- Job Title: Field & Channel Marketing Specialist, Missouri Valley
- Company: Abnormal Security
- Location: Remote - USA
- Job Type: Full-time
- Category: Marketing
- Date Posted: April 15, 2025
- Experience Level: 2-5 years
- Remote Status: Remote (10-15% travel required)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing programs to drive awareness, generate pipeline, and deepen partner engagement.
- Collaborating closely with sales and channel partners to align on key priorities and support pipeline growth.
- Managing program budgets, calendars, and execution timelines to ensure campaigns are delivered on time, within budget, and with measurable impact.
- Tracking and reporting campaign and partner performance metrics using marketing automation and CRM tools.
ASSUMPTION: This role requires a high level of organization, strategic thinking, and hands-on execution. The ideal candidate will have experience working effectively with sales teams and managing multiple projects simultaneously.
📋 Key Responsibilities
- 📅 Plan, develop, and execute integrated regional and channel marketing programs—including webinars, executive events, trade shows, and third-party sponsorships—that drive demand and support sales goals, with a focus on the Missouri Valley Region/POD.
- 🤝 Collaborate with sales, channel, and alliance partners to develop and execute a pipeline generation plan, implement joint initiatives, align on key priorities, and support pipeline growth through account-based marketing (ABM) strategies.
- 🌐 Localize and adapt corporate campaigns to ensure relevance for the Missouri Valley market and alignment with business objectives.
- 💰 Manage program budgets, calendars, and execution timelines to ensure campaigns are delivered on time, within budget, and with measurable impact.
- 📊 Track and report campaign and partner performance metrics using marketing automation and CRM tools (e.g., Marketo, Salesforce, Sigma dashboards) to measure ROI and optimize results.
- 🛠️ Support sales enablement by creating marketing materials, aligning with AEs and sales leadership, and ensuring coordination between Marketing and Missouri Valley POD to meet bookings and revenue targets.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong interpersonal and communication skills.
🎯 Required Qualifications
- 🎓 Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred)
- 🕒 Experience: 2-4 years of relevant B2B marketing experience in field, channel, or demand generation roles, preferably in the cybersecurity industry
- 🛠️ Required Skills:
- Proven track record of planning and executing successful local, regional, and virtual marketing programs and campaigns that effectively generate pipeline
- Metrics-driven marketer with experience measuring and reporting results across the marketing and sales funnel
- Strong interpersonal and collaboration skills with the ability to build trusted relationships across sales and cross-functional teams
- Self-starter with an “owner mentality”—organized, proactive, and comfortable working autonomously in a fast-paced environment
- Willingness to travel 10-15%, as needed
- 🌟 Preferred Skills:
- Understanding of core business processes, including procurement cycles and partner ecosystems (channel partners, distributors, system integrators)
- Ability to tailor messaging for different personas and audiences
- Proficiency with marketing tools and platforms such as Salesforce, Marketo, and business intelligence tools
- Experience marketing cybersecurity products or solutions
ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio can also demonstrate the required skills and knowledge.
💰 Compensation & Benefits
- 💰 Salary Range: $93,000 - $126,000 USD per year (based on experience and qualifications)
- 🎁 Benefits: Bonus, Restricted Stock Units (RSUs), and benefits package (details available on the [Benefits & Perks](https://careers.abnormalsecurity.com/benefits-perks) page)
- 🕒 Working Hours: Full-time, with a flexible schedule and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. Final compensation will be determined based on individual candidate factors, including skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
- 🏢 Industry: Abnormal Security is a leading AI-native human behavior security platform, leveraging machine learning to stop sophisticated inbound attacks and detect compromised accounts across email and connected applications.
- 🌐 Company Size: Medium (501-1,000 employees)
- 📅 Founded: 2018
- 📜 Company Description: Abnormal Security is committed to providing the most effective and innovative email security solutions, using artificial intelligence and machine learning to protect businesses from advanced threats.
- 🎯 Company Specialties: Email Security, Business Email Security, Cloud Email Security, Phishing Detection, Business Email Compromise, Account Takeover, Artificial Intelligence, and Machine Learning
- 🌐 Company Website: [Abnormal Security](http://www.abnormalsecurity.com)
ASSUMPTION: Abnormal Security is a growing enterprise SaaS company with a strong focus on innovation and collaboration. This role offers opportunities for professional development and growth in a dynamic and supportive environment.
📊 Role Analysis
- 🌟 Career Level: Mid-level marketing role with opportunities for growth and advancement
- 🤝 Reporting Structure: This role reports directly to the Director of Field Marketing and collaborates closely with sales, channel, and alliance partners
- 💻 Work Arrangement: Remote work with occasional travel (10-15%) required
- 🚀 Growth Opportunities:
- Opportunities to work on high-impact campaigns that directly contribute to revenue growth
- Exposure to cutting-edge security technology and marketing tools
- Collaboration with a dynamic team of marketers, sales leaders, and product experts
ASSUMPTION: This role offers a unique opportunity to work on strategic marketing programs that have a direct impact on the company's revenue growth and success.
🌍 Location & Work Environment
- 🏢 Office Type: Remote work with occasional travel required
- 📍 Office Location(s): Remote - USA
- 🌎 Geographic Context:
- The Missouri Valley Region/POD is a key focus area for this role, with a strong emphasis on driving demand and supporting sales goals in this region
- The role requires occasional travel (10-15%) to attend events, meet with partners, and collaborate with the team in person
- 🕒 Work Schedule: Full-time, with a flexible schedule and remote work options
ASSUMPTION: The remote work arrangement for this role offers a high degree of flexibility and autonomy, with the occasional need for travel to support events and partnerships.
💼 Interview & Application Insights
- 📌 Typical Process:
1. Online application submission
2. Phone or video screen with the hiring manager
3. In-depth interview with the marketing team and relevant stakeholders
4. Final interview with the Director of Field Marketing
- 🎯 Key Assessment Areas:
- Marketing strategy and campaign development
- Project management and organizational skills
- Collaboration and communication skills
- Metrics-driven approach and data analysis
- Understanding of the cybersecurity industry and relevant marketing tools
- 💡 Application Tips:
1. Tailor your resume and cover letter to highlight your relevant marketing experience and skills
2. Prepare examples of successful marketing campaigns you've executed in the past, with a focus on generating pipeline and driving results
3. Familiarize yourself with Abnormal Security's products and services, and be prepared to discuss how your marketing background aligns with the company's mission and goals
4. Research the cybersecurity industry and be prepared to discuss relevant trends and challenges
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, campaign development skills, and ability to work effectively with cross-functional teams.
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or mastered with relevant experience and training.
👔 Cultural Fit Considerations
- 🌟 Company Values: Innovation, Collaboration, Impact, and Growth
- 💼 Work Style: Dynamic, fast-paced, and collaborative environment with a strong focus on results and continuous learning
- 🤔 Self-Assessment Questions:
1. How do you align with Abnormal Security's core values, and how have you demonstrated these values in your previous roles?
2. How comfortable are you working in a remote, collaborative environment, and how do you ensure effective communication and project management in this setting?
3. How do you approach continuous learning and professional development, and how have you applied this mindset in your previous marketing roles?
ASSUMPTION: Abnormal Security values candidates who are innovative, collaborative, and results-driven, with a strong commitment to continuous learning and professional growth.
⚠️ Potential Challenges
- 🌟 Role-Specific Challenges:
- Managing multiple projects simultaneously and prioritizing tasks effectively
- Balancing the need for strategic planning with the demands of day-to-day execution
- Collaborating with remote teams and stakeholders to ensure alignment and successful campaign execution
- 🏢 Company-Specific Challenges:
- Working in a fast-paced, dynamic environment with a strong focus on results and continuous improvement
- Adapting to changes in the cybersecurity industry and adjusting marketing strategies accordingly
- 🌐 Industry-Specific Challenges:
- Keeping up with the latest trends and developments in the cybersecurity industry
- Building and maintaining strong relationships with partners and stakeholders in a competitive market
ASSUMPTION: The challenges associated with this role require a high degree of organization, adaptability, and strong communication skills to ensure successful campaign execution and results.
📈 Similar Roles Comparison
- 🌟 Role Differentiators:
- Focus on the Missouri Valley Region/POD and driving demand in this specific market
- Strong emphasis on collaboration with sales, channel, and alliance partners to support pipeline growth
- Opportunity to work on high-impact campaigns that directly contribute to revenue growth
- 🌐 Industry Context:
- The cybersecurity industry is a dynamic and competitive market, with a strong focus on innovation and continuous improvement
- Marketing roles in this industry require a strong understanding of the relevant technologies and threats, as well as the ability to adapt to changes in the market landscape
- 💼 Career Path Comparison:
- This role offers opportunities for professional development and growth within the marketing department and the broader organization
- Successful candidates may advance to senior marketing roles, management positions, or other leadership opportunities within the company
ASSUMPTION: This role offers a unique opportunity to work on strategic marketing programs that have a direct impact on the company's revenue growth and success, with opportunities for professional development and advancement within the organization.
📝 Sample Projects
- 🌟 Role-Specific Projects:
- Developing and executing a regional marketing campaign to drive demand and generate pipeline in the Missouri Valley Region/POD
- Collaborating with sales and channel partners to develop and implement a joint marketing initiative that supports pipeline growth and strengthens partner relationships
- Managing a virtual event or webinar series to educate attendees on Abnormal Security's products and services and generate qualified leads
- 🌐 Industry-Specific Projects:
- Conducting market research to identify trends and opportunities in the cybersecurity industry and developing marketing strategies that capitalize on these insights
- Creating targeted marketing content that resonates with specific buyer personas and addresses their unique pain points and challenges
- Developing and executing a thought leadership campaign that positions Abnormal Security as a trusted authority in the email security space
ASSUMPTION: These sample projects illustrate the types of initiatives and campaigns that the successful candidate may be responsible for developing and executing in this role.
❓ Key Questions to Ask During Interview
- 🌟 Role-Specific Questions:
- How does this role support the company's overall marketing strategy and business objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with sales, channel, and alliance partners to drive pipeline growth and support revenue targets?
- 🏢 Company-Specific Questions:
- How does Abnormal Security support the professional development and growth of its marketing team members?
- What are the key challenges and opportunities facing the company in the next 12-24 months, and how does this role contribute to addressing these issues?
- How does the marketing department collaborate with other teams and stakeholders within the organization to ensure alignment and successful campaign execution?
- 🌐 Industry-Specific Questions:
- What are the latest trends and developments in the cybersecurity industry, and how does Abnormal Security's product portfolio address these challenges?
- How does Abnormal Security differentiate itself from competitors in the email security space, and what are the key marketing strategies that support this positioning?
- What are the most effective channels and tactics for reaching and engaging with target audiences in the cybersecurity industry?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's culture and priorities, and the industry landscape, helping candidates make informed decisions about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through this [link](https://careers.abnormal.ai/jobs/6530251003?gh_jid=6530251003).
2. Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on generating pipeline and driving results.
3. Prepare examples of successful marketing campaigns you've executed in the past, and be ready to discuss how your background aligns with Abnormal Security's mission and goals.
4. Research the cybersecurity industry and be prepared to discuss relevant trends and challenges in your interview.
5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
