Executive - SEO

📌 Core Information

🔹 Job Title: Executive - SEO

🔹 Company: WPP Media

🔹 Location: Sector 20, Udyog Vihar, Phase-III, Gurgaon, Haryana, India

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-05-14

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (4 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Managing SEO businesses and driving growth
• Identifying opportunities for business development
• Responding to RFPs and ensuring internal reviews at client sites
• Developing processes to streamline operations and avoid escalations

ASSUMPTION: This role requires a balance of business acumen, technical SEO skills, and strong leadership to manage and grow SEO businesses.

📋 Key Responsibilities

✅ Manage SEO businesses successfully and identify opportunities for business development

✅ Respond to and follow up on RFPs received proactively

✅ Do internal reviews and ensure the same at client site (Monthly, Quarterly, Half Yearly & Annually)

✅ Develop processes to streamline operations and avoid escalations

ASSUMPTION: This role involves a mix of strategic planning, client management, and technical SEO implementation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-3 years of relevant experience in SEO and analytics

Required Skills:

• Proven SEO experience, including analytics, Google My Business, and app store optimization
• Strong management experience and skills, with the ability to lead cross-functional teams
• Excellent communication skills, with the ability to simplify technology and jargon
• Solid understanding of web analytics and digital media

Preferred Skills:

• Experience with SEO tools and platforms
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, proficiency in SEO tools and platforms is likely expected for this role.

💰 Compensation & Benefits

Salary Range: INR 12-18 lakhs per annum (Estimated, based on industry standards for similar roles)

Benefits:

• Medical, group retirement plans, vision, and dental insurance
• Paid time off
• Preferential partner discounts
• Employee mental health awareness days

Working Hours: 40 hours per week, with flexible work arrangements available

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in India. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees (Global, with a significant presence in India)

Founded: 1986 (WPP plc, the parent company)

Company Description:

• WPP Media is WPP's global media collective, built for the AI era
• They bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands
• WPP Media operates as a hybrid model, with teams in the office around four days a week

Company Specialties:

• Media planning and buying
• Data analytics and insights
• Creative services
• Digital and social media marketing

Company Website: WPPmedia.com

ASSUMPTION: WPP Media is a large, global organization with a strong presence in the advertising industry. This role is likely to involve working with high-profile clients and collaborating with teams across different time zones.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: This role reports to the Associate Director – SEO

Work Arrangement: Hybrid (4 days in-office)

Growth Opportunities:

• Potential to grow within the SEO team or explore other roles within WPP Media
• Opportunities to work with high-profile clients and gain exposure to diverse industries
• Chance to develop leadership and management skills

ASSUMPTION: Given WPP Media's size and global presence, there are likely numerous growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Sector 20, Udyog Vihar, Phase-III, Gurgaon, Haryana, India

Geographic Context:

• Gurgaon is a major IT and commercial hub near Delhi, India's capital
• The office is located in a prominent business district with easy access to public transportation
• The area offers numerous dining, shopping, and entertainment options

Work Schedule: Flexible hours with a focus on results and productivity

ASSUMPTION: The office environment is likely to be dynamic and fast-paced, reflecting the nature of the advertising industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership

Key Assessment Areas:

• SEO knowledge and experience
• Business acumen and strategic thinking
• Leadership and management skills
• Communication and presentation skills

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Prepare examples of how you've driven business growth through SEO strategies
• Demonstrate your ability to manage and lead cross-functional teams

ATS Keywords: SEO, Analytics, Business Development, Client Relations, Process Development, Team Leadership, Communication, Problem Solving, Creativity, Trust Building, Growth Champion

ASSUMPTION: The interview process is likely to be comprehensive, focusing on both technical SEO skills and leadership abilities.

🛠️ Tools & Technologies

• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Analytics platforms (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you able to balance the needs of both clients and internal teams?
• Do you have a proven track record of driving business growth through SEO strategies?

ASSUMPTION: WPP Media values a culture of collaboration, creativity, and continuous growth. Candidates who can demonstrate these qualities are likely to be a strong fit for the organization.

⚠️ Potential Challenges

• Managing client expectations and ensuring client satisfaction
• Keeping up with the latest SEO trends and algorithm changes
• Balancing the need for strategic thinking with day-to-day tactical execution
• Working with diverse teams across different time zones

ASSUMPTION: These challenges are common in the advertising industry and can be overcome with strong leadership, effective communication, and a focus on continuous learning.

📈 Similar Roles Comparison

• This role is similar to a Senior SEO Manager or SEO Team Lead position in other advertising agencies or in-house SEO teams
• However, WPP Media's global presence and diverse client base may offer unique opportunities for growth and exposure
• Career progression may vary depending on the organization's structure and the individual's performance

ASSUMPTION: While the core responsibilities may be similar to other SEO roles, the scale and diversity of WPP Media's client base set this role apart.

📝 Sample Projects

• Developing and executing SEO strategies for a major e-commerce client to improve organic traffic and conversions
• Conducting a comprehensive SEO audit for a leading B2B website and implementing recommendations to improve search engine rankings
• Managing a team to optimize the app store presence and ASO strategies for a popular mobile application

ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of leadership required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does WPP Media support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does WPP Media approach work-life balance for its employees?
• What are the biggest challenges facing the SEO team currently, and how can this role help address them?

ASSUMPTION: These questions can help applicants better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.jobvite.com/groupm-apac/job/ok95vfwN
• Customize your resume to highlight your relevant SEO experience and achievements
• Prepare a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• If applicable, prepare examples of your SEO work or projects to showcase your skills
• Follow up with the hiring team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.