electronics, with a focus on wireless multi-room audio products and smart speakers
- Career path comparison: This role offers the opportunity to shape the brand's creative vision and drive strategic initiatives, with potential for growth into senior leadership positions
ASSUMPTION: This role offers unique opportunities and challenges compared to related positions, with a focus on brand storytelling, visual expression, and strategic leadership.
📝 Sample Projects
- Redesigning the brand's visual identity and tone to reflect its evolution in the consumer electronics market
- Developing a comprehensive brand platform and core creative toolkits that scale across channels and markets
- Conceptualizing and executing a large-scale marketing campaign to launch a new product line, integrating brand storytelling into the entire product journey
ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of the role, with a focus on driving brand consistency and impact across all touchpoints.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of its creative team members?
- Can you describe the team structure and reporting relationships for this role, and how does it collaborate with other departments?
- How does the company measure the effectiveness and ROI of creative initiatives, and how are these metrics used to inform future campaigns and brand strategy?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the company foster a culture of innovation and continuous learning, and what resources are available to support professional development?
ASSUMPTION: These questions help assess the company's commitment to growth, development, and innovation, as well as the role's fit within the organization's structure and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your creative leadership experience, brand strategy expertise, and campaign execution success
- Prepare a creative brief presentation showcasing your approach to brand strategy and campaign development
- Demonstrate your ability to work collaboratively with cross-functional teams and adapt to different work environments
- Follow up with the HR team one week after submission to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
