Field & Channel Marketing Manager, TOLA

📌 Core Information

🔹 Job Title: Field & Channel Marketing Manager, TOLA

🔹 Company: Abnormal Security

🔹 Location: Remote - USA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 2-4 years

🔹 Remote Status: Remote (10-15% travel required)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of regional and channel marketing programs
• Collaboration with sales and channel partners to drive pipeline generation
• Localization of corporate campaigns for the TOLA market
• Budget management, performance tracking, and reporting
• Sales enablement and alignment with TOLA POD to meet bookings and revenue targets

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving demand and supporting sales goals in the TOLA region.

📋 Key Responsibilities

✅ Plan, develop, and execute integrated regional and channel marketing programs that drive demand and support sales goals, with a focus on the TOLA region

✅ Collaborate with sales, channel, and alliance partners to develop and execute a pipeline generation plan, implement joint initiatives, and support pipeline growth through account-based marketing (ABM) strategies

✅ Localize and adapt corporate campaigns to ensure relevance for the TOLA market and alignment with business objectives

✅ Manage program budgets, calendars, and execution timelines to ensure campaigns are delivered on time, within budget, and with measurable impact

✅ Track and report campaign and partner performance metrics using marketing automation and CRM tools to measure ROI and optimize results

✅ Support sales enablement by creating marketing materials, aligning with AEs and sales leadership, and ensuring coordination between Marketing and TOLA POD to meet bookings and revenue targets

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong interpersonal skills to work effectively with sales and other teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred)

Experience: 2-4 years of relevant B2B marketing experience in field, channel, or demand generation roles, preferably in the cybersecurity industry

Required Skills:

• Proven track record of planning and executing successful local, regional, and virtual marketing programs and campaigns that effectively generate pipeline
• Metrics-driven marketer with experience measuring and reporting results across the marketing and sales funnel
• Strong interpersonal and collaboration skills with the ability to build trusted relationships across sales and cross-functional teams
• Self-starter with an “owner mentality”—organized, proactive, and comfortable working autonomously in a fast-paced environment
• Willingness to travel 10-15%, as needed

Preferred Skills:

• Understanding of core business processes, including procurement cycles and partner ecosystems (channel partners, distributors, system integrators)
• Ability to tailor messaging for different personas and audiences
• Proficiency with marketing tools and platforms such as Salesforce, Marketo, and business intelligence tools
• Experience marketing cybersecurity products or solutions

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong track record are more important for success in this role.

💰 Compensation & Benefits

Salary Range: $114,800 - $145,000 USD per year

Benefits:

• Bonus
• Restricted Stock Units (RSUs)
• Benefits package

Working Hours: Full-time, with a flexible schedule and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's skills, experience, and other job-related reasons.

📌 Applicant Insights

🔍 Company Context

Industry: Abnormal Security operates in the computer and network security sector, focusing on email security and protecting businesses from sophisticated inbound attacks and compromised accounts.

Company Size: Abnormal Security is a mid-sized company with 501-1,000 employees, providing a dynamic and collaborative work environment.

Founded: Abnormal Security was founded in 2018, making it a relatively young and innovative company in the cybersecurity space.

Company Description:

• Abnormal Security is the leading AI-native human behavior security platform, leveraging machine learning to stop sophisticated inbound attacks and detect compromised accounts across email and connected applications.
• The company focuses on providing a seamless and secure email experience for businesses, using advanced AI and machine learning algorithms to protect against phishing, business email compromise, account takeover, and other email-based threats.
• Abnormal Security's platform is designed to be easy to use and integrate with existing email systems, providing businesses with a comprehensive and effective solution for email security.

Company Specialties:

• Email Security
• Business Email Security
• Cloud Email Security
• Phishing Detection
• Business Email Compromise
• Account Takeover
• Artificial Intelligence
• Machine Learning

Company Website: http://www.abnormalsecurity.com

ASSUMPTION: Abnormal Security's focus on AI and machine learning in email security sets it apart from traditional cybersecurity companies and offers applicants the opportunity to work with cutting-edge technology.

📊 Role Analysis

Career Level: This role is suitable for a mid-career marketing professional looking to gain experience in field and channel marketing, with the opportunity to grow within the company.

Reporting Structure: The Field & Channel Marketing Manager, TOLA will report directly to the Director of Field & Channel Marketing and work closely with sales, channel, and alliance partners.

Work Arrangement: This role is remote, with the expectation to travel 10-15% of the time for events, meetings, and other work-related activities.

Growth Opportunities:

• As Abnormal Security continues to grow, there may be opportunities for the right candidate to take on more responsibilities or move into a leadership role within the marketing department.
• The company's focus on innovation and cutting-edge technology provides ample opportunities for professional development and skill-building.
• Working closely with sales and channel partners can also provide valuable insights into other areas of the business and potential career paths within the company.

ASSUMPTION: While this role is focused on the TOLA region, there may be opportunities for the right candidate to expand their responsibilities to other regions or take on additional challenges within the company.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from home or a co-working space

Office Location(s): Remote - USA

Geographic Context:

• The TOLA region includes Texas, Oklahoma, Louisiana, and Arkansas, providing a diverse market with various business opportunities.
• Working remotely allows for a flexible work-life balance and the ability to work from anywhere within the United States.
• The remote work environment requires strong self-motivation, time management, and communication skills to succeed in the role.

Work Schedule: Full-time, with a flexible schedule and the ability to work remotely

ASSUMPTION: While this role is remote, the expectation to travel 10-15% of the time requires candidates to be comfortable with occasional travel and adjusting their work schedule as needed.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interview with the marketing team
• Final interview with the Director of Field & Channel Marketing

Key Assessment Areas:

• Strategic thinking and planning skills
• Campaign execution and project management abilities
• Collaboration and communication skills
• Data-driven decision-making and analytics skills
• Understanding of the cybersecurity industry and email security landscape

Application Tips:

• Highlight relevant marketing experience and achievements, with a focus on field, channel, or demand generation roles
• Tailor your resume and cover letter to emphasize skills and experiences that match the required and preferred qualifications for this role
• Prepare for behavioral interview questions that focus on your ability to plan, execute, and measure the success of marketing campaigns
• Demonstrate your understanding of the cybersecurity industry and Abnormal Security's unique value proposition

ATS Keywords: B2B Marketing, Field Marketing, Channel Marketing, Demand Generation, Event Organization, Metrics-Driven, Analytics, Sales Collaboration, Project Management, Budget Management, Campaign Execution, Account-Based Marketing, Sales Enablement, Interpersonal Skills, Self-Starter, Proactive, Cybersecurity Knowledge

ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their fit for the role through specific examples and achievements.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Sigma dashboards
• Other marketing automation and CRM tools

ASSUMPTION: Familiarity with marketing automation and CRM tools is essential for success in this role, as they are used to plan, execute, and measure the impact of marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced environment
• Strong focus on results and performance metrics
• Collaborative and cross-functional teamwork
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working autonomously and managing multiple projects simultaneously?
• Do you have strong interpersonal and collaboration skills, with the ability to build trusted relationships across sales and cross-functional teams?
• Are you passionate about driving demand and supporting sales goals through strategic marketing programs?

ASSUMPTION: Applicants should assess their fit with Abnormal Security's company values and work style to ensure they are a good cultural fit for the organization.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and balancing strategic planning with hands-on execution
• Working effectively with sales and channel partners to drive pipeline generation and meet revenue targets
• Adapting to the unique requirements and market dynamics of the TOLA region
• Measuring and reporting campaign performance metrics to optimize results and demonstrate ROI

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to succeed in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Compared to other field and channel marketing roles, this position places a greater emphasis on strategic planning and collaboration with sales and channel partners to drive pipeline generation
• Abnormal Security's focus on AI and machine learning in email security provides a unique opportunity to work with cutting-edge technology in the cybersecurity industry
• This role offers a clear career path for marketing professionals looking to gain experience in field and channel marketing and grow within the company

ASSUMPTION: Applicants should research similar roles and the cybersecurity industry to gain a better understanding of the unique opportunities and challenges presented by this position.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive demand and generate pipeline in the TOLA region
• Collaborating with channel partners to create and implement a joint marketing initiative that supports pipeline growth and meets revenue targets
• Localizing and adapting corporate campaigns to ensure relevance for the TOLA market and alignment with business objectives

ASSUMPTION: Applicants should be prepared to discuss specific examples of their experience planning, executing, and measuring the success of marketing campaigns in a similar role.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign planning process and how it aligns with sales goals and revenue targets?
• How does Abnormal Security support the growth and development of its marketing team members?
• What are the key priorities for the first 90 days in this role, and how can I contribute to the team's success?
• How does Abnormal Security measure the success of marketing campaigns, and what metrics are most important for this role?
• What opportunities are there for collaboration with other departments, such as product or sales, to drive demand and support revenue growth?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and their understanding of Abnormal Security's business and marketing strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Abnormal Security careers page
• Tailor your resume and cover letter to highlight relevant skills and experiences that match the required and preferred qualifications for this role
• Prepare for behavioral interview questions that focus on your ability to plan, execute, and measure the success of marketing campaigns
• Research Abnormal Security and the cybersecurity industry to demonstrate your understanding of the company's unique value proposition and market position
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.