📌 Core Information
🔹 Job Title: Field and Channel Marketing Manager - EMEA Central
🔹 Company: Silverfort
🔹 Location: Germany (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (Germany)
🚀 Job Overview
Key aspects of this role include:
- Driving demand generation and business growth across Central Europe
- Creating and executing innovative field marketing strategies
- Collaborating cross-functionally with sales, product, digital marketing, and customer marketing teams
- Managing regional marketing planning, events, metrics, and channel marketing activities
ASSUMPTION: This role requires a high level of organization, communication, and creativity to manage multiple projects and stakeholders simultaneously.
📋 Key Responsibilities
✅ Manage regional marketing planning for Central Europe in tight collaboration with local leadership and extended marketing teams.
✅ Plan and execute regional events, from large trade shows to intimate lunch & learns, in collaboration with sales leaders.
✅ Create and collaborate on activities that drive pre-show interest, attendance, and post-show conversion activity and engagement.
✅ Manage key metrics such as pipeline, cost per meeting, cost per lead, opportunity conversion, etc. to analyze performance and optimize as necessary.
✅ Track campaign ROI and influence the allocation of marketing spend based on past performance.
✅ Develop and support channel marketing activities in collaboration with reseller partners and the Silverfort channel sales team for growth and revenue enhancement.
✅ Collaborate and coordinate with global functions to localize and adapt initiatives to regional needs.
✅ Align with key stakeholders to maximize value and ensure alignment and support.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in B2B Field Marketing and/or Channel Marketing
Required Skills:
- Proven experience using Salesforce, HubSpot, and 3rd party integrated tools
- Ability to collaborate, build relationships, and drive results across teams
- Strong organizational skills and keen attention to detail
- Highly creative with a talent for generating innovative ideas
- Enthusiastic, driven, positive, hardworking professional who can multi-task, prioritize, and perform well under pressure
- Ability to analyze and interpret metrics around field marketing performance
- Basic understanding of the sales pipeline funnel
Preferred Skills:
- Native/Bilingual German speaker and business fluent English
- French or any Eastern European Language
- Experience in cyber security
ASSUMPTION: While a background in cybersecurity is not required, it would be beneficial for understanding the industry and products.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (AI-estimated, based on experience level and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible hours and occasional travel
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Cybersecurity, specifically identity protection and access management
Company Size: Medium (201-500 employees), offering a mix of startup agility and mid-sized company resources
Founded: 2016, with headquarters in Boston, MA, USA, and offices in Tel Aviv, Israel; Plano, TX, USA; Singapore; and Antwerp, Belgium
Company Description:
- Silverfort is a cybersecurity startup that develops a revolutionary identity protection platform
- Mission: To provide industry-leading unified identity protection solutions for hybrid and multi-cloud environments
- Products: Agentless secure authentication and zero-trust platform for strong authentication across entire corporate networks and cloud environments
Company Specialties:
- Identity and access management (IAM)
- Multi-factor authentication (MFA)
- Zero-trust security
- Cloud security
Company Website: https://www.silverfort.com
ASSUMPTION: Silverfort's focus on identity protection makes it an attractive option for candidates interested in cutting-edge cybersecurity solutions.
📊 Role Analysis
Career Level: Mid-level marketing professional with a focus on field and channel marketing
Reporting Structure: Reports directly to the VP of Marketing or a similar role, with close collaboration with regional sales leadership and other marketing teams
Work Arrangement: Remote, with occasional travel for events and meetings
Growth Opportunities:
- Potential career progression into senior marketing roles or leadership positions
- Expanding skills and expertise in cybersecurity and identity protection
- Gaining experience in a fast-growing startup environment
ASSUMPTION: This role offers opportunities for professional growth and development within the company and the cybersecurity industry.
🌍 Location & Work Environment
Office Type: Remote, with occasional travel to regional events and meetings
Office Location(s): Germany (with occasional travel to other Central European countries)
Geographic Context:
- Central Europe, with a focus on Germany and surrounding countries
- Time zones: Central European Time (CET) or Central European Summer Time (CEST)
- Cultural diversity and language variations across the region
Work Schedule: Full-time (40 hours/week) with flexible hours and occasional travel
ASSUMPTION: Working remotely in Central Europe requires strong communication skills and the ability to manage time zones and cultural differences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Virtual interview with the hiring manager and/or team members
- Case study or project presentation (if applicable)
- Final interview with senior leadership
Key Assessment Areas:
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and adaptability
- Understanding of marketing metrics and ROI
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of successful field marketing campaigns and their outcomes
- Showcase your understanding of the cybersecurity industry and Silverfort's products
ATS Keywords: B2B Field Marketing, Channel Marketing, Salesforce, HubSpot, Event Planning, Metrics Management, Collaboration, Organizational Skills, Creative Thinking, Analytical Skills, German Language, English Language, Cyber Security Knowledge, Attention to Detail, Multi-tasking, Relationship Building
ASSUMPTION: Silverfort's hiring process is designed to assess candidates' skills, cultural fit, and understanding of the company's mission and products.
🛠️ Tools & Technologies
- Salesforce
- HubSpot
- 3rd party integrated tools (e.g., event management platforms, marketing automation tools)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Never compromise on security
- Identity security without limits
- Collaborative and innovative
Work Style:
- Adaptable and flexible, with a focus on results and outcomes
- Strong communication and collaboration skills
- Ability to work independently and in a team environment
Self-Assessment Questions:
- How do you align with Silverfort's core values, and how have you demonstrated them in previous roles?
- How do you approach working with diverse teams and managing projects across multiple time zones?
- How do you balance creativity and data-driven decision-making in your marketing strategies?
ASSUMPTION: Silverfort values candidates who are passionate about identity security, collaborative, and results-driven.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Balancing regional marketing planning with event execution and metrics management
- Occasional travel and time zone differences when working with remote teams
- Keeping up with the fast-paced and evolving cybersecurity industry
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on results and outcomes.
📈 Similar Roles Comparison
- Unlike traditional field marketing roles, this position focuses on the cybersecurity industry and requires an understanding of identity protection and access management
- Compared to other mid-level marketing roles, this position offers the opportunity to work in a fast-growing startup environment and gain experience in a niche industry
- Career progression in this role could lead to senior marketing roles or leadership positions within Silverfort or the broader cybersecurity industry
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or company sizes.
📝 Sample Projects
- Planning and executing a regional event, from initial concept to post-event follow-up and analysis
- Developing and implementing a channel marketing strategy in collaboration with reseller partners and the Silverfort channel sales team
- Analyzing field marketing metrics and ROI to optimize campaign performance and allocate marketing spend effectively
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Silverfort's overall marketing strategy and growth plans?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Silverfort support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a remote, regional marketing role, and how does Silverfort address them?
- How does Silverfort measure the success of its field marketing efforts, and how can I contribute to improving those metrics?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and helps you make an informed decision about your fit with the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on field marketing, channel marketing, and cybersecurity
- Prepare examples of successful field marketing campaigns and their outcomes, demonstrating your ability to drive results and manage projects
- Follow up with the Silverfort HR team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
