📌 Core Information
🔹 Job Title: Field & Channel Marketing Specialist
🔹 Company: SOTI
🔹 Location: Mulgrave, VIC Australia
🔹 Job Type: Full-Time (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid options
🚀 Job Overview
Key aspects of this role include:
- Developing, implementing, and managing regional marketing activities for the ANZ region
- Focusing on lead generation and partner engagement to drive growth
- Executing marketing programs, managing events, and collaborating with sales teams
- Working with OEM marketing programs, regional tradeshows, and webinars
- Maintaining excellent relationships with key internal stakeholders
ASSUMPTION: This role requires a balance of marketing and sales expertise, with a focus on driving growth through strategic partnerships and effective marketing campaigns.
📋 Key Responsibilities
✅ Develop and implement regional marketing activity for the ANZ region, working closely with the VP Sales & Marketing for APAC
✅ Execute integrated and direct marketing activity directed at customers, prospects, distributors, and resellers
✅ Manage regional tradeshows and events, as well as regional webinar content and delivery
✅ Translate collateral and presentation materials as necessary and manage regional sales enablement
✅ Collaborate with the APAC Sales Renewals Team lead to drive renewals retention and support channel sales training programs
✅ Assist sales teams and resellers in supporting local shows, lunch-and-learns, and other events
ASSUMPTION: This role requires strong project management, communication, and collaboration skills to successfully execute marketing programs and engage with partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of B2B full cycle marketing experience, including in-depth knowledge of all marketing mediums and integrated campaign management
Required Skills:
- Proven track record building long-term relationships with channel partners and resellers in the technology space
- Experience implementing field marketing plans that include measurements of success
- Working knowledge of OEM and channel marketing
- Proven, effective communication skills, both verbal and written
- Strong project, people management, and collaboration skills
- Proven track record of exceeding targets and meeting deadlines under pressure
- Self-motivated, can-do attitude with a strong team focus and customer service towards internal and external parties
- Experience with database management and CRM systems – knowledge of Salesforce.com and Pardot an asset
Preferred Skills:
- Experience with Enterprise Mobility Management (EMM) solutions or general software development
ASSUMPTION: Candidates with experience in the technology industry and a strong understanding of channel marketing will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: AU$90,000 - AU$120,000 per annum (Based on industry standards for a Marketing Specialist with 5-10 years of experience in Australia)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Collaborative and innovative work environment
Working Hours: Full-time, Monday to Friday, with flexibility for hybrid work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with the required experience level in Australia. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Mobile Device Management (MDM) and Internet of Things (IoT) management solutions
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1995, with over 25 years of experience in the industry
Company Description:
- SOTI is a global provider of enterprise software solutions that go beyond traditional MDM/EMM/UEM
- Trusted by companies to get the most out of their mobile operations for over 25 years
- Recognized as an industry leader and innovator in the mobile management space and beyond
Company Specialties:
- Mobile Device Management (MDM)
- Bring Your Own Device (BYOD)
- Mobile Application Management (MAM)
- Mobile Content Management (MCM)
- Enterprise Mobility Management (EMM)
- IoT and Unified Endpoint Management
Company Website: http://www.soti.net
ASSUMPTION: SOTI's extensive experience and industry leadership make it an attractive employer for candidates seeking a stable and innovative work environment.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the VP Sales & Marketing for APAC and works closely with the Senior Marketing Manager, APAC
Work Arrangement: Hybrid, with a combination of on-site and remote work
Growth Opportunities:
- Progression to a senior marketing role or management position within the marketing department
- Expansion into other areas of the business, such as sales or product management
- International assignments or relocation opportunities, as SOTI is a global company
ASSUMPTION: This role offers significant growth potential for candidates with strong performance and a desire to take on additional responsibilities.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Mulgrave, VIC Australia
Geographic Context:
- Melbourne is the second-most populous city in Australia, with a vibrant culture and diverse population
- Mulgrave is a suburb of Melbourne, located approximately 25 kilometers southeast of the city center
- The area offers a mix of urban and suburban living, with easy access to public transportation and major highways
Work Schedule: Standard business hours, with flexibility for hybrid work arrangements
ASSUMPTION: The Mulgrave office location provides a convenient and accessible work environment for employees, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Final round interviews, potentially including a presentation or case study
Key Assessment Areas:
- Marketing and sales expertise
- Strategic thinking and planning
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and sales experience, as well as any experience with channel marketing or Enterprise Mobility Management solutions
- Prepare examples of successful marketing campaigns or projects you've led, focusing on results and metrics
- Research SOTI's products and services to demonstrate your understanding of the company and its offerings
ATS Keywords: B2B Marketing, Sales, Channel Marketing, Lead Generation, Relationship Building, Project Management, Communication, Collaboration, CRM Systems, Enterprise Mobility Management, Event Management, Marketing Programs, Sales Enablement, Training, Database Management, Integrated Campaign Management
ASSUMPTION: SOTI's application process is designed to assess candidates' marketing and sales expertise, as well as their cultural fit within the organization.
🛠️ Tools & Technologies
- Salesforce.com
- Pardot
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is not required but would be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and results-driven
- Goal-oriented
- Proactive and self-motivated
- Strong team focus and customer service
Self-Assessment Questions:
- Do you have experience building long-term relationships with channel partners and resellers in the technology space?
- Are you comfortable working in a fast-paced, collaborative environment with a global reach?
- Do you have a proven track record of exceeding targets and meeting deadlines under pressure?
ASSUMPTION: Candidates who align with SOTI's company values and work style will be well-suited for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple marketing programs and events simultaneously, requiring strong project management and organizational skills
- Working with a diverse range of partners and stakeholders, requiring excellent communication and collaboration skills
- Adapting to a fast-paced, global work environment with a strong focus on results and growth
- Balancing marketing and sales responsibilities, requiring a strong understanding of both disciplines
ASSUMPTION: These challenges are inherent to the role and require candidates with strong skills and experience to succeed.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Field & Channel Marketing Specialist: The Field Marketing Manager role may have broader responsibilities and require more strategic planning, while the Field & Channel Marketing Specialist role focuses more on execution and partner engagement
- Channel Marketing Specialist vs. Product Marketing Manager: The Channel Marketing Specialist role focuses on driving growth through channel partners, while the Product Marketing Manager role focuses on go-to-market strategies and product positioning
- Career Path: This role offers opportunities for growth into senior marketing roles, management positions, or other areas of the business, such as sales or product management
ASSUMPTION: Understanding the differences between similar roles and the potential career paths within the marketing department can help candidates make informed decisions about their career development.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive lead generation and partner engagement
- Managing a regional trade show or event, including logistics, vendor management, and on-site execution
- Collaborating with the sales team to create and deliver a sales enablement program for channel partners
ASSUMPTION: These sample projects provide a sense of the day-to-day responsibilities and deliverables for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with the sales team to drive growth and exceed targets?
- What are the most successful marketing campaigns or projects that have been executed in this region, and what can I learn from them?
- How does SOTI support the professional growth and development of its employees?
- What are the key challenges facing the company in the ANZ region, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through SOTI's careers page
- Tailor your resume and cover letter to highlight your relevant marketing and sales experience, as well as any experience with channel marketing or Enterprise Mobility Management solutions
- Prepare examples of successful marketing campaigns or projects you've led, focusing on results and metrics
- Research SOTI's products and services to demonstrate your understanding of the company and its offerings
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
