📌 Core Information
🔹 Job Title: Experiential Associate Creative Director
🔹 Company: 160over90
🔹 Location: New York, New York
🔹 Job Type: Full-Time
🔹 Category: Advertising & Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid (4 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Leading the creation of live experiences and mentoring team members
- Collaborating with cross-disciplinary teams to ensure creative work is on-brand and effectively executed
- Conceptualizing and executing creative projects across various advertising channels
- Driving overall creative aesthetic and concept creation for the agency
- Contributing to new business pitches and existing client projects
ASSUMPTION: This role requires a strong understanding of both visual and copy elements, as well as the ability to lead and mentor team members.
📋 Key Responsibilities
✅ Lead the delivery of outstanding creative and results, working collaboratively within a cross-disciplinary team to ensure creative work is on-brand, works hard, and stands out
✅ Guide teams to define experiential programming, thematics, consumer journeys, and physical components
✅ Work hand in hand with production on fabrication and production elements to ensure in-budget solutions, quality control, and on-time delivery
✅ Ensure consistency and efficacy of creative, and concept creative from brief to end product with the ability to self-manage multiple projects and tight timelines
✅ Work within the client’s established brand guidelines and leverage concepting and strategic talent to contribute to entire campaigns that solve for consumer needs and business goals
✅ Successfully advocate creative ideas by confidently presenting to leadership, stakeholders, and clients, and articulate and rationalize creative decisions with strategic insights
✅ Collaborate with internal teams such as media, strategists, and creative leads to test a multitude of creative iterations and apply learnings to evolving best practices
✅ Stay consistently relevant and up-to-date on all marketing trends and culture in effort to bring fresh ideas, sharing with peers and the broader team
✅ Proactively research and develop innovative ideas for clients’ brands
✅ Develop exceptional concepts for a wide range of advertising including branding, TV, social, digital, print, OOH, experiential, and more
✅ Appraise and edit own work, and work closely with project managers and account teams across the life span of a project
✅ Bring to life ideas for new business pitches and existing clients across presentations and production
✅ Work effectively with all stakeholders to complete projects within timelines and budget parameters
✅ Expert level proficiency in InDesign, Photoshop, Illustrator, Adobe Creative Suite, Slack, and Google Slides
✅ Receptive to creative feedback and adaptability in creative development process; give direction to creatives from leadership and clients
✅ Contribute to ongoing performance reviews of the team and provides team members with opportunities to grow and thrive creatively
ASSUMPTION: This role requires strong leadership, mentoring, and collaboration skills, as well as the ability to manage multiple projects and tight timelines.
🎯 Required Qualifications
Education: Degree in graphic design, marketing, communications, or a related field
Experience: 7+ years of experience within an ad agency or similar setting
Required Skills:
- Expertise in creative direction, event execution, and brand storytelling
- Ability to collaborate effectively within a cross-disciplinary team and environment
- Strong project management skills and the ability to manage multiple projects and tight timelines
- Excellent interpersonal communications (written and verbal), creative problem-solving, and presentation skills
- High level of accountability and a strong work ethic
- Desire to be a driver of culture and bring your best self every day
- Compassion, empathy, and investment in your team, the organization, and the work
Preferred Skills:
- 3D and AI knowledge
- Proficiency in additional design software or tools
ASSUMPTION: Candidates with experience in experiential marketing, event planning, or a related field may be particularly well-suited for this role.
💰 Compensation & Benefits
Salary Range: $142,500 - $190,000 annually
Benefits:
- Health Care
- Retirement
- Vacation
- Paid Time Off
Working Hours: 40 hours per week, with flexible hours including some nights/weekends as needed
ASSUMPTION: The salary range provided is based on the company's current hiring range for this position and may vary depending on job-related qualifications, knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: 501-1,000 employees
Founded: Not specified
Company Description:
- 160over90 is an award-winning global marketing agency that forges stronger human connections and creates shared moments where people feel something real
- The agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow
- 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon, and Visa
- The agency is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property, and brands
Company Specialties:
- Branding
- Marketing
- Research & Analytics
- Strategic Development
- Design & Identity
- Digital
- Social Media
- Advertising
- Media Planning & Buying
- Content Development
- Events & Activations
- Public Relations
- Environmental
- Video & Photography
Company Website: 160over90.com
ASSUMPTION: 160over90 is a well-established global marketing agency with a strong focus on creating meaningful connections with consumers through innovative and engaging campaigns.
📊 Role Analysis
Career Level: Experienced professional with potential for growth into a leadership role
Reporting Structure: Reports directly to the Creative Director and works closely with the Group Creative Director
Work Arrangement: Hybrid, with 4 days in the office per week
Growth Opportunities:
- Potential to take on more leadership responsibilities and mentor junior team members
- Opportunity to work on high-profile campaigns for leading global brands
- Chance to contribute to new business pitches and help grow the agency
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and make a significant impact on the agency's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 304 Park Ave S, New York, New York 10010, US
Geographic Context:
- New York City is a major hub for the advertising and marketing industry, offering ample opportunities for networking and professional growth
- The office is located in Midtown Manhattan, close to public transportation and various amenities
- The city offers a diverse and vibrant cultural scene, with numerous museums, theaters, and other attractions
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM, with flexible hours as needed
ASSUMPTION: The office environment at 160over90 is collaborative and creative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-person or virtual interview with the hiring manager and/or team members
- Presentation or case study assignment
- Final interview with senior leadership
Key Assessment Areas:
- Creativity and conceptual thinking
- Leadership and mentoring skills
- Collaboration and teamwork
- Project management and organizational skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a link to your digital portfolio showcasing your best work
- Prepare for behavioral and situational interview questions that focus on your leadership, collaboration, and problem-solving skills
- Research the agency and its clients to demonstrate your understanding of the industry and the company's unique offerings
ATS Keywords: Creative Direction, Event Execution, Brand Storytelling, Collaboration, Project Management, Concept Development, Presentation Skills, Attention to Detail, Digital Portfolio, Strategic Thinking, Adaptability, Communication, Problem Solving, Team Leadership, Curiosity, Innovation
ASSUMPTION: The interview process at 160over90 is designed to assess the candidate's creativity, leadership, and collaboration skills, as well as their cultural fit with the agency's values and work environment.
🛠️ Tools & Technologies
- Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- Slack
- Google Slides
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Familiarity with the Adobe Creative Suite and project management tools is essential for this role, as they are used extensively in the creative development and project management processes.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Innovation
- Accountability
- Empathy
- Diversity & Inclusion
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on delivering high-quality work on tight deadlines
- Open to feedback and continuous learning
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing multiple projects and tight timelines?
- Do you have a strong understanding of both visual and copy elements, and the ability to articulate your creative decisions with strategic insights?
- Are you passionate about driving overall creative aesthetic and concept creation for the agency?
- Do you have strong leadership and mentoring skills, with the ability to inspire and motivate team members?
ASSUMPTION: Candidates who are highly creative, collaborative, and adaptable, with a strong work ethic and a passion for driving overall creative aesthetic and concept creation, will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and tight timelines can be challenging and stressful at times
- Working in a fast-paced, dynamic environment may require flexibility and adaptability
- Collaborating with various stakeholders, including clients, may require strong communication and presentation skills
- Keeping up with industry trends and best practices may require continuous learning and professional development
ASSUMPTION: While this role offers significant growth and development opportunities, it also presents unique challenges that require strong leadership, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other Associate Creative Director roles, this position places a stronger emphasis on experiential marketing and event planning
- Unlike some agencies, 160over90 offers a full-service, channel-agnostic approach, allowing for more diverse and integrated campaign work
- Career path comparison: This role offers potential growth into a leadership position, with opportunities to take on more responsibility and mentor junior team members
ASSUMPTION: While this role shares similarities with other Associate Creative Director positions, it also offers unique opportunities and challenges that set it apart.
📝 Sample Projects
- Conceptualizing and executing a large-scale brand activation event for a major client
- Developing a comprehensive brand style guide and toolkit for a new product launch
- Creating a series of social media campaigns to promote an upcoming event or product launch
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to conceptualize and execute creative projects across various advertising channels, with a focus on experiential marketing and event planning.
❓ Key Questions to Ask During Interview
- How does the agency support the growth and development of its team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the agency approach collaboration and teamwork across different departments and disciplines?
- What are the most rewarding aspects of working at 160over90, according to current team members?
- How does the agency measure the success of its campaigns and initiatives?
ASSUMPTION: These interview questions are designed to provide insight into the agency's culture, work environment, and growth opportunities, as well as the specific priorities and expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a digital portfolio showcasing your best work, with a focus on experiential marketing and event planning projects
- Prepare for behavioral and situational interview questions that focus on your leadership, collaboration, and problem-solving skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
