Executive - SEO

📌 Core Information

🔹 Job Title: Executive - SEO

🔹 Company: WPP Media

🔹 Location: Mumbai, Maharastra, India

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-05-21

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing data-driven SEO strategies to improve search rankings and organic traffic in the Indian market.
• Optimizing website structure, content, metadata, and internal linking to enhance search visibility.
• Conducting regular site audits and implementing fixes to maintain and improve search performance.
• Collaborating with content teams to ensure SEO-friendly content targeting high-intent keywords.
• Managing a team and executing high-impact SEO campaigns to drive organic growth.

ASSUMPTION: This role requires a blend of technical SEO expertise, strategic thinking, and leadership skills to manage a team and execute high-impact SEO campaigns. The Indian market presents unique challenges and opportunities, requiring a deep understanding of local trends and consumer behavior.

📋 Key Responsibilities

✅ SEO Strategy & Execution: Develop and implement data-driven SEO strategies to improve search rankings and organic traffic for the Indian market.

✅ On-Page & Technical SEO: Optimize website structure, content, metadata, and internal linking to enhance search visibility. Conduct regular site audits and implement fixes.

✅ Off-Page SEO & Link Building: Develop and execute effective link-building strategies to improve domain authority.

✅ Content & Keyword Optimization: Collaborate with content teams to ensure SEO-friendly content, targeting high-intent keywords.

✅ Local & E-commerce SEO: Optimize for Google My Business, local search, and e-commerce platforms (if applicable).

✅ Marketplace SEO: Optimize product listings, conduct keyword research, improve rankings, analyze performance, enhance visibility, manage content, track trends, and drive organic traffic & product sales.

✅ Analytics & Reporting: Monitor key SEO KPIs (traffic, rankings, conversions) using tools like Google Analytics, Search Console, and SEMrush/Ahrefs. Generate reports with actionable insights.

✅ Collaboration: Work closely with developers, content creators, and digital marketing teams to ensure alignment with overall business objectives.

✅ SEO Trends & Algorithm Updates: Stay updated on Google algorithm changes and emerging SEO trends to implement best practices.

ASSUMPTION: This role requires a strong understanding of SEO best practices, hands-on experience with SEO tools, and the ability to manage and execute SEO campaigns effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: At least 1 year of SEO experience.

Required Skills:

• In-depth knowledge of Google’s algorithms, ranking factors, and search engine best practices.
• Hands-on experience with SEO tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
• Strong understanding of technical SEO, including schema markup, site speed, and mobile optimization.
• Experience with content marketing & keyword research tailored for the Indian audience.

Preferred Skills:

• Experience with e-commerce SEO and marketplace optimization.
• Fluency in multiple Indian languages.

ASSUMPTION: Candidates should have a solid foundation in SEO principles and a proven track record of driving organic growth through SEO campaigns.

💰 Compensation & Benefits

Salary Range: INR 8,00,000 - 12,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time (40 hours per week) with flexible work arrangements available

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location in Mumbai, Maharastra, India. Actual compensation may vary based on qualifications, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees (Global media collective with a strong presence in India)

Founded: 1986 (WPP Media is a part of WPP plc, a global advertising and marketing services company)

Company Description:

• WPP Media is a global media collective built for the AI era, bringing together the best platform, people, and partners to create innovative solutions that deliver unparalleled growth for brands.
• The company operates in over 110 markets worldwide, providing a full range of media services, including media planning and buying, digital media, data analytics, and consumer insights.
• WPP Media is committed to driving progress through diversity, equity, and inclusion, fostering a culture where everyone feels valued and empowered to bring their authentic selves to work.

Company Specialties:

• Media planning and buying
• Digital media
• Data analytics
• Consumer insights
• SEO and content marketing

Company Website: https://www.wppmedia.com/

ASSUMPTION: WPP Media offers a dynamic work environment with opportunities for professional growth and development. The company's global presence and diverse client base provide exposure to various industries and markets.

📊 Role Analysis

Career Level: Mid-level (Executive)

Reporting Structure: This role reports directly to the Head of SEO, India, and manages a team of SEO specialists and executives.

Work Arrangement: On-site with flexible work arrangements available, including remote work options for qualified candidates.

Growth Opportunities:

• Progression to Senior Executive or Manager roles within the SEO team.
• Expansion into related fields, such as content strategy, digital marketing, or data analytics.
• Opportunities to work on global projects and gain international experience.

ASSUMPTION: This role offers a clear career path for growth and development within the SEO team and the broader media collective.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.

Office Location(s): Mumbai, Maharastra, India (with opportunities for remote work)

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharastra and is the financial, commercial, and entertainment capital of India.
• The city is known for its diverse culture, vibrant nightlife, and rich history, offering a unique blend of traditional and modern experiences.
• Mumbai is also a major hub for the Indian film and television industry, providing ample opportunities for networking and career growth in the media and entertainment sector.

Work Schedule: Full-time (40 hours per week) with flexible work arrangements available, including remote work options and flexible hours.

ASSUMPTION: Mumbai offers a dynamic and fast-paced work environment, with ample opportunities for professional growth and development in the media and advertising industries.

💼 Interview & Application Insights

Typical Process:

• Online application review and resume screening.
• Phone or video call interview with the HR team.
• On-site or virtual interview with the hiring manager and team members.
• Final round interview with senior leadership.
• Background check and offer extension.

Key Assessment Areas:

• SEO knowledge and experience.
• Problem-solving skills and analytical thinking.
• Leadership and team management skills.
• Communication and interpersonal skills.
• Cultural fit and alignment with company values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and skills.
• Include specific examples of SEO campaigns you've managed and the results you've achieved.
• Demonstrate your understanding of the Indian market and local SEO trends.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and leadership potential.

ATS Keywords: SEO, Executive, Strategy, On-Page, Technical, Off-Page, Link Building, Content, Keyword, Local, E-commerce, Analytics, Reporting, Collaboration, Algorithm, Google, Tools, Skills, Experience, India, Mumbai

ASSUMPTION: The interview process for this role is designed to assess the candidate's technical SEO skills, leadership potential, and cultural fit within the organization.

🛠️ Tools & Technologies

• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs
• Screaming Frog
• Google Data Studio
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: This role requires proficiency in SEO tools and platforms, as well as strong analytical and data visualization skills.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuous learning.
• Collaboration: Working together to achieve exceptional results.
• Integrity: Acting with honesty and transparency in all our actions.
• Diversity: Fostering an inclusive environment where everyone feels valued and respected.
• Excellence: Striving for the highest standards in all that we do.

Work Style:

• Data-driven and analytical approach to decision-making.
• Agile and adaptable in a fast-paced, dynamic environment.
• Strong communication and interpersonal skills.
• Proactive and self-motivated, with a focus on delivering results.
• Open to feedback and continuous learning.

Self-Assessment Questions:

• Do you have a proven track record of driving organic growth through SEO campaigns?
• Are you comfortable working in a dynamic, fast-paced environment and managing multiple priorities?
• Do you thrive in a collaborative, team-based work culture?
• Are you passionate about staying up-to-date with the latest SEO trends and algorithm updates?
• Do you have strong communication and interpersonal skills, with the ability to influence and persuade stakeholders?

ASSUMPTION: Candidates who align with WPP Media's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing a team and executing high-impact SEO campaigns in a fast-paced, dynamic environment.
• Staying up-to-date with Google algorithm changes and emerging SEO trends in the Indian market.
• Balancing short-term performance goals with long-term SEO strategy and implementation.
• Collaborating effectively with cross-functional teams, including content creators, developers, and digital marketing specialists.
• Adapting to changes in the media landscape and consumer behavior in the Indian market.

ASSUMPTION: These challenges require strong leadership, adaptability, and a strategic mindset to overcome and drive success in this role.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on the Indian market and the requirement to manage a team and execute high-impact SEO campaigns.
• Compared to other SEO roles, this position offers a unique blend of technical SEO expertise, strategic thinking, and leadership skills.
• Career path comparison: This role provides a clear path for growth and development within the SEO team and the broader media collective, with opportunities to progress to Senior Executive or Manager roles and expand into related fields.

ASSUMPTION: This role offers a unique combination of responsibilities and growth opportunities, setting it apart from similar SEO positions in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for a major e-commerce client, resulting in a 30% increase in organic traffic and a 20% increase in conversions within six months.
• Optimizing a leading news website's content and structure, leading to a 45% increase in organic traffic and improved search visibility for key topics and categories.
• Conducting a thorough site audit and implementing technical SEO improvements for a financial services client, resulting in a 25% increase in organic traffic and improved search rankings for critical keywords.

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute effective SEO strategies, driving organic growth and improved search performance for clients.

❓ Key Questions to Ask During Interview

• Can you describe the SEO strategy you implemented for a recent client and the results you achieved?
• How do you stay up-to-date with Google algorithm changes and emerging SEO trends in the Indian market?
• Can you walk me through your process for conducting a comprehensive site audit and implementing technical SEO improvements?
• How do you approach managing and motivating a team of SEO specialists and executives to deliver high-impact campaigns?
• Can you provide an example of a time when you had to adapt your SEO strategy due to changes in the market or consumer behavior?

ASSUMPTION: These interview questions are designed to assess the candidate's technical SEO skills, leadership potential, and cultural fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills, with a focus on the Indian market and local SEO trends.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and leadership potential.
• If selected for an interview, be prepared to discuss your SEO strategy, approach to technical SEO, and experience managing a team.
• Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.