📌 Core Information
🔹 Job Title: Experto/a en Marketing Digital
🔹 Company: Telefónica
🔹 Location: Montevideo, Uruguay
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Contribute to the design, implementation, and evolution of Telefónica's online channels
- Develop automated and assisted sales processes
- Ensure the best customer experience in the digital environment
- Support the commercial team in strategic planning
ASSUMPTION: This role requires a strong background in digital marketing and a deep understanding of e-commerce processes and customer behavior.
📋 Key Responsibilities
✅ Apoyar al equipo comercial de canal online en la planificación estratégica y táctica que permita el cumplimiento de los objetivos trazados.
✅ Contribuir al diseño de tácticas comerciales y de desarrollo software para incrementar la conversión en las diferentes etapas del funnel E2E para los procesos de venta.
✅ Construir y hacer seguimiento al plan de ventas y acciones tácticas mensuales para el desarrollo de clientes nuevos y existentes.
✅ Conocer, monitorear y velar por los indicadores comerciales.
✅ Participar en el diseño y planificación de funcionalidades para lograr los objetivos de penetración de los servicios digitales contribuyendo al incremento de los ingresos.
✅ Coordinación con las demás áreas de B2C para diseñar estrategia, tomar acción y conseguir los resultados compañía.
✅ Mantenerse en contacto con el medio digital para acercar buenas prácticas que permitan la mejora continua de los ecosistemas digitales asignados.
ASSUMPTION: The role involves a high degree of collaboration with various teams and stakeholders, requiring excellent communication and project management skills.
🎯 Required Qualifications
Education: Professional in: Marketing Digital, Administraciín de empresas, Comunicación, Economíá, or carreras afines.
Experience: 2 años de experiencia en cargos similares.
Required Skills:
- Perfil analítico con experiencia en seguimiento de indicadores comerciales y cumplimiento de objetivos.
- Experiencia en gestión comercial y administración de aplicaciones móviles.
- Conocimientos de los principales indicadores y KPIs del ecosistema digital.
- Conocimientos en herramientas de Marketing Digital (Google Analytics, Meta Ads, Google Adwords, entre otras)
- Manejo Paquete Office Avanzado (Excel, Power Point, etc.)
- Trabajar en equipo, innegociable.
Preferred Skills:
- Metodologías ágiles
- Manejo de soluciones eCommerce (Magento, Fenicio, Vtex, etc.)
ASSUMPTION: Candidates should have a solid background in digital marketing and a proven track record in commercial management and e-commerce.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $25,000 and $35,000 USD per year, based on industry standards for a mid-level marketing role in Uruguay.
Benefits:
- Línea para uso personal
- Planes a precios preferenciales
- Descuentos en equipos
- Modelo de trabajo híbrido
- Horario flexible
- Feriados libres
- Día extra de vacaciones
- Día de cumpleaños libre
- Licencias extendidas para recientes madres/padres.
- Planes de formación
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. The benefits listed are subject to change and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 5,001-10,000 employees (Large)
Founded: 1878 (Telefónica's founding date)
Company Description:
- Telefónica accelerates tech adoption through its services of Cyber Security, Cloud, IoT, Big Data, AI, and Blockchain.
- The company fosters innovation and digital transformation, connecting people and businesses across the globe.
Company Specialties:
- Ciberseguridad
- Cloud
- Big Data
- Inteligencia Artificial
- Internet of Things
- Blockchain
Company Website: telefonicatech.com
ASSUMPTION: Telefónica is a large, multinational corporation with a strong focus on technology and innovation. The company offers a wide range of benefits and opportunities for professional growth.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The role reports directly to the Commercial Director of the Online Channels team.
Work Arrangement: Hybrid (a combination of on-site and remote work)
Growth Opportunities:
- Proven track record of internal promotions and career growth within the company.
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business.
- Access to training and development programs to enhance skills and advance career prospects.
ASSUMPTION: The role offers ample opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid (a combination of on-site and remote work)
Office Location(s): Montevideo, Uruguay
Geographic Context:
- Montevideo is the capital and largest city of Uruguay, with a population of approximately 1.3 million people.
- The city is known for its cultural diversity, vibrant nightlife, and beautiful beaches.
- Uruguay is a small country with a stable political environment and a strong focus on education and social welfare.
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- Technical assessment or case study to evaluate problem-solving skills and industry knowledge.
- Final on-site or video interview with the hiring manager and relevant team members.
Key Assessment Areas:
- Digital marketing expertise and strategic thinking.
- Commercial acumen and customer-centric mindset.
- Strong analytical skills and data-driven decision-making.
- Excellent communication and collaboration skills.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of Telefónica's business and the specific requirements of the position.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a team environment.
- Show enthusiasm for the role and the company's mission and values.
ATS Keywords: Digital Marketing, Commercial Management, E-commerce, Customer Experience, Data Analysis, Strategic Planning, Teamwork, Agile Methodologies, Marketing Tools (Google Analytics, Meta Ads, Google Adwords)
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a dynamic, collaborative work environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Office Suite (Microsoft Office, Google Workspace)
ASSUMPTION: The role requires proficiency in various marketing and project management tools, as well as a strong understanding of data analysis and visualization techniques.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Telefónica fosters a culture of continuous improvement and embraces new technologies to drive business growth.
- Customer-centricity: The company prioritizes the needs and preferences of its customers, striving to create seamless and personalized experiences.
- Collaboration: Telefónica encourages cross-functional teamwork and knowledge sharing to achieve common goals.
Work Style:
- Agile and adaptable: The company values employees who can quickly pivot and respond to changing market conditions and customer needs.
- Data-driven: Telefónica relies on data and analytics to inform decision-making and measure performance.
- Customer-focused: The company prioritizes the customer experience in all aspects of its operations.
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in digital marketing?
- Can you provide an example of a time when you had to adapt to a significant change in a project or campaign, and how did you handle it?
- How do you approach working with cross-functional teams, and can you share an example of a successful collaboration?
ASSUMPTION: Candidates should be able to demonstrate a strong alignment with Telefónica's values and work style, as well as a willingness to adapt and learn in a dynamic and evolving environment.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple projects simultaneously.
- Candidates may face competition from other experienced digital marketing professionals in the region.
- The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected with team members.
- The role may require occasional travel to other Telefónica offices or client sites.
ASSUMPTION: While the role presents several challenges, it also offers significant opportunities for professional growth and development within the company.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a stronger emphasis on commercial management and e-commerce strategy.
- Telefónica's large size and diverse portfolio of services offer candidates the opportunity to work on a wide range of projects and gain exposure to various aspects of the business.
- Candidates with experience in the telecommunications industry may have an advantage in understanding the company's unique challenges and opportunities.
ASSUMPTION: The role offers a unique blend of digital marketing and commercial management responsibilities, making it an attractive opportunity for candidates with relevant experience and a strong interest in the telecommunications industry.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to drive customer acquisition and retention for a new mobile service offering.
- Conducting a comprehensive analysis of the company's online channels and customer data to identify opportunities for improvement and optimization.
- Collaborating with cross-functional teams to design and implement a new e-commerce platform for Telefónica's consumer products and services.
ASSUMPTION: The role involves a wide range of projects, from strategic planning and analysis to tactical execution and optimization, allowing candidates to develop a broad skill set and gain exposure to various aspects of the business.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Online Channels team?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured?
- How does Telefónica approach collaboration and knowledge sharing across its various business units and teams?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the role, the team, and the company's long-term goals and objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare a portfolio or examples of your previous work, demonstrating your expertise in digital marketing and commercial management.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
